Marketing Operations Executive

Medialicious Ltd; United Kingdom; On-site; GBP 25,000 - GBP 35,000; Full time

Job summary

A growing digital marketing agency in the United Kingdom is seeking a Marketing Operations Executive to support marketing operations and ensure efficient execution of campaigns. The ideal candidate will have at least 1 year of experience in marketing operations and a strong knowledge of tools like JIRA and Monday.com. The role includes overseeing contracts, monitoring campaign performance, and coordinating marketing tasks to ensure compliance and efficiency across channels. Join a diverse team that values inclusion and collaboration.

Benefits

Diversity and Inclusion initiatives

Qualifications

• 1+ years of experience in marketing operations, affiliate marketing, or digital marketing support.
• Strong knowledge of marketing technology tools.
• Excellent organizational and project management skills.

Responsibilities

• Oversee the contract approval process.
• Monitor and maintain all marketing accounts.
• Conduct ongoing checks on all customer funnels.
• Act as the primary point of contact for the affiliate platform.
• Coordinate and oversee the production of marketing tasks.

Skills

Experience in marketing operations

Knowledge of marketing technology tools

Organizational skills

Project management

Communication skills

Tools

Monday.com

JIRA

Looker

Tableau

Appsflyer

Job description

Overview

Medialicious is a fast-growing agency specializing in digital marketing and affiliate operations within the social casino industry. We are looking for a highly organized and detail-oriented Marketing Operations Executive to support our marketing operations and martech functions. This role is essential in ensuring the smooth execution of marketing campaigns, compliance with contracts, and operational efficiency across all marketing channels.

Key Responsibilities

Contract & Compliance Management

• Oversee the contract approval process, ensuring all third‑party contracts and NDAs from marketing channels are reviewed and approved in collaboration with senior management and legal teams.
• Maintain an organised record of all marketing contracts, tracking renewals, changes, and compliance requirements.

Marketing Accounts & System Management

• Monitor and maintain all marketing accounts, ensuring accurate documentation of any changes, issues, and status updates.
• Act as the central point of contact for internal marketing systems, including JIRA, Monday.com, Cellxpert, Looker, Tableau, and Appsflyer.
• Ensure proper coordination of marketing operations tasks, liaising between marketing channels and internal teams to execute tasks efficiently.
• Oversee key production lines such as customised welcome offers, new landing pages and all customer funnel assets.
• Support the Operations and Martech managers in opening new accounts or launching new brands.

Tracking & Performance Monitoring

• Conduct ongoing checks on all customer funnels, testing tracking, promotions, offers, and deals to ensure smooth marketing activities.
• Be responsible for tracking app activity via Appsflyer, including fraud prevention, tracking accuracy, and user journey optimisation.
• Monitor fraudulent activity – work alongside all marketing channels, fraud teams and associated platforms to ensure traffic maintains fraud benchmarks.
• Monitor daily campaign performance metrics (e.g., CPA, CPL, ROI) across key marketing channels and platforms, highlighting significant deviations or opportunities to the Martech/Operations Manager.
• Weekly reporting on the refer a friend program for all client brands.
• Deep dive into competitor or outside industry referral programs, loyalty programs, and gamification techniques (e.g., streaks, badges, surprise rewards).

Affiliate & Partner Platform Support

• Act as the primary point of contact for Medialicious’ affiliate platform, escalating issues and implementing new system developments as needed.

Marketing Workflow & Asset Coordination

• Serve as the Monday.com master, providing support and troubleshooting for marketing teams using the platform.
• Work closely with marketing channels to coordinate and oversee the production of marketing tasks.

Required Skills & Experience

• 1+ years of experience in marketing operations, affiliate marketing, or digital marketing support.
• Strong knowledge of marketing technology tools such as Monday.com, JIRA, Looker, Tableau, Appsflyer, and affiliate tracking platforms.
• Excellent organisational and project management skills with the ability to juggle multiple tasks simultaneously.
• Ability to liaise with legal teams and senior stakeholders to manage contracts and NDAs.
• Experience in fraud monitoring and prevention within digital marketing or affiliate programmes is a plus.
• Analytical mindset with experience in reporting and tracking performance metrics.
• Strong communication skills and the ability to collaborate across departments.

Diversity and Inclusion

We pride ourselves on providing a safe, fun and inclusive place to work. We’re a diverse company who acknowledges and celebrates our employees regardless of their gender, sexuality, race, culture, age, disabilities, religion or beliefs. It's simple, if you’re good at what you do and passionate about it, you’ll feel welcome when you join.