VIP CRM & Lifecycle Lead (Fixed-Term Contract)

Orlebar Brown Limited; Greater London; On-site; GBP 60,000 - GBP 80,000; Full time

Job summary

A luxury retail brand is looking for a CRM Manager to develop and implement a multi-channel CRM strategy aimed at enhancing customer loyalty and driving revenue growth. The successful candidate will focus on engaging VIP customers through well-designed lifecycle communications across various channels, including email and SMS. Strong analytical skills, knowledge of customer segmentation, and experience with CRM platforms like Ometria and Power BI are essential. This role offers a competitive salary and a chance to work in a dynamic environment.

Benefits

Private medical insurance

Company pension scheme

Employee product discounts

Paid leave incentive

Qualifications

• Proven CRM experience, ideally in premium or luxury retail.
• Strong understanding of customer lifecycle marketing.
• Hands-on experience with relevant CRM platforms.

Responsibilities

• Deliver and evolve multi-channel CRM strategy.
• Define and track key CRM KPIs.
• Lead customer journey mapping and automation strategies.

Skills

CRM experience in premium retail

Customer segmentation knowledge

Campaign analytics skills

Project management

Communication skills

Creative thinking

Tools

Ometria

Power BI

GA4

Shopify

Job description

A luxury retail brand is looking for a CRM Manager to develop and implement a multi-channel CRM strategy aimed at enhancing customer loyalty and driving revenue growth. The successful candidate will focus on engaging VIP customers through well-designed lifecycle communications across various channels, including email and SMS. Strong analytical skills, knowledge of customer segmentation, and experience with CRM platforms like Ometria and Power BI are essential. This role offers a competitive salary and a chance to work in a dynamic environment.