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Lifecycle Marketing Architect for Revenue Growth
Job summary
A dynamic marketing solutions firm in Glasgow is seeking a highly motivated Lifecycle Marketing Strategist. You will oversee strategic growth through email and SMS marketing, focusing on client retention and data analysis to drive initiatives. The ideal candidate will have a minimum of 2 years of experience, possess excellent analytical skills, and thrive in a self-managed role. This position offers a unique opportunity to dramatically impact client revenue and satisfaction while embracing a culture of growth and accountability.
Benefits
Qualifications
- Proven execution in campaigns, automations, segmentation, and optimization.
- Hands-on experience that drives predictable revenue and customer lifetime value.
Responsibilities
- Lead lifecycle marketing initiatives to create forecasts and shape strategic plans.
- Manage execution across email, SMS, and other lifecycle touchpoints.
- Analyze metrics and KPIs to provide insights for improvements.
Skills
Education
Tools
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.