Full Time jobs in United Kingdom

📍Location: London - Hybrid
📈 Reporting to: Head of Growth (TBC)
💚 Role type: Permanent / Full-time

As a Creative Strategist (Performance) at Wuffes, you’ll shape how we reach and convert new audiences - at scale. This role sits within the Growth team and is responsible for building creative strategies across all paid ad platforms, guiding creative production across internal and external partners (UGC > higher level production), and translating insights into breakthrough creative.

This role is perfect for a creative thinker with a sharp commercial mindset: someone who can turn data and insights into scroll-stopping creative strategies, and work closely with design, growth, and brand teams to bring them to life.

• Work with the Head of Growth and a team of creative strategists to develop the creative strategy for performance marketing campaigns - developing briefs, concepts, and messaging that resonate with different customer segments and platforms.
• Write and deliver creative briefs for internal design teams, influencer partners, and external agencies.
• Ideate and validate audience personas, hooks, and content angles to break through to new customers.
• Iterate on top-performing assets while developing net-new creative concepts for testing.
• Build and manage a creative testing framework to inform strategy and scale learnings. Turn data into insights - analysing results from A/B tests, platform metrics etc. to inform future creative directions.
• Lead the ideation and testing process across formats (video, static, UGC, motion) to drive continuous improvement in engagement and conversion.
• Stay ahead of trends in creative, content, and digital culture - proactively identifying opportunities for Wuffes to stand out.
• Act as the creative voice in growth discussions - helping ensure campaigns balance performance with brand consistency, where necessary.
• Leverage AI to optimise efficiency and decision-making accelerating testing, surfacing insights faster, and making better calls with cleaner data.

• 3-5 years’ experience in a creative strategy or performance-focused creative role (agency or in-house).
• Proven ability to develop and scale performance marketing creative, ideally across Meta, TikTok, AppLovin and YouTube.
• A strong grasp of creative testing frameworks and how to interpret performance data into actionable insights.
• Exceptional communication and collaboration skills — comfortable working cross-functionally with Growth, Design, Brand, and external partners.
• A balance of creative flair and commercial acumen — able to craft compelling ideas that also drive measurable results.
• A self-starter mindset: proactive, curious, and comfortable thriving in a fast-paced brand environment.
• Proven ability to blend human‑led creative thinking with AI tools to optimise workflows and scale decisions.
• Ambition. You want to grow fast, push boundaries, and be rewarded for driving performance.

• Time to recharge - 25 days annual leave (plus bank holidays) to reset, relax and adventure.
• Health & dental cash plan - Everyday health and dental bills covered, because looking after our people comes first.
• Core hours / Hybrid working - Our set office days are Monday, Wednesday and Friday, with core hours of 10am-4pm.
• Dog friendly office - Obviously! Bring your pup to work with you.
• Remote working - Fancy a change? Work from anywhere (time-zone permitting) for two weeks in summer and two weeks in winter.
• Bike to work scheme - Ditch the commute stress and cycle to work.
• Enhanced family leave - More support for life’s important moments and milestones.
• Pension scheme - Enroll in the Wuffes pension scheme.

If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.