Casino Director

DAZN Group; Greater London; On-site; GBP 100,000 - GBP 125,000; Full time

Job summary

An international sports entertainment company in London is looking for a Casino Director to lead the DAZN Bet Casino business. The ideal candidate will have proven ownership of a Casino P&L, a strong understanding of casino economics, and the ability to drive growth and compliance across multiple markets. This role requires collaboration with various teams to align strategies and ensure performance in the competitive gaming space. The position offers a chance to foster a high-performing international team and shape the growth of a significant business unit.

Benefits

Access to DAZN

25 days annual leave (increasing with tenure)

Private medical insurance

Life assurance

Pension contributions up to 5%

Enhanced parental leave

Flexible working opportunities

Learning and development resources

Qualifications

• Proven ownership of a Casino or Gaming P&L within regulated, competitive markets.
• Deep experience managing casino portfolios and supplier strategies.
• Track record of delivering sustained growth in GGR, NGR and active players.

Responsibilities

• Own the global Casino P&L across all markets driving growth.
• Define and deliver a market-specific casino strategy in partnership with teams.
• Ensure compliance and operational discipline across all markets.

Skills

Ownership of a Casino or Gaming P&L

Managing casino portfolios

Commercial negotiations

Delivering sustained growth

Understanding of casino economics

Data-driven mindset

Influencing at Executive level

Collaborative leadership

Job description

Overview

Department: 10-895 - Marketing - Marketing

Employment Type: Permanent - Full Time

Location: UK - London

Description

DAZN Bet is building the next generation of sports-led betting and gaming experiences, combining premium sports content, cutting-edge technology and responsible gaming across multiple regulated markets. As part of the DAZN ecosystem, we operate at scale, with global ambition and strong local execution. Joining DAZN Bet means playing a defining role in shaping a fast-growing international business at the intersection of sport, entertainment and gaming.

The Role

As Casino Director, you will be accountable for the performance, growth and profitability of the DAZN Bet Casino business across all existing and newly launched markets. You will own the end-to-end Casino P&L, defining and delivering a scalable, market-leading casino proposition aligned with local regulation, DAZN’s sports-led ecosystem and the DAZN Bet brand.

Working in close partnership with Country Managers, Marketing, Product, Sportsbook and Operations, you will ensure Casino is a core growth engine for DAZN Bet — driving sustainable GGR, NGR, engagement and lifetime value across all territories.

What You'll Be Doing

• Own the global Casino P&L across all markets and new territories, driving Turnover, GGR, NGR, margin and active player growth
• Define and deliver a clear, market-specific casino strategy in partnership with Country and Marketing teams
• Integrate Casino tightly with Sportsbook and the wider DAZN ecosystem to maximise cross-sell, engagement and LTV
• Partner with Product to define and execute a future-facing casino roadmap, including innovation, new verticals and exclusive content
• Drive revenue performance through optimisation of game mix, lobby structure, UX, launches and promotional mechanics
• Apply data-led commercial optimisation across content positioning, hierarchy and player journeys
• Own and manage strategic supplier relationships with studios, aggregators and platform partners
• Ensure full regulatory compliance across all markets, embedding strong governance and operational discipline
• Build, lead and develop a high-performing international Casino team aligned to DAZN Bet’s strategy and culture

What You'll Bring

• Proven ownership of a Casino or Gaming P&L within regulated, competitive markets
• Deep experience managing casino portfolios, supplier strategies and commercial negotiations
• Track record of delivering sustained growth in GGR, NGR and active players across multiple markets
• Strong understanding of casino economics, game mix optimisation, promotions and player behaviour
• Experience operating within complex European regulatory environments
• Highly commercial, data-driven mindset with experience managing large budgets and growth targets
• Ability to influence at Executive and Board level across Product, Marketing, Compliance and Country leadership
• Strategic thinker with the ability to execute hands-on at pace
• A collaborative, decisive leader comfortable operating in a fast-scaling international business

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.