Influencer Marketing Activation Director

Publicis Groupe; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global communications agency seeks an Influencer Marketing Activation Director to lead campaigns for a major client with a focus on iconic brands in Food & Nutrition. This role involves managing the Influencer Talent team and ensuring excellent execution of influencer strategies across multiple markets. Candidates should have solid experience in social media management and a passion for the evolving influencer landscape. Flexible working options are available, and a variety of employee benefits support a diverse and inclusive workplace.

Benefits

WORK YOUR WORLD – work anywhere for up to 6 weeks a year

REFLECTION DAYS – two additional days of paid leave

HELP@HAND BENEFITS – access to wellbeing support

FAMILY FRIENDLY POLICIES – 26 weeks of full pay for family leaves

FLEXIBLE WORKING – additional day off for your birthday

GREAT LOCAL DISCOUNTS – membership discounts at local retailers

Qualifications

• Strong experience in influencer, talent, or social media management.
• Proven ability to lead large-scale activations across multiple markets.
• Confident communicator for engaging with stakeholders and clients.

Responsibilities

• Lead the Influencer Talent team to deliver campaigns across UK and EU.
• Act as the primary client contact for local influencer activations.
• Oversee campaign execution including briefing and post-campaign reporting.

Skills

Influencer marketing

Talent management

Negotiation

Social media management

Project management

Tools

CreatorIQ

Traackr

Tagger

Job description

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energized and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

Overview

Publicis Groupe is seeking an Influencer Marketing Activation Director to lead influencer campaign execution for a globally recognized client with a portfolio of iconic brands across Snacking, Petcare, and Food & Nutrition.

This is a rare opportunity to join a bespoke, integrated agency team at the heart of our client’s marketing transformation journey. You’ll play a key role in delivering best-in-class influencer activations across Europe — helping to future‑proof the client’s business as part of Publicis’ Power of One model, which unites media, production, data & tech, social, influencer, and commerce to create end‑to‑end PESO experiences.

You’ll oversee influencer partnerships for the Pets portfolio across the UK and EU, ensuring creative excellence, flawless execution, and measurable impact.

The global team spans 70+ markets, all working with one shared vision: To build a better today, for tomorrow.

Responsibilities

Leadership & Delivery

• Lead and manage the Influencer Talent team (three direct reports) to deliver influencer campaigns across UK and EU markets.
• Act as the primary client contact for all local influencer activations — ensuring alignment, communication, and accountability across markets.
• Oversee end‑to‑end campaign execution: briefing, talent selection, content approvals, compliance, and post‑campaign reporting.
• Maintain high‑quality standards across all influencer partnerships and ensure adherence to brand and legal guidelines.

Strategy & Collaboration

• Partner closely with the Influencer Strategy Director and PNE Hub Lead to translate strategic objectives into effective activations.
• Coordinate with the Paid Social Hub to integrate influencer boosting strategies and optimize content performance.
• Support in the development of the PCA (Post‑Campaign Analysis) and continuous improvement of influencer programs.

Innovation & Industry Leadership

• Stay ahead of creator culture and platform trends to ensure activations remain cutting‑edge and relevant.
• Build and nurture strong relationships with influencers, creators, and agencies across markets.
• Contribute to innovation workshops, best‑practice frameworks, and ongoing thought leadership within the influencer and creator space.

Qualifications

• Strong experience in influencer, talent, or social media management — ideally within an agency or global brand environment.
• Deep understanding of creator ecosystems, social platforms, and influencer marketing best practices.
• Proven ability to lead large‑scale activations across multiple markets.
• Strong background in talent management, negotiation, and relationship building with influencers and creators.
• Confident communicator — able to engage with senior clients, internal stakeholders, and external partners.
• Strong project management skills with high attention to detail, organization, and quality assurance.
• Experience with influencer and content management platforms (e.g., CreatorIQ, Traackr, or Tagger) preferred.
• Passion for innovation, creativity, and the evolving influencer landscape.
• Ability to lead, inspire, and mentor a team to deliver operational excellence and professional growth.

Additional information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD – opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES – We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF – You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS – This includes membership discounts Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).