Creative Strategist (Performance) Marketing · London HQ ·

Verifiedforpets; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A dynamic pet service company is looking for a Creative Strategist (Performance) to join their Growth team in London. This role involves shaping strategies for reaching and converting new audiences through creative performance marketing across various platforms. The ideal candidate will possess 3-5 years of experience in a performance-focused creative role, demonstrate exceptional collaboration skills, and have knowledge of data analysis to inform creative strategies. The position is hybrid, allowing flexibility in work location.

Benefits

25 days annual leave

Health & dental cash plan

Core hours / Hybrid working

Dog friendly office

Remote working options

Bike to work scheme

Enhanced family leave

Pension scheme

Qualifications

• 3-5 years' experience in a creative strategy or performance-focused creative role.
• Proven ability to scale performance marketing creative across major platforms.
• Strong grasp of creative testing frameworks and performance data analysis.

Responsibilities

• Develop and manage the creative strategy for performance marketing campaigns.
• Write and deliver creative briefs for internal and external teams.
• Iterate on high-performing assets and manage a creative testing framework.

Skills

Creative strategy

Performance marketing

Data analysis

Communication

Collaboration

AI tools

Creativity

Self-starter mindset

Job description

📍Location: London - Hybrid
📈 Reporting to: Head of Growth (TBC)
💚 Role type: Permanent / Full-time

As a Creative Strategist (Performance) at Wuffes, you’ll shape how we reach and convert new audiences - at scale. This role sits within the Growth team and is responsible for building creative strategies across all paid ad platforms, guiding creative production across internal and external partners (UGC > higher level production), and translating insights into breakthrough creative.

This role is perfect for a creative thinker with a sharp commercial mindset: someone who can turn data and insights into scroll-stopping creative strategies, and work closely with design, growth, and brand teams to bring them to life.

Your responsibilities

• Work with the Head of Growth and a team of creative strategists to develop the creative strategy for performance marketing campaigns - developing briefs, concepts, and messaging that resonate with different customer segments and platforms.
• Write and deliver creative briefs for internal design teams, influencer partners, and external agencies.
• Ideate and validate audience personas, hooks, and content angles to break through to new customers.
• Iterate on top-performing assets while developing net-new creative concepts for testing.
• Build and manage a creative testing framework to inform strategy and scale learnings. Turn data into insights - analysing results from A/B tests, platform metrics etc. to inform future creative directions.
• Lead the ideation and testing process across formats (video, static, UGC, motion) to drive continuous improvement in engagement and conversion.
• Stay ahead of trends in creative, content, and digital culture - proactively identifying opportunities for Wuffes to stand out.
• Act as the creative voice in growth discussions - helping ensure campaigns balance performance with brand consistency, where necessary.
• Leverage AI to optimise efficiency and decision-making accelerating testing, surfacing insights faster, and making better calls with cleaner data.

What you bring

• 3-5 years’ experience in a creative strategy or performance-focused creative role (agency or in-house).
• Proven ability to develop and scale performance marketing creative, ideally across Meta, TikTok, AppLovin and YouTube.
• A strong grasp of creative testing frameworks and how to interpret performance data into actionable insights.
• Exceptional communication and collaboration skills — comfortable working cross-functionally with Growth, Design, Brand, and external partners.
• A balance of creative flair and commercial acumen — able to craft compelling ideas that also drive measurable results.
• A self-starter mindset: proactive, curious, and comfortable thriving in a fast-paced brand environment.
• Proven ability to blend human‑led creative thinking with AI tools to optimise workflows and scale decisions.
• Ambition. You want to grow fast, push boundaries, and be rewarded for driving performance.

Perks of the Pack

• Time to recharge - 25 days annual leave (plus bank holidays) to reset, relax and adventure.
• Health & dental cash plan - Everyday health and dental bills covered, because looking after our people comes first.
• Core hours / Hybrid working - Our set office days are Monday, Wednesday and Friday, with core hours of 10am-4pm.
• Dog friendly office - Obviously! Bring your pup to work with you.
• Remote working - Fancy a change? Work from anywhere (time-zone permitting) for two weeks in summer and two weeks in winter.
• Bike to work scheme - Ditch the commute stress and cycle to work.
• Enhanced family leave - More support for life’s important moments and milestones.
• Pension scheme - Enroll in the Wuffes pension scheme.

If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.