Website Performance Marketing Manager

The Sleep People Limited; Ossett; On-site; GBP 80,000 - GBP 100,000; Full time

Job summary

A digital marketing firm in the United Kingdom is seeking a Website Performance Marketing Manager to take full ownership of digital marketing efforts. This critical role involves planning, executing, and optimizing paid marketing campaigns with a strong focus on efficiency and margin. The ideal candidate will have proven experience managing substantial budgets and be proficient in platforms such as Google Ads and Meta. This position offers a competitive salary starting at £36,000, along with benefits and a full-time on-site work schedule.

Benefits

Company events

Company pension

Employee discount

On-site parking

Referral programme

Store discount

Qualifications

• Proven experience managing significant paid media budgets in-house.
• Hands-on expertise in Google Ads and Meta.
• Experience with Klaviyo and ecommerce email marketing.

Responsibilities

• Plan, execute, and optimize paid marketing activities.
• Manage budget planning and daily spend control.
• Report marketing performance to senior stakeholders.

Skills

Paid Search

Paid Social

Budget management

Performance optimisation

Commercial mindset

Klaviyo campaign management

Tools

Google Ads

Meta (Facebook & Instagram)

Klaviyo

Job description

We are looking for an experienced, hands‑on Website Performance Marketing Manager to take full ownership of all paid digital marketing across our websites.

This is not a junior role and not a strategy‑only role. You will be directly responsible for planning, executing, optimising and reporting on paid activity with clear commercial accountability.

You will work closely with senior management, ecommerce, pricing and operations to ensure marketing spend is efficient, controlled and profitable.

Key Responsibilities

• Paid Search: Google Ads & Bing Ads (Search, Shopping, PMax where appropriate)
• Paid Social: Meta (Facebook & Instagram)
• Affiliates & Referral Channels
• Email & CRM: Klaviyo campaign management, segmentation, automations and revenue attribution
• Budget planning and daily spend control
• ROAS, CAC and contribution margin management
• Landing page and funnel performance optimisation
• Attribution, reporting and insight (not vanity metrics)

You will be expected to:

• Improve efficiency, not just increase spend
• Reduce dependency on agencies and wasted media
• Scale revenue only where margin supports it

What We Are Looking For

Essential

• Proven experience managing significant paid media budgets in-house
• Strong commercial mindset (you understand margin, not just clicks)
• Hands‑on expertise in Google Ads and Meta
• Experience with Klaviyo and ecommerce email marketing
• Confident reporting performance to senior stakeholders
• Comfortable being fully accountable for results

Desirable

• Ecommerce or retail background
• Experience in multi‑brand or multi‑site environments
• Affiliate or partnership channel experience

What We Offer

• Competitive salary (based on experience)
• A senior, trusted role with real influence
• No agency politics — full ownership in‑house
• Clear commercial direction and decision‑making authority
• Long‑term opportunity as the business scales

Shift

• Full Time Monday to Friday
• Shift hours flexible between 6am to 6pm
• Between 40 to 42.5 hours per week
• A 45‑minute break – with 15 minutes paid by the company

Holidays

28 days paid holiday per year

Salary

Competitive salary starting from £36,000 per year. Paid weekly.

Benefits

• Company events
• Company pension
• Employee discount
• On‑site parking
• Referral programme
• Store discount

Work location: In person

Commute / Relocate

Ossett WF5 9YA: reliably commute or plan to relocate before starting work (preferred)