Lead Brand Designer

The Design Project; Greater London; On-site; GBP 60,000 - GBP 90,000; Full time

Job summary

A leading digital insurance platform is seeking a Lead Brand Designer to spearhead brand identity and storytelling initiatives in London. This role requires crafting engaging brand materials and ensuring adherence to brand guidelines across multiple channels. The ideal candidate will have at least 5 years of experience in brand design, expertise in Adobe Creative Suite, and a strong background in collaborative environments. This position offers a competitive salary range of £60,000 to £90,000, with excellent benefits including flexible working arrangements and professional development resources.

Benefits

Comprehensive Health Coverage

Generous Paid Time Off

Professional Development Budget

Flexible Working Arrangements

Employee Stock Options

Wellness Programs

Qualifications

• 5+ years of progressive experience in brand design or related field.
• Exceptional ability to define and visually represent a brand's core identity.
• Proven ability to work effectively with multiple teams.

Responsibilities

• Spearhead the visual identity for brand expansion.
• Develop and maintain a cohesive brand system across platforms.
• Collaborate with cross-functional teams to deliver integrated brand experiences.

Skills

Brand Identity & Storytelling

Visual Systems Development

Cross-Functional Collaboration

Design Software Proficiency

Brand Guideline Management

Agile Design Execution

Strategic Thinking

Education

Bachelor's degree in Graphic Design, Visual Communications, Fine Arts

Tools

Adobe Creative Suite

Figma

After Effects

Premiere Pro

Job description

Job Title: Lead Brand DesignerCompany: BjakLocation: London, England, United KingdomJob Type: FULL_TIMECategory: Marketing & Design OperationsDate Posted: 2026-01-16Experience Level: 5-10 yearsRemote Status: On-site (with potential for remote flexibility, see Work Environment)

• Spearhead the visual identity and brand storytelling for Bjak's expansion into the London market and globally.
• Develop and maintain a cohesive and impactful brand system across all marketing and product touchpoints.
• Drive high-quality design execution, ensuring consistency and alignment with strategic business objectives.
• Collaborate cross-functionally with marketing, content, product, and performance teams to deliver integrated brand experiences.
• Contribute creative and strategic input to the overall brand direction under the Creative Manager.

📝 Enhancement Note: While the job title is "Lead Brand Designer," this role has significant operational components. The emphasis on "shaping the brand system," "ensuring consistency," "collaborating with teams to execute cohesive brand experiences," and "maintaining brand guidelines" points towards a need for strong process management and operational excellence in design execution, aligning it with GT and Marketing Operations functions. The role also requires strategic input, indicating a level of influence beyond pure execution.

📈 Primary Responsibilities

• Craft engaging, high-impact brand materials that articulate Bjak's visual identity with clarity and precision.
• Evolve and maintain Bjak's comprehensive brand system, ensuring strict adherence and consistency across digital platforms, marketing collateral, and product interfaces.
• Partner closely with marketing, content, product development, and performance teams to conceptualize and execute unified brand narratives and campaigns.
• Adapt and tailor brand messaging and visual aesthetics for diverse stakeholder groups, including consumers, business partners, and internal teams.
• Develop, refine, and enforce Bjak's brand guidelines, upholding rigorous standards for craft, quality, and brand integrity in all visual outputs.
• Deliver design solutions with speed and thoughtfulness, balancing long-term brand equity building with the immediate needs of business growth initiatives.
• Provide strategic creative direction and operational insights to the Creative Manager, contributing to the overarching brand strategy.
• Explore and integrate emerging design methodologies and AI tools to enhance workflow efficiency and creative output.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand leadership and operational execution, common in senior design roles within GTM functions. The emphasis on "delivering fast, thoughtful design work that supports both long-term brand growth and immediate business goals" underscores the need for efficient process management and prioritization skills, crucial for operations professionals.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles and a proven track record are paramount. A Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for this level of seniority.

Experience: 5+ years of progressive experience in brand design, graphic design, or a closely related field, with a demonstrable history of developing and managing brand identities in dynamic environments. Experience in fast-paced startup or performance marketing contexts is highly valued.

Required Skills:

• Brand Identity & Storytelling: Exceptional ability to define, articulate, and visually represent a brand's core identity and narrative.
• Visual Systems Development: Expertise in creating and managing comprehensive visual systems that ensure brand consistency across diverse applications.
• Cross-Functional Collaboration: Proven ability to work effectively with marketing, product, content, and performance teams, fostering strong working relationships and shared understanding.
• Design Software Proficiency: Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and familiarity with motion design tools like After Effects and Premiere Pro.
• Brand Guideline Management: Skill in developing, maintaining, and enforcing detailed brand guidelines to ensure consistent application.
• Agile Design Execution: Ability to manage multiple design iterations, adapt to feedback, and deliver high-quality work under tight deadlines.
• Strategic Thinking: Capacity to translate business objectives into compelling visual strategies and contribute to overarching brand direction.

Preferred Skills:

• Performance Marketing Design: Experience designing creative assets optimized for customer acquisition and conversion campaigns.
• Startup Environment Acclimation: Proven success in fast-paced, resource-constrained, and rapidly evolving startup settings.
• Motion Graphics & VFX: Basic proficiency in motion graphics, sound editing, or simple visual effects (VFX) for enhanced content creation.
• Design Systems & Template Management: Experience with creating or utilizing design templates, systems, and brand libraries for scalable design production.
• AI Tool Integration: Demonstrated interest or experience in leveraging AI tools to augment design workflows, improve efficiency, and explore new creative possibilities.

📝 Enhancement Note: The qualifications blend creative expertise with operational requirements. Skills like "Agile Design Execution," "Brand Guideline Management," and "Cross-Functional Collaboration" are critical for operationalizing design strategies effectively within a GTM framework. The emphasis on AI tools suggests a forward-thinking approach to design operations.

• Brand Identity Case Studies: Showcase at least two comprehensive case studies detailing the evolution of a brand's identity, including strategy, visual development, and execution across multiple touchpoints.
• System Consistency Examples: Demonstrate your ability to maintain brand consistency through examples of how you've applied brand guidelines across various marketing materials (digital ads, social media, web banners, email campaigns) and product interfaces.
• Cross-Functional Project Examples: Include projects where you collaborated closely with marketing, product, or content teams, highlighting your role in executing cohesive brand experiences and achieving shared goals.
• Process & Workflow Documentation: If possible, include examples of process documentation you've created or improved, such as design workflow diagrams, asset management strategies, or brand guideline implementation plans.
• Impact & Results: Quantify the impact of your design work where possible, using metrics related to brand engagement, campaign performance, or user experience improvements.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you structure your design workflow, manage feedback loops, and optimize processes for efficiency, especially when working with cross-functional teams.
• Implementation & Automation: Showcase experience in implementing design systems, templates, or utilizing tools to automate design tasks or ensure consistent application of brand elements.
• Measurement & Performance Analysis: Discuss how you measure the effectiveness of brand design and contribute to performance analysis, linking design efforts to business outcomes.

📝 Enhancement Note: For a Lead Brand Designer role with operational undertones, a portfolio that demonstrates not just creative output but also process management, system thinking, and collaboration is crucial. This section emphasizes the need to showcase how the candidate operationalizes their design expertise.

Salary Range: Based on experience level, location (London, UK), and the seniority of a "Lead" role, a competitive salary range is estimated. For a Lead Brand Designer with 5-10 years of experience in London, typical salaries can range from £60,000 to £90,000 per annum. This estimate considers the cost of living in London, industry benchmarks for design leadership roles, and the specific demands of a fast-growing tech company.

• Comprehensive Health Coverage: Including medical, dental, and vision insurance plans.
• Generous Paid Time Off: Ample vacation days, sick leave, and public holidays.
• Retirement Savings Plan: Such as a pension scheme with employer contributions.
• Professional Development Budget: For courses, conferences, and workshops to enhance design skills and stay current with industry trends, including AI.
• Flexible Working Arrangements: Potential for hybrid work models, offering a balance between in-office collaboration and remote flexibility.
• Employee Stock Options/Equity: Potential for ownership in a growing company.
• Wellness Programs: Initiatives focused on employee well-being.
• Commuter Benefits: Assistance for travel to the London office.

Working Hours: A standard full-time commitment is expected, typically around 40 hours per week. While the role is based in London, the company's global expansion and the nature of design work may offer some flexibility in daily hours, subject to team needs and project deadlines.

📝 Enhancement Note: The salary range is an estimate based on industry data for similar roles in London, UK, considering the experience level specified. Benefits are typical for a company of this size and sector, with a focus on professional growth and well-being, which are attractive to senior operations and design professionals.

Industry: Digital Insurance Platform (FinTech/InsurTech). Bjak operates within the rapidly evolving financial technology and insurance technology sectors, focusing on leveraging technology, automation, and AI to simplify access to financial protection. This context means a culture that values innovation, data-driven decision-making, and efficiency.

Company Size: Growing technology company, expanding into new international markets. The expansion into London suggests a company that is scaling, likely moving from a startup phase to a more established growth phase. This implies a dynamic environment where processes are being refined and new roles are critical.

Founded: Southeast Asia's largest digital insurance platform, now expanding into London. While the founding date isn't specified, its position as the "largest" in its region indicates a significant market presence and a history of successful growth and product development.

Team Structure:

• Design Team: The Lead Brand Designer will report directly to the Creative Manager, suggesting a structured creative department.
• Cross-Functional Collaboration: The role requires close partnership with marketing, content, product, and performance teams, indicating a matrixed or highly collaborative organizational structure.
• Growth-Oriented: As Bjak expands globally, the team structure is likely evolving to support new market entry and scaled operations, emphasizing adaptability and strategic alignment.

Methodology:

• Data-Driven Decision Making: Bjak leverages technology, automation, and AI, suggesting a strong emphasis on data analytics to inform strategy and measure impact.
• Agile & Iterative: The mention of delivering "fast, thoughtful design work" and supporting "immediate business goals" points to agile methodologies in project execution.
• Customer-Centric: The company's mission to "simplify access to financial protection" implies a focus on user experience and customer needs.
• Innovation & Technology: A core aspect of Bjak's identity is the use of technology and AI, suggesting a forward-thinking approach to problem-solving and operations.

📝 Enhancement Note: Understanding Bjak's industry and growth stage is key. For an operations-minded candidate, the "growing," "expanding," and "tech-driven" aspects are crucial. This implies a need for candidates who can build and refine processes within a dynamic environment, rather than just execute pre-defined ones.

Operations Career Level: This is a senior individual contributor role with leadership responsibilities within the design function. As a "Lead" position, it signifies a step towards potential team leadership or specialized expertise within the brand design domain. It requires not only strong design craft but also strategic thinking, process ownership, and stakeholder management—skills highly valued in operations roles.

Reporting Structure: The Lead Brand Designer will report directly to the Creative Manager. This provides a clear line of mentorship and strategic guidance, while also offering autonomy in executing brand design initiatives. Collaboration with other department heads (Marketing, Product, etc.) will be common.

Operations Impact: The design function at Bjak is positioned as central to communication, decision-making, and global scaling. The Lead Brand Designer's work directly impacts brand perception, customer acquisition (through performance marketing design), product user experience, and overall market positioning. This role has the potential to influence revenue indirectly by enhancing brand equity, driving engagement, and supporting marketing performance.

• Design Leadership Track: Potential to grow into a Design Manager or Head of Brand Design role as the company scales its creative operations globally.
• Specialization: Opportunity to deepen expertise in specific areas like motion design, brand systems thinking, or AI-driven design workflows.
• Cross-Functional Mobility: Experience gained in collaborating across departments can open doors to roles in marketing strategy, product marketing, or GTM operations.
• Continuous Learning: Access to professional development resources will support skill enhancement in emerging design technologies and operational best practices.

📝 Enhancement Note: This role is an excellent pathway for a designer who wants to influence operational strategy and process within a creative domain. The "Lead" title implies a responsibility for process adherence and improvement, making it attractive for those looking to bridge creative execution with operational rigor.

Office Type: The job is listed as "TELECOMMUTE" with a requirement for the "United Kingdom." However, the company description and the nature of a "Lead" role often imply a hybrid or on-site expectation for core team collaboration and leadership. Given Bjak's expansion into London, it's likely they are establishing office space there, and this role may be hybrid or primarily on-site with some remote flexibility.

Office Location(s): London, England, United Kingdom. Specific office details would be provided during the interview process. The focus on a global brand expansion suggests a modern, collaborative workspace designed to foster innovation.

Workspace Context:

• Collaborative Environment: Expect a dynamic workspace that encourages interaction and idea-sharing among design, marketing, and product teams.
• Tech-Enabled: Access to up-to-date design software, hardware, and potentially AI tools to support creative workflows.
• Global Connectivity: Opportunities to work with international teams and contribute to a globally recognized brand.
• Brand-Centric Culture: The office environment will likely reflect Bjak's brand identity, emphasizing clarity and impact.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected. While the role is London-based, the company's global presence and focus on delivering results may offer some flexibility in scheduling, particularly for tasks that don't require immediate real-time collaboration. This flexibility is key for operations professionals who often manage complex workflows and multiple time zones.

📝 Enhancement Note: The "TELECOMMUTE" designation, combined with the "London" location, suggests a hybrid model. Candidates should clarify expectations regarding on-site presence and remote work flexibility during the application process, especially for tasks that require in situ collaboration.

Interview Process:

• Initial Screening: A brief call with a recruiter to assess general fit, experience, and alignment with the company culture.
• Portfolio Review & Technical Interview: A more in-depth discussion with the Creative Manager and potentially other design or marketing leads. This stage will focus on your portfolio, design process, problem-solving skills, and technical proficiency.
• Cross-Functional Collaboration Assessment: Interviews with stakeholders from marketing, product, or content teams to evaluate your ability to collaborate effectively and translate strategic goals into design execution.
• Final Interview/Executive Check-in: Potentially an interview with a higher-level executive to discuss strategic vision, leadership potential, and overall cultural fit.
• Curate Strategically: Select 3-5 of your strongest projects that best showcase your brand identity development, visual systems thinking, and cross-functional collaboration skills. Prioritize projects that align with Bjak's industry and growth stage.
• Tell a Story: For each project, clearly articulate the problem, your role and process, the challenges faced, your creative solutions, and the measurable outcomes. Focus on the "why" behind your design decisions.
• Highlight Process & Operations: Explicitly discuss your design workflow, how you manage feedback, ensure brand consistency, and collaborate with other teams. Demonstrate your operational approach to design.
• Showcase Tools & AI: Mention the tools you used, especially Figma, Adobe Creative Suite, and any AI tools that enhanced your workflow. Briefly explain how these tools contributed to efficiency or creative output.
• Be Ready for Questions: Anticipate questions about your approach to brand evolution, managing brand guidelines, working under pressure, and integrating new technologies.
• Design Exercise: You may be given a small design challenge or asked to critique existing Bjak branding and propose improvements. Prepare to think critically about brand strategy and visual execution.
• Process Walkthrough: Be ready to walk through a specific case study step-by-step, explaining your operational approach to project management, stakeholder communication, and delivery.
• Strategic Alignment: Practice articulating how your design decisions support broader business objectives and GTM strategies.

📝 Enhancement Note: For a Lead role, interviewers will look for more than just design talent; they'll assess your ability to manage processes, collaborate effectively, and contribute strategically. Emphasizing your operational approach to design in your portfolio and interviews will be key.

Primary Tools:

• Adobe Creative Suite: Essential for detailed graphic design, photo editing, and illustration work (Photoshop, Illustrator, InDesign).
• Figma: Critical for UI/UX design, prototyping, and collaborative design system development. This is a key tool for modern brand and product design operations.
• Motion Design Tools: Proficiency in After Effects and Premiere Pro for creating dynamic visual content, animations, and video assets.

Analytics & Reporting:

• While not directly a designer's tool, an understanding of how design impacts analytics is beneficial. Familiarity with tools used for tracking website performance, campaign engagement (e.g., Google Analytics, marketing automation dashboards), and user feedback mechanisms is a plus.

CRM & Automation:

• Design Asset Management Systems: Experience with DAMs or digital asset management platforms for organizing, storing, and distributing brand assets efficiently.
• Project Management Software: Familiarity with tools like Asana, Trello, Jira, or Monday.com for managing design projects, timelines, and team workflows.
• Collaboration Platforms: Slack, Microsoft Teams for real-time communication and team coordination.

📝 Enhancement Note: The emphasis on Figma, Adobe Creative Suite, and motion tools is standard. The mention of AI tools suggests Bjak is open to leveraging emerging technologies in their design operations, making candidates with such experience highly valuable.

Operations Values:

• Clarity & Impact: Design that communicates with precision and drives tangible results for the business.
• Consistency & Craftsmanship: Upholding high standards of quality and ensuring brand integrity across all touchpoints.
• Collaboration & Partnership: Working effectively with diverse teams to achieve shared goals and build cohesive brand experiences.
• Innovation & Adaptability: Embracing new tools, technologies (including AI), and methodologies to stay ahead and improve workflows.
• Ownership & Accountability: Taking responsibility for design outcomes and actively contributing to process improvement.
• Cross-Functional Integration: A strong emphasis on working seamlessly with marketing, product, and content teams, fostering a unified approach to brand execution.
• Feedback-Driven: An open culture for constructive feedback, encouraging iteration and continuous improvement of design work and processes.
• Strategic Alignment: Ensuring design efforts are always aligned with overarching business objectives and GTM strategies.
• Proactive Communication: Maintaining clear and regular communication channels to keep stakeholders informed and manage expectations effectively.

📝 Enhancement Note: The values and collaboration style point to a team that values both creative excellence and operational efficiency. Candidates who can demonstrate strong interpersonal skills and a process-oriented mindset will likely thrive here.

• Balancing Speed and Quality: Delivering high-impact design work quickly to meet business demands without compromising brand integrity or craft.
• Global Brand Consistency: Ensuring a unified brand identity and experience across diverse markets and cultures as Bjak expands.
• Integrating New Technologies: Effectively incorporating AI tools and other emerging technologies into existing design workflows to enhance efficiency and creativity.
• Cross-Functional Alignment: Navigating different priorities and perspectives from various departments to achieve cohesive brand messaging.
• Advanced Design Skills: Opportunities to deepen expertise in areas like motion graphics, complex visual systems, or advanced Figma techniques.
• Brand Strategy Development: Gaining experience in shaping brand strategy at a global level and influencing business direction.
• AI in Design: Hands-on experience with AI tools for design generation, workflow automation, and creative exploration.
• Leadership Training: Development opportunities for individuals aspiring to lead design teams or manage creative operations.
• Industry Exposure: Potential to attend relevant design conferences and workshops to stay abreast of industry best practices and trends.

📝 Enhancement Note: Identifying these challenges and opportunities helps candidates understand the role's demands and potential career trajectory, crucial for operations professionals who often seek roles with clear growth paths and problem-solving engagement.

Strategy Questions:

• "Describe your process for developing a brand identity from scratch or evolving an existing one. How do you ensure consistency across multiple touchpoints?" (Focus on your operational approach to brand building).
• "How would you collaborate with our marketing and product teams to ensure a cohesive brand experience for our new London launch?" (Highlight your cross-functional collaboration and process integration skills).
• "Imagine we need to launch a new campaign on a tight deadline. How would you prioritize tasks, manage your workflow, and ensure the design meets both quality and speed requirements?" (Demonstrate your operational efficiency and problem-solving under pressure).

Company & Culture Questions:

• "What do you know about Bjak's mission and our expansion into London? How do you see design playing a role in our success?" (Showcase your research and strategic thinking).
• "How do you approach feedback and iteration on your designs, especially from non-design stakeholders?" (Assess your collaboration style and resilience).
• "What are your thoughts on AI tools in design? How have you used them, or how would you propose integrating them into our workflow?" (Gauge your forward-thinking approach and operational adaptability).
• Structure Your Narrative: For each project, clearly outline the objective, your specific contributions, the challenges, your design process (emphasizing operational steps), and the results.
• Quantify Impact: Where possible, use metrics to demonstrate the effectiveness of your design work (e.g., increased engagement, improved conversion rates, brand recall).
• Showcase Process Mastery: Walk through your workflow, detailing how you use tools like Figma and Adobe Creative Suite, manage feedback, and ensure brand consistency. Explicitly mention any process improvements you implemented.
• Be Ready for Technical Deep Dives: Prepare to discuss the technical aspects of your work, including software usage, file management, and collaboration techniques.

📝 Enhancement Note: Preparing for these types of questions will demonstrate not only your design talent but also your operational acumen and strategic thinking, making you a strong candidate for a Lead role with GTM implications.

To apply for this Lead Brand Designer position:

• Submit your application through the provided link on Ashby.
• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating brand identity development, visual systems, cross-functional collaboration, and your operational approach to design execution. Tailor your project selection to highlight relevance to Bjak's industry.
• Resume Optimization: Update your resume to emphasize quantifiable achievements, leadership experience, proficiency in key design tools (Figma, Adobe Creative Suite), and any experience with AI tools or performance marketing design. Use keywords related to brand strategy, visual systems, and GTM support.
• Interview Preparation: Practice articulating your design process, problem-solving methodologies, and how you ensure brand consistency and operational efficiency. Prepare specific examples for behavioral and situational questions.
• Company Research: Gain a deep understanding of Bjak's mission, market position, and expansion strategy. Identify how your design expertise can directly contribute to their operational and GTM goals in London and globally.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Application Requirements

Candidates should have 5+ years of experience in brand design or similar roles, with a strong portfolio showcasing brand storytelling and execution. Proficiency in design tools like Adobe Creative Suite and Figma is required, along with an interest in using AI tools.