Visual Designer

The Design Project; Greater London; Hybrid; GBP 35,000 - GBP 50,000; Full time

Job summary

A fast-growing startup in London is seeking a Visual Designer to elevate the company's visual presence. The role involves crafting impactful designs for web and marketing while collaborating with cross-functional teams. Candidates should have 2-3 years of experience, proficiency in Figma, and a strong portfolio showcasing design principles. This position offers a hybrid work model and a competitive salary range of £35,000 - £50,000 annually, alongside generous employee benefits.

Benefits

Stock Options

Paid Time Off

Wellness Allowance

Learning and Development Budget

Private Healthcare

Income Protection Insurance

Qualifications

• 2-3 years of professional visual design experience required.
• Strong portfolio demonstrating visual design skills essential.
• Experience in creating marketing assets and design systems preferred.

Responsibilities

• Craft visual designs for web, product interfaces, and marketing materials.
• Develop and maintain a cohesive brand identity and design system.
• Collaborate with cross-functional teams to deliver effective design solutions.

Skills

Visual design principles

Figma proficiency

Brand identity development

Communication skills

Time management

Education

Degree in Graphic Design or related field

Tools

Figma

Adobe Creative Suite

Job description

Job Title: Visual DesignerCompany: RavioLocation: London, England, United KingdomJob Type: Full-TimeCategory: Creative & Media / Art & DesignDate Posted: 2026-01-21Experience Level: 2-5 Years Professional ExperienceRemote Status: Hybrid

• Drive the visual identity and brand perception of a B2B SaaS company focused on fair compensation through exceptional visual design across digital and print mediums.
• Evolve and maintain a cohesive brand identity and design system to ensure consistency and scalability across all customer touchpoints.
• Develop compelling visual assets for marketing campaigns, social media, sales enablement, and product launches to support company growth objectives.
• Collaborate closely with Product, Marketing, and Engineering teams to translate business needs into creative and effective design solutions.
• Contribute to a design-centric culture by pushing creative boundaries and exploring new visual styles, motion, and interactive elements to differentiate the brand in a competitive market.

📝 Enhancement Note: This role is positioned as a Visual Designer, indicating a focus on the aesthetic and communicative aspects of design across various platforms, rather than solely UI/UX product design. The emphasis on "brand identity," "marketing campaigns," and "sales materials" suggests a significant portion of the role will be dedicated to external-facing creative content.

📈 Primary Responsibilities

• Crafting high-impact visual designs for web, product interfaces, and marketing collateral to reinforce Ravio's brand and drive user engagement.
• Spearheading the evolution of Ravio's visual language, design system, and overall creative direction to align with company scaling and market positioning.
• Designing persuasive visual assets for a range of growth-focused initiatives, including marketing campaigns, social media content, sales presentations, and product launch materials.
• Building, documenting, and maintaining Ravio's brand design system, developing reusable components, templates, and style guides to ensure brand consistency and operational efficiency across all departments.
• Partnering effectively with cross-functional teams, including product designers, product managers, marketers, and engineers, to deeply understand requirements and deliver design solutions that balance aesthetic appeal with strategic business objectives.
• Actively exploring and proposing innovative visual styles, incorporating motion graphics, and developing interactive design elements that enhance Ravio's market presence and brand distinctiveness.
• Developing and scaling automated marketing asset systems, including templates, components, and efficient workflows, to facilitate rapid and consistent content production across diverse communication channels.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and tactical execution of creative assets. The emphasis on "scaling automated marketing asset systems" suggests a need for efficiency and a forward-thinking approach to content creation, which is crucial for a growing SaaS company.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of design principles is paramount. A degree in Graphic Design, Visual Communication, or a related field would be beneficial.

Experience: 2-3 years of professional visual design experience, with a proven track record of creating impactful visual assets for category-leading companies, either in-house or within an agency setting.

Required Skills:

• Demonstrated expertise in visual design principles, including typography, color theory, composition, and visual hierarchy, with a keen eye for polished and professional aesthetics.
• High proficiency in Figma for creating a wide range of visual assets, from pixel-perfect interfaces to custom illustrations.
• Versatility in designing across multiple mediums, including landing pages, social media graphics, illustrations, and icons.
• Strong understanding of brand identity development and evolution, with the ability to shape and maintain a consistent visual language.
• Experience in designing compelling assets for marketing campaigns, social media, sales materials, and presentations.
• Ability to contribute to and maintain a brand design system, creating reusable components and guidelines.
• Excellent communication skills, with the ability to articulate design decisions confidently and present work effectively to diverse audiences, including non-designers.
• A collaborative mindset, with a proactive approach to seeking and incorporating feedback, and a strong belief in design as a team sport.
• Self-directed and highly organized, with exceptional time management skills to effectively juggle multiple projects and meet deadlines consistently.
• Experience in building and scaling automated marketing asset systems, including templates, components, and workflows.

Preferred Skills:

• Experience with or a strong interest in motion design, animation, or video production.
• Knowledge of data visualization principles and best practices.
• Familiarity with HTML/CSS and an understanding of how designs are implemented in web development.
• Background or interest in HR tech, compensation management, or other B2B SaaS domains.

📝 Enhancement Note: The requirement for 2-3 years of experience, coupled with the emphasis on Figma proficiency and a strong portfolio, suggests this is an excellent opportunity for a designer who has honed their foundational skills and is ready to take on more responsibility in shaping a brand's visual narrative. The "bonus points" indicate areas where candidates can further differentiate themselves.

• A comprehensive portfolio showcasing a range of visual design projects, demonstrating strong craft across digital platforms, brand identity, and marketing collateral.
• Evidence of successful brand evolution or the creation and maintenance of a design system.
• Case studies illustrating the impact of visual design on user engagement, brand perception, or business objectives.
• Examples of assets designed for marketing campaigns, social media, sales enablement, and product launches.
• Demonstrations of proficiency in Figma, including complex layouts, custom illustrations, and component-based design.

Process Documentation:

• While not explicitly a documentation role, the ability to document design system components, templates, and workflows is crucial for scalability and team collaboration.
• Candidates should be prepared to discuss their process for developing and maintaining design systems, ensuring consistency and efficiency.
• The portfolio should implicitly reflect a structured approach to design problem-solving and execution.

📝 Enhancement Note: For this role, the portfolio is paramount. It needs to clearly articulate the candidate's visual design capabilities, brand-building experience, and ability to create impactful marketing assets. Demonstrating an understanding of design systems and scalable asset creation will be key.

Salary Range: £35,000 - £50,000 per year. This range is competitive for a Visual Designer role with 2-3 years of experience in London, reflecting the cost of living and the specialized skills required.

• Company ownership (meaningful equity stake)
• 37 days paid time off (25 holiday + 4 wellness + 8 public holidays)
• Up to 6% pension matching scheme
• £60 monthly wellness allowance
• £500 annual Learning and Development budget
• Private healthcare cover with AXA
• Personal travel insurance
• Income protection insurance
• 16 weeks fully paid birthing parent leave, followed by 4 weeks at 50% pay & 8 weeks for non-birthing parent

Working Hours: 40 hours per week (standard full-time). The "#LI-Hybrid" tag indicates a hybrid work arrangement, suggesting a balance between in-office collaboration and remote flexibility.

📝 Enhancement Note: The salary range is clearly defined and falls within typical market rates for a mid-level Visual Designer in London. The benefits package is extensive, emphasizing employee well-being, professional development, and financial security, which are strong draws for attracting and retaining talent. The parental leave policy is particularly generous.

Industry: B2B SaaS, specifically HR Tech focusing on compensation and pay equity. Ravio aims to bring transparency and fairness to compensation decisions.Company Size: Ravio is a fast-growing startup. While not explicitly stated, the mention of a "high ratio of designers to engineers and product managers" and "senior talent" suggests a team size that is substantial enough to support specialized roles but still retains the agility of a startup.Founded: Ravio was founded with a mission to revolutionize compensation practices. The company's focus on "fair pay" and "transparency" is central to its ethos.

Team Structure:

• The Design team is well-resourced, with a stated high ratio of designers to engineers and product managers, indicating design's importance.
• This Visual Designer will work closely with Product Designers, Product Managers, Marketers, and Engineers.
• There's an opportunity to learn from and collaborate with "highly experienced designers" and "senior talent."

Methodology:

• Data-driven decision-making is implied by the company's mission to make "compensation data transparent, accessible, and actionable."
• Design is positioned as "central to everything we build," suggesting a collaborative and integrated approach to product and brand development.
• Emphasis on "craft," "excellence," and "impactful projects" points to a culture that values quality and results.

📝 Enhancement Note: Ravio positions itself as a mission-driven company that prioritizes design and employee well-being. The culture appears to be collaborative, growth-oriented, and focused on making a tangible impact in the HR Tech space.

Operations Career Level: This role is for a mid-level Visual Designer, suitable for someone with 2-3 years of professional experience. It offers significant opportunities for skill development and portfolio building in a design-forward environment.

Reporting Structure: The Visual Designer will report into a design leadership structure, likely a Head of Design or Design Manager, and will collaborate closely with Product Managers and Marketing leads. The emphasis on learning from "highly experienced designers" suggests mentorship is a key component.

Operations Impact: The Visual Designer's work will directly influence how companies perceive Ravio and its brand, impacting marketing campaign effectiveness, sales enablement, and overall brand recognition. This role contributes to the company's growth by ensuring a strong and consistent visual presence.

• Skill Advancement: Rapid development of skills across diverse design disciplines (brand, marketing, social, potentially motion/animation) due to the breadth of projects.
• Portfolio Expansion: Building a robust portfolio with high-impact projects that can open doors for future career opportunities.
• Design System Expertise: Gaining hands-on experience in building and scaling design systems, a highly valued skill in the industry.
• Industry Exposure: Deepening understanding of the HR Tech and compensation space, potentially leading to specialization.
• Creative Ownership: Opportunity to influence and shape the visual identity of a growing company.

📝 Enhancement Note: This role is framed as a significant growth opportunity for an early-to-mid career designer. The emphasis on "full-stack design experience" and learning from senior talent is a strong indicator of the company's investment in employee development.

Office Type: Ravio operates a hybrid model, indicating a mix of in-office collaboration and remote work flexibility. The London office likely serves as a hub for team interaction, brainstorming, and focused work.

Office Location(s): London, England, United Kingdom. This is a major global city offering excellent connectivity and a vibrant professional ecosystem.

Workspace Context:

• The London office is expected to foster a collaborative environment where designers, product managers, and marketers can easily interact.
• Access to modern design tools and technology, with Figma being a primary requirement.
• Opportunities for regular interaction with experienced designers, facilitating knowledge sharing and mentorship.
• The culture values "craft" and "design excellence," suggesting a workspace that supports high-quality creative output.

Work Schedule: Standard full-time working hours (approx. 40 hours/week) with a hybrid arrangement, allowing for flexibility in managing personal and professional commitments.

📝 Enhancement Note: The hybrid model in London suggests a contemporary work environment that balances the benefits of in-person collaboration with the flexibility sought by many creative professionals.

Interview Process:

• Initial Screening: Likely a review of your CV and portfolio to assess foundational skills and experience.
• Portfolio Presentation: A key stage where you'll present your work, discuss your design process, and articulate your creative decisions. Be prepared to walk through specific projects that align with Ravio's needs (brand, marketing, design systems).
• Skills-Based Exercises: Potentially a design challenge or a take-home assignment to evaluate your problem-solving abilities and execution within a given timeframe.
• Cross-Functional Interviews: Meetings with potential collaborators from Product, Marketing, and Engineering to assess communication, collaboration style, and cultural fit.
• Final Interview: Likely with design leadership or a co-founder to discuss strategic vision and long-term fit.
• Curate Strategically: Select 3-5 projects that best showcase your visual design skills, brand-building experience, and ability to create marketing assets. Prioritize projects that demonstrate impact and problem-solving.
• Highlight Process: For each project, clearly articulate the problem, your approach, the tools used (especially Figma), your role, and the outcomes. Use visuals to support your narrative.
• Showcase Brand & Marketing: Include examples of brand identity work, campaign assets, social media graphics, and sales collateral.
• Demonstrate Design System Understanding: If you have experience with design systems, highlight your contributions to their creation, maintenance, or application.
• Quantify Impact: Where possible, use data or qualitative feedback to demonstrate the effectiveness of your designs (e.g., increased engagement, improved brand perception).
• Tailor to Ravio: Emphasize projects that align with Ravio's mission, industry (B2B SaaS, HR Tech), and visual aesthetic.
• If a design challenge is given, thoroughly understand the brief and the target audience (HR leaders, compensation professionals).
• Focus on creating a visually compelling and on-brand solution that addresses the core problem.
• Be prepared to justify your design choices and explain how they align with business goals.
• Practice articulating your thought process concisely and clearly under time pressure.

📝 Enhancement Note: The interview process will heavily rely on portfolio assessment. Candidates should prepare to not only show their work but also to explain the strategic thinking and process behind it, demonstrating how their skills align with Ravio's growth objectives.

Primary Tools:

• Figma: Essential for all visual design tasks, including interface design, illustration, icon creation, and design system components. Proficiency is a core requirement.
• Adobe Creative Suite (Illustrator, Photoshop): Likely used for advanced image editing, illustration, and potentially video editing.

Analytics & Reporting:

• While not a primary focus for this role, understanding how design impacts user engagement and campaign performance might involve familiarity with analytics tools (e.g., Google Analytics, Mixpanel) to interpret data on website traffic, conversion rates, and user behavior.

CRM & Automation:

• Marketing Automation Platforms: Familiarity with how visual assets are deployed through platforms like HubSpot, Mailchimp, etc., may be beneficial for campaign design.
• Content Management Systems (CMS): Understanding how visual assets are integrated into website platforms (e.g., WordPress, Webflow) could be advantageous.

📝 Enhancement Note: Figma is the cornerstone of this role's toolset. While other design and marketing tools may be used, deep proficiency in Figma is non-negotiable. Understanding how visual assets integrate into broader marketing and web platforms is a plus.

Operations Values:

• Design Excellence & Craft: A deep appreciation for high-quality design, attention to detail, and aesthetic appeal in all outputs.
• Impact & Purpose: A commitment to creating designs that not only look good but also serve a clear business purpose and contribute to Ravio's mission of fair pay.
• Collaboration & Teamwork: An environment where design is seen as a team sport, with open communication, feedback exchange, and cross-functional partnership.
• Growth & Learning: A culture that encourages continuous learning, skill development, and exploration of new creative approaches.
• Transparency & Equity: Reflecting the company's core mission, these values likely extend to internal operations and team dynamics.
• Cross-functional Integration: Close working relationships with Product, Marketing, and Engineering teams are expected, requiring clear communication and a shared understanding of goals.
• Feedback-Driven: An open and constructive feedback culture is essential for iterating and improving designs.
• Shared Ownership: While individual creativity is valued, there's an emphasis on collective success and contributing to the overall brand vision.

📝 Enhancement Note: The company values are strongly tied to its mission and its emphasis on design. Candidates should be prepared to demonstrate how they embody these values in their work and interactions.

• Balancing Brand Consistency with Scalability: Ensuring a cohesive visual identity across a rapidly growing company with diverse marketing and product needs.
• Translating Complex Concepts Visually: Effectively communicating the intricacies of compensation data and fairness to a B2B audience of HR leaders.
• Keeping Pace with Evolving Visual Trends: Staying ahead of design trends while maintaining a timeless and professional brand aesthetic.
• Managing Multiple Stakeholder Needs: Effectively navigating and prioritizing requests from various departments (Product, Marketing, Sales).
• Broad Design Experience: Gaining comprehensive experience across brand identity, marketing collateral, social media, and potentially UI elements, offering "full-stack design experience."
• Mentorship from Senior Designers: Opportunity to learn best practices, advanced techniques, and strategic thinking from experienced professionals.
• Contribution to Design Systems: Developing expertise in building and scaling design systems, a highly sought-after skill.
• Understanding B2B SaaS & HR Tech: Gaining domain knowledge in a growing and impactful sector.
• Creative Freedom: The chance to significantly influence and shape the visual identity of a fast-growing company.

📝 Enhancement Note: This role presents a dynamic challenge for a designer eager to expand their skillset and impact. The growth opportunities are directly linked to the company's growth and its commitment to design.

Strategy Questions:

• "How would you approach evolving Ravio's visual identity as the company scales?" (Assesses strategic thinking and brand longevity)
• "Describe a time you had to balance creative vision with business objectives. How did you ensure both were met?" (Evaluates problem-solving and stakeholder management)
• "Walk us through a project where you built or contributed to a design system. What were the key components and challenges?" (Tests design system knowledge and execution)
• "How do you stay updated on design trends, and how do you decide which trends are appropriate for a brand like Ravio?" (Gauges industry awareness and strategic application of trends)

Company & Culture Questions:

• "What excites you about Ravio's mission to make compensation fair and transparent?" (Assesses alignment with company values and purpose)
• "How do you approach collaboration with non-designers, such as engineers or marketers?" (Evaluates communication and teamwork skills)
• "Describe your ideal design team environment." (Helps gauge cultural fit)
• "Based on what you've seen of Ravio's current branding, what are your initial thoughts or areas for potential enhancement?" (Shows initiative and critical thinking)
• Structure Your Narrative: For each project, clearly outline the problem, your role, your process (especially Figma usage), the solution, and the results/impact.
• Focus on Visuals: Use high-quality mockups and clear visual examples. Minimize text on slides and let your designs speak.
• Highlight Key Skills: Explicitly point out how your work demonstrates proficiency in typography, color, composition, brand identity, marketing asset creation, and design systems.
• Be Ready for Deep Dives: Anticipate questions about specific design choices, tool usage, and challenges overcome.
• Showcase Versatility: Ensure your presented work covers the breadth of responsibilities mentioned in the job description.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skill, but also strategic thinking, collaborative ability, and a genuine interest in Ravio's mission and the HR Tech space.

To apply for this Visual Designer position:

• Submit your application through the provided link on jobs.ashbyhq.com.
• Portfolio Customization: Ensure your portfolio prominently features projects related to brand identity, marketing campaigns, social media graphics, and any design system work. Tailor your presentation to highlight your strengths in these areas.
• Resume Optimization: Update your resume to clearly articulate your 2-3 years of professional visual design experience, proficiency in Figma, and any experience with B2B SaaS or HR Tech. Use keywords from the job description.
• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process, strategic rationale, and the impact of your work. Prepare answers to common interview questions related to design principles, collaboration, and brand building.
• Company Research: Thoroughly research Ravio's mission, values, current branding, and target audience (HR leaders). Understand their product and market positioning to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Application Requirements

Candidates should have 2-3 years of professional visual design experience and a strong portfolio showcasing their skills. Proficiency in Figma and a solid foundation in design fundamentals are essential.

Health Insurance, Stock Options, Pension Matching, Paid Time Off, Wellness Allowance, Learning and Development Budget, Private Healthcare, Income Prot...