Senior Brand Designer

The Design Project; Greater London; On-site; GBP 80,000 - GBP 100,000; Full time

Job description

Job Title: Senior Brand Designer
Company: Pion
Location: London, England, United Kingdom
Job Type: FULL_TIME
Category: Creative & Media / Marketing / Art & Design / Technology
Date Posted: February 08, 2026
Experience Level: 5-10 Years
Remote Status: Fully Remote (Remote OK)

• This role is crucial for driving brand consistency and creative execution across multiple channels, focusing on B2B and B2C marketing initiatives.
• The Senior Brand Designer will be integral to the Growth Studio, conceptualizing and executing large-scale campaigns, experiential activations, and digital assets.
• This position requires a hands-on approach to design, managing projects from ideation through to final delivery, while also supporting smaller, day-to-day design needs across other studios.
• The role emphasizes strong collaboration with marketing, sales, and client-facing teams, requiring excellent communication and presentation skills to articulate design concepts and win new business.

📝 Enhancement Note: The "Senior Brand Designer" title, combined with responsibilities like leading client calls, concepting for major brand activations (e.g., Freshers week), and creating sales pitch decks, indicates a role with significant strategic input and client-facing responsibilities, moving beyond purely execution-based design. The focus on B2B and B2C marketing assets, alongside experiential and CRM elements, suggests a need for versatility in design application.

📈 Primary Responsibilities

• Lead and execute creative projects within the Growth Studio, encompassing experiential campaigns, large-scale campaign creative, artwork rollout, CRM emails, and social media assets.
• Collaborate closely with the marketing department to develop compelling collateral for significant annual campaigns and brand activations.
• Utilize After Effects for the creation of paid social media advertisements and event-related videos, ensuring high-impact visual storytelling.
• Take ownership of experiential activation projects, including leading client calls to define project requirements, present design options, and manage feedback.
• Develop and present compelling deck presentations of potential design solutions to internal teams and external clients, facilitating constructive feedback and discussion.
• Create high-quality print and digital artwork, ensuring brand consistency and adherence to design best practices across all mediums.
• Conceptualize and design for major brand activations, such as Freshers week initiatives for well-known brands, including van wraps, stall designs, merchandise, micro-sites, and innovative digitization of experiences.
• Design and produce pack/deck materials and pitch presentations to empower Sales teams in effectively communicating value propositions and securing new business or retaining existing clients.

📝 Enhancement Note: The explicit mention of leading client calls for experiential activations and creating "Pack/Deck and pitch creation to enable our Sales teams" highlights a significant strategic and client-facing component to this role, often seen in more senior or integrated GTM (Go-To-Market) design positions. This goes beyond typical brand design execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of design principles and application is paramount. Relevant certifications in design software or marketing principles can be advantageous.
Experience: 5-10 years of professional experience in brand design, with a proven track record of leading creative projects from concept to completion, preferably within tech, e-commerce, or agency environments. Experience managing multiple projects and stakeholders simultaneously is essential.

Required Skills:

• Expert proficiency in Adobe Creative Cloud Applications: InDesign, Photoshop, and Illustrator are mandatory.
• Strong Figma experience for collaborative design workflows and prototyping.
• Demonstrated ability to lead design projects from ideation through to final delivery.
• Comprehensive knowledge of print production processes and artwork requirements for diverse outputs.
• Proven experience in creating marketing and sales assets for technology or e-commerce sectors.
• Skill in managing multiple projects concurrently and effectively handling both internal and external stakeholders.
• A strong understanding of brand guardianship and the ability to act as a brand guardian.
• Creative and self-built/designed online portfolio showcasing a diverse range of design work.

Preferred Skills:

• Good-to-strong experience with Adobe After Effects for motion graphics and video content creation.
• Familiarity and practical experience with AI design techniques and tools such as Firefly, MidJourney, Leonardo, or DALL-E.
• Experience in designing for B2B and B2C campaigns, CRM, social media, and experiential activations.

📝 Enhancement Note: The requirement for "Expert knowledge of Creative Cloud Applications (InDesign, Photoshop, Illustrator (need to know all 3))" and "Strong Figma experience" are core technical prerequisites. The emphasis on leading projects from ideation to completion and managing multiple stakeholders points to a need for strong project management and communication skills, typical of senior roles. The inclusion of AI design tools indicates a forward-thinking approach to design technology.

• A comprehensive online portfolio that is creatively curated and self-designed, showcasing a breadth of design capabilities.
• Detailed case studies demonstrating the end-to-end process of leading design projects, from initial concept development through to final execution and impact.
• Visual examples of print and digital artwork, highlighting technical proficiency and creative problem-solving.
• Demonstrations of B2B and B2C marketing and sales asset creation, including pitch decks and campaign collateral.
• Evidence of experience with experiential activations, CRM assets, and social media content, illustrating versatility in application.

Process Documentation:

• Showcase a clear understanding of design workflows, including concept generation, client feedback integration, and production processes for both print and digital mediums.
• Illustrate experience in managing project timelines, stakeholder communication, and design revisions effectively.
• Demonstrate the ability to translate client briefs and business objectives into compelling visual strategies and designs.

📝 Enhancement Note: The emphasis on a "creative and self-built / designed online portfolio" is critical. For a senior role, this portfolio should not just showcase finished pieces but also the design process, problem-solving, and impact, especially for client-facing projects and sales enablement materials.

Salary Range: Given the Senior Brand Designer title, 5-10 years of experience, and the London location (even for remote work), a competitive salary is expected. Based on industry benchmarks for similar roles in the UK, a range of £50,000 - £75,000 per annum is a reasonable estimate. This will vary based on the candidate's specific experience and portfolio strength.

• 30 days annual leave, plus bank holidays.
• Monthly wellness allowance.
• Access to mental health first aiders.
• Health cash plan.
• Incredible partnership discounts with major brands (Google, Apple, GymShark, Domino's, Uber, etc.).
• £200 work from home setup allowance to enhance the home working environment.

Working Hours: Flexible working hours, with the ability to start between 8:00 AM and 10:00 AM and finish between 4:30 PM and 6:30 PM. This accommodates a standard 40-hour work week with flexibility for personal needs.

📝 Enhancement Note: The salary estimate is based on current market data for Senior Brand Designer roles in London, UK, considering the remote work aspect which can sometimes influence ranges. The benefits package is detailed and attractive, with a strong emphasis on employee well-being and lifestyle perks, reflecting a modern, employee-centric company culture.

Industry: Technology, specifically focusing on connecting retailers with the youth market through innovative solutions. This implies a fast-paced, data-driven, and forward-thinking environment.Company Size: While not explicitly stated, the mention of "award-winning technology," "biggest retailers on the planet," and a "Growth Studio" suggests a company that has achieved significant scale and is in a growth phase, likely employing several hundred to over a thousand individuals.Founded: The founding date is not provided, but the company's focus on innovation and its current market position imply it is an established yet agile player in the tech sector.

Team Structure:

• The Senior Brand Designer will be a key member of the "Growth Studio," which likely comprises marketing, design, and campaign specialists focused on client acquisition and retention initiatives.
• This role will also collaborate cross-functionally with other studios (implying specialized teams like product, engineering, etc.) and departments like marketing and sales.
• The reporting structure likely places the Senior Brand Designer under a Creative Director, Head of Design, or Marketing Lead, with direct interaction with project managers and account managers.

Methodology:

• Pion emphasizes innovation and creating empowering workplaces, suggesting a culture that values bold ideas, diverse perspectives, and continuous learning.
• The "SHARP values" are central to their culture, indicating a structured approach to company principles and employee behavior.
• Data-driven decision-making is implied by their focus on ROI for clients and connecting with specific market segments.

📝 Enhancement Note: The description highlights a company culture focused on innovation, employee empowerment, and diversity. The "SHARP values" are a key indicator of their cultural framework. The "Growth Studio" concept suggests a specialized team structure aimed at driving business outcomes.

Operations Career Level: This is a Senior-level individual contributor role within the creative function. It demands not only strong design execution but also the ability to lead projects, manage client relationships, and contribute to strategic brand initiatives. The role sits at the intersection of creative execution and Go-To-Market strategy support.Reporting Structure: The Senior Brand Designer will report to a creative lead within the Growth Studio, likely a Creative Director or Head of Design. They will work closely with marketing managers, sales teams, and potentially product managers on cross-functional projects.Operations Impact: While not a traditional "operations" role, this position significantly impacts the company's Go-To-Market (GTM) strategy by creating compelling visual assets that drive brand perception, support sales efforts, and engage target audiences. Effective brand design directly contributes to lead generation, customer acquisition, and client retention, thereby influencing revenue.

• Skill Specialization: Opportunity to deepen expertise in specific design areas like experiential design, motion graphics (After Effects), or AI-driven design techniques.
• Leadership Development: Potential to mentor junior designers, lead design initiatives within the Growth Studio, and take on more strategic client management roles.
• Cross-Functional Exposure: Opportunity to work on a diverse range of projects across different studios and business units, gaining broader business acumen.
• Career Progression: Potential advancement to Lead Brand Designer, Creative Director, or specialized roles within marketing or product design.

📝 Enhancement Note: This role, while titled "Brand Designer," has elements of a GTM support function due to its involvement in sales enablement (pitch decks) and campaign strategy. The "Growth Studio" context suggests a focus on business impact. Growth opportunities are framed around both creative specialization and leadership within a growing company.

Office Type: Pion operates on a "remote-first" model, meaning employees are not obligated to work from an office. They can choose the environment where they believe they excel best, emphasizing flexibility and autonomy.Office Location(s): While the role is remote, it is based in London, England, United Kingdom, and the company likely has a physical presence there. Specific office details are not provided, but the remote-first approach means this is not a requirement for daily attendance.

Workspace Context:

• The remote-first environment encourages employees to optimize their personal workspace for productivity and well-being, supported by a £200 work-from-home setup allowance.
• Collaboration is facilitated through digital tools and scheduled virtual meetings, fostering a connected team despite geographical distribution.
• The flexible working hours allow for better work-life integration, enabling designers to manage their schedules effectively around core collaboration times.

Work Schedule: Flexible working hours, with core availability expected between 8:00 AM - 10:00 AM start times and 4:30 PM - 6:30 PM end times. This allows for a standard 40-hour work week while accommodating individual preferences and time zone needs within the UK.

📝 Enhancement Note: The "remote-first" policy with flexible hours is a significant aspect of the work environment, requiring self-discipline and strong communication skills from team members. The allowance for home setup and wellness benefits underscore a commitment to employee well-being in a distributed work model.

Interview Process:

• Initial Screening: Review of CV and online portfolio to assess skills, experience, and alignment with role requirements. Candidates are encouraged to apply even if they don't meet every listed criterion.
• Portfolio Presentation & Technical Interview: Candidates will likely present their portfolio, discussing key projects, design process, problem-solving approaches, and stakeholder management. This stage often includes technical assessments related to design software proficiency (e.g., Creative Cloud, Figma).
• Growth Studio/Team Interview: Discussion focused on collaboration, understanding of B2B/B2C marketing, experiential design, and how their skills can contribute to the Growth Studio's objectives.
• Hiring Manager/Leadership Interview: Final discussion to assess cultural fit, strategic thinking, leadership potential, and alignment with Pion's SHARP values.
• Showcase Process: Go beyond finished visuals; explain your thought process, challenges faced, and how you arrived at design solutions.
• Highlight Impact: Quantify results where possible (e.g., how a campaign design contributed to engagement or sales). For pitch decks, emphasize how your designs enabled sales success.
• Tailor to Pion: Emphasize projects relevant to B2B/B2C marketing, tech/e-commerce, experiential activations, and CRM/social assets.
• Demonstrate Versatility: Include examples of both print and digital work, as well as motion graphics if After Effects experience is present.
• Brand Guardianship: Showcase examples where you've maintained brand consistency across diverse applications.
• Be prepared for a design challenge that may involve creating assets for a hypothetical campaign or improving existing collateral, testing your conceptualization and execution skills under time constraints.
• Practice articulating your design decisions clearly and concisely, focusing on how your work aligns with business objectives and target audience needs.
• Research Pion's current branding, marketing campaigns, and client work to demonstrate a genuine interest and understanding of their business.

📝 Enhancement Note: The emphasis on applying even if not meeting all criteria is a strong signal of inclusive hiring practices. The portfolio review will likely be a critical component, focusing on process, impact, and strategic application of design skills, especially for GTM support elements.

Primary Tools:

• Adobe Creative Cloud: Expert proficiency required in InDesign, Photoshop, and Illustrator for all core design tasks.
• Figma: Strong experience needed for collaborative design, prototyping, and UI/UX elements.
• Adobe After Effects: Desirable but valuable for creating dynamic content for paid social and event videos.

Analytics & Reporting: While not directly responsible for analytics, understanding how design impacts metrics (e.g., engagement rates for social media, conversion rates for CRM emails) is beneficial. Familiarity with tools that visualize such data (e.g., Tableau, Google Analytics) would be a plus for understanding campaign performance.

CRM & Automation: Experience or familiarity with designing assets for CRM platforms and email marketing automation tools (e.g., HubSpot, Mailchimp) is expected, given the mention of CRM emails.

AI Design Tools: Familiarity with AI design techniques and tools (e.g., Firefly, MidJourney, Leonardo, DALL-E) is a plus, indicating a forward-thinking approach to design workflow enhancement.

📝 Enhancement Note: The specified tools (Creative Cloud, Figma, After Effects) are standard for a Senior Brand Designer. The mention of AI design tools and CRM assets indicates a need for contemporary design skills and an understanding of integrated marketing channels.

Operations Values:

• Innovation: A commitment to "big ideas and bold thinkers" and constant innovation in technology solutions.
• Empowerment: Creating a workplace where everyone can grow, learn, and thrive, starting with empowered people.
• Diversity & Inclusion: Actively seeking diverse perspectives and fostering a culture where everyone belongs, as evidenced by the application encouragement.
• Client Focus: Driving ROI for clients and creating solutions that satisfy consumers.
• Collaboration: Encouraging cross-studio and cross-functional teamwork to achieve shared goals.
• Remote-First Collaboration: Utilizing digital tools and scheduled meetings to maintain connectivity and productivity across distributed teams.
• Cross-Functional Integration: Working closely with marketing, sales, and other studios to ensure cohesive brand messaging and campaign execution.
• Feedback-Driven: Encouraging open discussion and feedback exchange, particularly during client presentations and project reviews.
• Proactive Communication: Essential for a remote environment to ensure alignment and transparency on project progress and challenges.

📝 Enhancement Note: The "SHARP values" are central to understanding Pion's culture. The emphasis on empowerment, diversity, and innovation suggests a dynamic and supportive work environment, which is crucial for fostering creativity and collaboration, especially in a remote setting.

• Balancing B2B & B2C Design: Adapting design strategies and aesthetics for distinct B2B (sales enablement, corporate branding) and B2C (youth market, experiential) audiences.
• Remote Collaboration Efficiency: Maintaining strong creative output and seamless collaboration with team members and clients across different locations and time zones.
• Rapid Iteration & High Volume: Managing a high volume of diverse creative requests, from large-scale campaigns to smaller daily tasks, within tight deadlines.
• Integrating New Technologies: Staying ahead of the curve with emerging design tools, including AI, and effectively integrating them into workflows.
• Advanced Tool Training: Opportunities to deepen skills in After Effects, AI design tools, or other emerging creative technologies.
• Strategic Design Thinking: Developing expertise in applying design principles to business objectives, GTM strategies, and client acquisition.
• Client Management Skills: Enhancing capabilities in leading client calls, presenting strategic design concepts, and managing client feedback.
• Mentorship: Potential to mentor junior designers and grow into leadership roles within the creative team.

📝 Enhancement Note: The challenges highlight the need for adaptability, strong project management, and a proactive approach to learning. The growth opportunities are framed around both technical skill enhancement and strategic career development within a growing company.

Strategy Questions:

• "Describe a time you led a major brand activation from concept to completion. What were the key challenges, and how did you overcome them?" (Focus on process, client management, and problem-solving).
• "How would you approach designing a pitch deck for a new client in the tech/e-commerce space, considering both B2B and B2C elements?" (Demonstrate strategic thinking, audience awareness, and sales enablement understanding).
• "Walk us through a project in your portfolio where you had to manage conflicting feedback from multiple stakeholders. What was your approach to resolution?" (Highlight communication, negotiation, and brand guardianship).

Company & Culture Questions:

• "What do you know about Pion's SHARP values, and how do you see them reflected in your design philosophy?" (Research values and connect them to your work ethic).
• "How do you approach collaboration in a remote-first environment, and what strategies do you use to maintain strong team connections?" (Showcase communication and team-building skills).
• "How do you stay updated with the latest design trends and technologies, particularly in areas like AI design?" (Demonstrate a commitment to continuous learning and innovation).
• Narrative Arc: Structure your presentation around key projects, telling a story about the problem, your solution, the process, and the outcome/impact.
• Focus on Process: For each project, detail your research, ideation, iterations, and how you navigated challenges.
• Quantify Impact: Where possible, use metrics to demonstrate the success of your designs (e.g., engagement rates, conversion improvements, client acquisition success).
• Client-Centric Examples: Highlight projects where you effectively managed client relationships and translated their needs into successful designs.
• Conciseness: Be mindful of time; focus on the most relevant and impactful projects for this role.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills, but also strategic thinking, client interaction capabilities, and an understanding of how design contributes to business growth and sales enablement, aligning with the "Growth Studio" context.

To apply for this Senior Brand Designer position:

• Submit your application through the provided Workable link, ensuring your CV and portfolio are up-to-date and easily accessible.
• Portfolio Customization: Tailor your portfolio to highlight specific projects demonstrating expertise in B2B/B2C marketing assets, experiential activations, CRM/social media content, and pitch deck design. Emphasize your process and the impact of your work.
• Resume Optimization: Ensure your resume clearly outlines your years of experience, proficiency with required software (Creative Cloud, Figma, After Effects), and any experience with AI design tools. Quantify achievements where possible.
• Interview Preparation: Practice presenting your portfolio, focusing on storytelling, process explanation, and the business impact of your design decisions. Prepare to discuss how you embody Pion's SHARP values and your approach to remote collaboration.
• Company Research: Thoroughly research Pion, their products, their target market, and recent campaigns to demonstrate genuine interest and to inform your interview responses. Understand how your design skills can directly contribute to their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Application Requirements

Candidates should have expert knowledge of Creative Cloud Applications and strong experience with After Effects and Figma. They must also effectively manage multiple projects and have a creative online portfolio.

Competitive Salary, 30 Days Annual Leave, Wellness Allowance, Gym Memberships, Health Cash Plan, Access to Mental Health First Aiders, Incredible Part...