Paid Search Manager

DAZN Group; Greater London; On-site; GBP 50,000 - GBP 70,000; Full time

Job summary

A leading sports entertainment company in Greater London is looking for a Paid Search Manager for DAZN Bet. This role involves owning the Paid Search channel strategy for Sports Betting and Casino, focusing on execution and optimization across multiple platforms. The ideal candidate should have hands-on experience with Google Ads, especially in regulated industries like iGaming. Benefits include 25 days of annual leave, private medical insurance, and opportunities for flexible working.

Benefits

Access to DAZN

25 days annual leave

Private medical insurance

Pension contributions up to 5%

Flexible working opportunities

Qualifications

• Deep, hands-on expertise managing Google Ads in high-scale environments.
• Strong experience in iGaming or similarly regulated performance industries.
• Proven ability to drive profitable player growth through Paid Search.

Responsibilities

• Own the global Paid Search channel P&L across Sportsbook and Casino.
• Define and execute Paid Search strategy across various platforms.
• Partner with teams to optimise registration and conversion funnels.

Skills

Google Ads management

iGaming experience

Analytical skills

Bidding strategies understanding

Commercial mindset

Passion for sports

Tools

GA4

BigQuery

Looker

Job description

Paid Search Manager - DAZN Bet

Department: 10-895 - Marketing - Marketing

Employment Type: Permanent - Full Time

Location: UK - London

Description

Why Join DAZN? DAZN Bet is building a next-generation global betting brand, combining world-class sports content with data-led performance marketing in highly regulated markets. As part of DAZN’s wider ecosystem, we operate at speed, at scale, and with commercial accountability at the core of everything we do.

This is an opportunity to own one of the most commercially critical acquisition channels in the business and directly influence growth across multiple markets.

The Role

As Paid Search Manager, DAZN Bet, you will own the global Paid Search channel across Sports Betting and Casino. You’ll be accountable for strategy, execution, optimisation and commercial performance across Google Search, App Campaigns, Performance Max and YouTube.

This is a hands-on performance leadership role, responsible for driving first-time depositors, player value and profitable growth across multiple countries, languages and regulatory environments. You’ll work closely with Growth, Country, Product, CRM and Analytics teams to ensure Paid Search is fully embedded within DAZN Bet’s commercial engine.

What You'll Be Doing:

• Own the global Paid Search channel P&L across Sportsbook and Casino in all regulated DAZN Bet markets
• Define and execute Paid Search strategy across Google Search, UAC, Performance Max and YouTube
• Deliver profitable customer acquisition, optimising against CPA, FTDs, LTV, GGR, ROAS and payback
• Run all hands-on execution including account structure, keywords, bidding, creatives, audiences and landing pages
• Build market-specific strategies aligned to local regulation, brand positioning and competitive dynamics
• Partner with Country, Product and UX teams to optimise registration, KYC, deposit and conversion funnels
• Connect Paid Search acquisition with CRM and Retention to maximise lifecycle value and Casino cross-sell
• Lead continuous testing and experimentation across intent, messaging, offers, landing pages and bid strategies

What You'll Bring:

• Deep, hands-on expertise managing Google Ads in high-scale, performance-driven environments
• Strong experience in iGaming, betting, fintech or similarly regulated performance industries
• Proven ability to drive FTDs, deposits and profitable player growth through Paid Search
• Experience managing multi-market, multi-language accounts within strict regulatory frameworks
• Advanced understanding of bidding strategies, attribution models and conversion optimisation
• Strong analytical capability using GA4, BigQuery, Looker or similar analytics platforms
• Commercial mindset with a clear focus on NGR, LTV and sustainable growth — not just traffic
• Passion for sport, betting and building a high-performance, global betting brand

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.