Vice President Brand & Product Storytelling

DAZN Group; Greater London; On-site; GBP 100,000 - GBP 140,000; Full time

Job summary

A major sports and media company is seeking a VP Brand & Product Storytelling to build the DAZN Bet brand from the ground up. This senior leadership role requires exceptional storytelling capability and experience in brand building within the betting or media sectors. Responsibilities include defining the brand narrative, connecting product innovation with marketing, and leading storytelling for product launches. The role offers a competitive benefits package including private medical insurance and flexible working options.

Benefits

25 days’ annual leave

Private medical insurance

Life assurance

Pension contributions up to 5%

Flexible working options

Qualifications

• Senior leadership experience in Brand, Product Marketing or Storytelling.
• Proven experience building or re-founding a brand.
• Exceptional storytelling capability with a strong portfolio.
• Ability to translate complex products into simple stories.
• Experience operating at the intersection of Product and Marketing.

Responsibilities

• Build and define the global DAZN Bet brand from scratch.
• Own the DAZN Bet brand story across all markets.
• Partner with Performance Marketing to drive customer engagement.
• Lead storytelling for major product launches and campaigns.
• Set scalable storytelling frameworks for local execution.

Skills

Senior leadership experience

Exceptional storytelling capability

Ability to translate complex products

Experience in betting, gaming, sports

Commercially minded and data-aware

Strong creative judgement

Job description

VP Brand & Product Storytelling - DAZN Bet

Department: 10-895 - Marketing - Marketing

Employment Type: Permanent - Full Time

Location: UK - London

Description

Why Join DAZN?

DAZN Bet is building a new global betting brand inside one of the world’s most recognisable sports ecosystems. We’re combining premium sports content, cutting‑edge product and data‑led growth to create a modern, culturally relevant betting experience for fans.

This role sits at the heart of that ambition — defining how DAZN Bet shows up, speaks, and connects emotionally with customers across every market and touchpoint.

The Role

As VP Brand & Product Storytelling, you will build the DAZN Bet brand from the ground up and own the single, unifying narrative that connects product innovation, marketing propositions and commercial ambition.

You’ll define what DAZN Bet stands for, how it speaks, and how its product and propositions are experienced globally. Acting as the strategic bridge between Product, Performance Marketing and DAZN Group Marketing, you will ensure DAZN Bet feels premium, differentiated and unmistakably part of the DAZN ecosystem — while confidently standing on its own.

This is a senior, high‑impact leadership role with direct influence over long‑term brand strategy, product communication and growth.

What You’ll Be Doing:

• Build and define the global DAZN Bet brand from scratch, including positioning, purpose, narrative and long‑term brand platform
• Own the DAZN Bet brand story, ensuring a clear, emotionally engaging and consistent narrative across all markets
• Translate product innovation, UX and promotions into compelling customer‑facing stories that drive understanding and desire
• Define and govern brand identity, tone of voice and messaging architecture across media, product UI, CRM and partnerships
• Act as the strategic connector between Product and B2C Marketing, shaping how the product roadmap is communicated and experienced
• Partner with Performance Marketing to ensure storytelling and propositions drive acquisition, conversion, retention and LTV
• Lead storytelling for major product launches, campaigns and DAZN‑led moments across sport, talent and partnerships
• Set scalable global storytelling frameworks, creative standards and proposition guidelines for local market execution

What You’ll Bring:

• Senior leadership experience in Brand, Product Marketing or Storytelling within betting, gaming, sports, media or digital‑first businesses
• Proven experience building or re‑founding a brand, including positioning, narrative and go‑to‑market frameworks
• Exceptional storytelling capability, with a strong portfolio of brand platforms, campaigns or product launches
• Ability to translate complex products into simple, emotionally resonant customer stories
• Experience operating at the intersection of Product, Performance Marketing and Brand with clear commercial impact
• Strong creative judgement and confidence leading agencies and cross‑functional creative teams
• Commercially minded, data‑aware and comfortable balancing long‑term brand building with performance outcomes
• Executive presence with the ability to influence senior DAZN Bet leadership and DAZN Group stakeholders

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.