Performance Marketing & Paid Media Executive

Nextech Group; Birmingham; Hybrid; GBP 35,000 - GBP 40,000; Full time

Job summary

A high-growth eCommerce business in Birmingham seeks a Performance Marketing/ Paid Media Executive to optimize paid media activities across platforms like Google Ads and TikTok. The ideal candidate will have at least 3 years of experience in performance marketing and a strong understanding of PPC and data analysis tools. You will work closely with the marketing team, contribute to campaign strategies, and enjoy a competitive salary with numerous benefits. Flexible hybrid work options may be available.

Benefits

Company pension

Employee discount

Casual dress code

On-site parking

Gym membership

Canteen

Company events and mentoring programme

Qualifications

• Minimum 3 years' experience in paid media or performance marketing.
• In-house performance marketing background preferred.
• Track record of optimizing for ROAS and CPA efficiency.
• Confident using performance data tools such as GA4.

Responsibilities

• Support the development of paid media strategy across multiple channels.
• Assist in building and managing PPC, paid social, remarketing campaigns.
• Optimize campaigns to improve ROAS and CPA efficiency.
• Collaborate with teams to brief performance-led marketing assets.

Skills

Google Ads

Meta Ads

TikTok

PPC

Remarketing

Display Advertising

Video Advertising

Data Analysis

Communication Skills

Organizational Skills

Tools

Google Analytics

GA4

Google Tag Manager

Shopify

Klaviyo

Job description

Performance Marketing/ Paid Media Executive
Location: Birmingham (office-based)
Employment Type: Full-time, in-house
Reports to: Head of Marketing
Salary: £35,000 - £40,000 (DOE)

The Opportunity

We're supporting a high-growth UK eCommerce business that has scaled rapidly over a short period of time and continues to outperform the market through data-led decision-making and performance-focused marketing.

The business has achieved consistent year-on-year revenue growth and is investing heavily in its in-house marketing capability. This is an opportunity to join a commercially driven team at a key stage of its growth journey, with genuine scope to make an impact and progress quickly.

Role Overview

You'll support the execution and optimisation of paid media activity across multiple performance channels, including Google Ads, Meta, TikTok, LinkedIn, and others where relevant.

This is a hands-on role for a data-driven performance marketer who enjoys improving ROAS, reducing CPA, and driving scalable, profitable growth through paid acquisition.

Working closely with the Head of Marketing and wider digital teams, you'll help ensure campaigns deliver measurable commercial results.

Key Responsibilities

• Support the development and execution of paid media strategy across Google Ads, Meta, TikTok, LinkedIn, and additional channels
• Assist in building and managing PPC, paid social, remarketing, display, and video campaigns
• Optimise campaigns to improve ROAS, CPA efficiency, and conversion performance
• Build and manage structured testing frameworks (A/B testing, creative testing, bidding strategies)
• Collaborate with creative and content teams to brief performance-led assets
• Monitor daily performance and make proactive, data-led optimisation decisions
• Support the use of automation tools, scripts, and AI-driven optimisation methods
• Identify opportunities for new channels, audience expansion, and growth experimentation

Required Experience & Skills

• Minimum 3 years' experience in paid media or performance marketing
• In-house performance marketing background preferred
• Proven experience across Google Ads, Meta Ads, TikTok, and Pinterest
• Strong understanding of PPC, paid social, remarketing, display, and video advertising
• Track record of optimising for ROAS, CPA, and profitable growth
• Confident using GA4, Google Analytics, Tag Manager, and performance data
• Strong reporting, analytical, and decision-making skills
• Excellent communication and organisational skills
• High attention to detail and strong time management

Desirable Experience

• Experience managing multi-market or international campaigns
• Exposure to Microsoft Ads, TikTok Ads, or X (Twitter) Ads
• Familiarity with Shopify, Klaviyo, or similar eCommerce/CRM platforms
• Understanding of attribution modelling and first-party data strategies
• Experience managing product feeds via Google Merchant Centre or similar tools

What\'s on Offer

• Competitive salary based on experience
• Autonomy to test, learn, and optimise
• Opportunity to join a fast-scaling business
• Clear progression as the marketing team continues to grow

Benefits

• Company pension
• Employee discount
• Casual dress code
• On-site parking
• Gym membership
• Canteen
• Company events and mentoring programme

There is potential flexibility for a hybird set up for the right candidate for this role, contact me for more details.

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