Senior Marketing Operations Manager

Kallidus Ltd; Bristol; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading SaaS company is looking for a Senior Marketing Operations Manager to design and evolve systems that enhance their marketing effectiveness. This pivotal role involves optimizing funnel architecture, implementing lead scoring, and ensuring data integrity using HubSpot and Salesforce. The incumbent will work cross-functionally with Sales and Marketing to drive predictable revenue growth. A strong analytical mindset and experience in a B2B environment are essential. The role is hybrid, requiring 1–2 days per week in the office in Bristol.

Qualifications

• Proven experience in Marketing Operations within a B2B SaaS environment.
• Strong hands-on expertise in HubSpot and Salesforce.
• Deep understanding of funnel design and lead scoring.

Responsibilities

• Define and maintain a shared lifecycle model across HubSpot and Salesforce.
• Implement lead scoring and improve data quality across the funnel.
• Build and optimise nurture and lifecycle workflows.

Skills

Marketing Operations

HubSpot expertise

Salesforce expertise

Analytical mindset

Cross-functional collaboration

Tools

HubSpot

Salesforce

Job description

Location: Hybrid (1–2 days per week in office)

Build the engine behind predictable SaaS growth

Kallidus is building the next chapter of its growth journey, moving from a strong inbound‑led business to a scalable, data‑driven revenue engine that supports sustained ARR growth.

We’re looking for a Senior Marketing Operations Manager to design, own and evolve the systems, data and processes that power that engine.

This is a pivotal role. You’ll sit at the intersection of Marketing, Sales and Customer Success, ensuring that demand is qualified properly, routed correctly, measured accurately, and continuously improved. Your work will directly enable better conversion, faster velocity and more predictable revenue.

If you’re someone who loves turning complexity into clarity, and wants to build something properly, not just maintain it, this role is for you.

Marketing Operations Manager

What you’ll be responsible for

🧠 Funnel architecture & data foundations

• Define and maintain a clear, shared lifecycle model across HubSpot and Salesforce
• Implement lead scoring using ICP fit, behaviour, persona and intent signals
• Improve data quality, enrichment and consistency across the funnel
• Own routing logic, SLAs and handoff processes between Marketing and Sales
• Own and evolve the marketing tech stack, including HubSpot and Salesforce integrations
• Build and optimise nurture and lifecycle workflows for inbound, outbound and customer growth
• Implement UTM governance, campaign structure and tracking best practices
• Partner closely with Sales to ensure workflows scale as the business grows
• Build end‑to‑end funnel reporting from lead through to revenue
• Create executive‑ready dashboards showing conversion, velocity and pipeline health
• Track SLA adherence and proactively surface risks or drop‑offs
• Enable reliable attribution and pipeline contribution reporting
• Establish a hypothesis‑led measurement approach once foundations are in place

🚀 Conversion optimisation & performance support

• Analyse conversion rates at every funnel stage and recommend improvements
• Support lead quality improvements through data‑driven insight
• Work with Sales and SDRs to qualification and acceptance
• Feed conversion insights back into paid media, forms and nurture to improve ROI
• Work day‑to‑day with Sales, SDRs, Product Marketing and Customer Success
• Operationalise ICP, segmentation and personas across systems and reporting
• Provide clarity and transparency on funnel performance to senior stakeholders

What we’re looking for

• Proven experience in Marketing Operations within a B2B SaaS environment
• Strong hands‑on expertise in HubSpot and Salesforce (automation, reporting, integrations)
• Deep understanding of funnel design, lifecycle stages, lead scoring and attribution
• Confidence presenting data and insight to senior stakeholders
• A structured, analytical mindset with strong attention to detail
• Comfortable working cross‑functionally in a revenue‑led organisation

Why this role matters

Marketing at Kallidus is shifting from activity to outcomes.

This role is critical to making that shift real, creating the infrastructure that allows Marketing and Sales to operate with shared definitions, trusted data and clear accountability.

You won’t just be optimising systems. You’ll be enabling predictable growth.

Kallidus is a disability confident employer. We work hard to build an explicitly inclusive space where everybody belongs. Kallidus is a supportive, caring, and enjoyable working environment for all our people, and we are committed to furthering the diversity of our teams.

Diversity brings innovation and creativity through different views, backgrounds, and opinions; as a people‑first organisation, it’s crucial that our teams reflect global diversity.

Our people are the heart of our success, and diversity is what drives that. Kallidus positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, region or belief, marital status, pregnancy or maternity.

Proud member of the Disability Confident employer scheme.