Performance Marketing Specialist

AMICABLE Customer Materials incorporated; Greater London; On-site; GBP 60,000 - GBP 80,000; Full time

Job description

👋 About Us

Our mission is to transform the way people end relationships in a kinder and better way, and to help couples avoid the emotional and financial turmoil of traditional solicitor approaches. As pioneers of working with couples,we’veshaped the landscape of no-fault divorce and helped thousands untie the knot, amicably.

We are growing, and our innovative,tech enabled, digital approach to divorce, separation and coparenting continues to help thousands of couples separate in a better, more positive way. Our process frees people to focus on the emotional challenges while also reducing the cost to themselves and to society.

amicable promotes a collaborative culture and is rapidly growing to meet demand and legislativechange.

Our values bring our purpose to life and make what we do and how we do it unique: we are Kind to everyone weencounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more Pioneering.

We are proud to be part of the Octopus Group.

💼 About the Role

We are looking for a results-driven Performance Marketing Specialist to support the execution and optimisation of paid digital marketing campaigns across key performance channels.

Reporting to the Performance & Growth Manager, you will play a critical role in driving customer acquisition, improving return on ad spend (ROAS), and scaling growth through data-led decision-making. You’ll monitor performance daily, run structured experiments and collaborate with Content and Product teams to deliver high‑performing assets and cohesive campaign experiences.

This role is ideal for someone with strong analytical skills, hands-on platform experience, and a passion for testing, optimisation, and measurable impact.

🔥 Key Responsibilities

• Support the planning, day-to-day management, and optimisation of paid performance marketing campaigns across multiple channels
• Monitor campaign performance daily and improve results through ongoing optimisation of keywords/search terms, bidding strategies, budgets, targeting, ad copy, and creative
• Assist with budget pacing and allocation across channels based on performance trends
• Build and run structured A/B tests and experiments across messaging, creative, landing pages, campaign setup, and audience targeting
• Track and report on key performance metrics and funnel progression (lead→qualified→customer), ensuring data and attribution remain accurate and consistent
• Collaborate with Content and Product teams to deliver high-performing assets, landing experiences, and campaign rollouts

😊 About You

To be successful in the role, you will have:

• Proven experience in performance marketing or paid media roles
• Hands‑on experience managing campaigns in Google Ads and/or Meta Ads
• Experience with HubSpot (lead stages, reporting, lifecycle tracking)
• A strong analytical mindset with confidence interpreting performance data
• A strong understanding of marketing funnels, attribution, and conversion optimisation
• Experience working in a fast‑paced, test‑and‑learn environment

Nice to have:

• Experience with additional paid platforms (Microsoft Ads/Bing, TikTok, LinkedIn Ads, Reddit, Spotify Ads, programmatic)
• App promotion experience and/or MMP exposure (e.g. AppsFlyer)
• Familiarity with GA4 and similar reporting tools
• Experience in high-growth scale-up

⛳️ Compensation, Perks & Benefits

• Salary: £32,000 - £38,000 per year depending on skills, experience and qualifications
• Private Health Insurance
• Group Life Assurance
• Employee Assistance Programme
• 28 days holiday plus bank holidays per annum
• Electric Vehicle Scheme
• Cycle to Work Scheme

We respect and value people’s differences and believe that our teams are at their best when their members feel safe to bring their whole self to work. We are committed to creating an inclusive experience as well as equal opportunities for growth and development for all.