Local Social Media & Marketing Coordinator

Thwaites; Leeds; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading hospitality company is seeking a passionate Local Social Media & Marketing Coordinator in Leeds. You will create engaging content, manage social media, and support marketing campaigns to enhance online presence. Candidates should have 2-3 years of experience in hospitality or retail, strong writing skills, and a good eye for photography and video. This rewarding role offers competitive salary and various benefits, including employee assistance programs and discounts across properties.

Benefits

Competitive salary

Access to wages as earned

28 days annual leave

Health cash plan

Discounted accommodation

Pension & Life Assurance

Enhanced maternity and paternity pay

Bespoke training programs

Long service awards

Qualifications

• 2-3 years of experience in social media in hospitality or retail.
• Ability to create engaging content and manage social media feeds.
• Great photographic eye and video creation skills.

Responsibilities

• Create engaging content for social media platforms.
• Manage social feeds and online community interactions.
• Plan and produce seasonal and campaign content.
• Support local marketing campaigns and influencer visits.

Skills

Social media management

Content creation

Strong writing skills

Photography

Video editing

Job description

We’re looking for a passionate and creative Local Social Media & Marketing Coordinator to bring our unique hotel, luxury spa, treatments, restaurants, and events to life online.As the Local Social Media & Marketing Coordinator, you'll be our in-house storyteller, showcasing everything from indulgent spa experiences and signature wellness treatments to exceptional local dining and exclusive events. While social media will be your main focus, you’ll also support wider marketing activities to drive engagement and awareness whilst growing our following and sales for your hotel. You’ll work as part of the Head Office Marketing and Creative team but work hand in hand with your hotel.

We would be grateful if you can include a link to your portfolio in your application to allow us to see your creativity!

Your day-to-day activities will include:

• Creating engaging content—posts, reels, and stories that highlight the magic of our hotel.
• Working closely with teams across the hotel to capture and share day-to-day activity across all areas.
• Managing our social feeds and online community, responding directly to day-to-day comments and messages.
• Growing followers and engagement through partnership and competitions.
• Planning and producing seasonal and campaign content, ensuring our channels stay fresh and relevant.
• Owning and delivering the local content calendar.
• Sharing content as appropriate on our internal comms channels.
• Updating the website and OTA's with new photography, menus, events and other key information.
• Supporting with wider campaign launches including sales, summer and Christmas.
• Assisting in executing local marketing campaigns, from festive celebrations to events.
• Coordinating influencer and press visits, ensuring they have a seamless experience working with our central team.
• Supporting with the coordination of local photography or video shoots as directed by the creative team.

Who are we looking for:

Are you a master of the written word, curious in nature and obsessive in many ways? If you are a creative individual who has a passion for food, outdoors, staycations, walking, this role could be for you!

We’re looking for someone with 2-3 years experience in social media in a hospitality or retail setting. You'll also have experience managing social media feeds, with a knack for creating engaging content and be able to demonstrate this. You will have a great photgraphic eye and video creator skills with the ability to use a smartphone and editing tools.

Strong writing skills and attention to detail are key. You will have a proactive, energetic and enthusiastic approach with the ability to work under pressure and juggle multiple tasks.

A full UK driving licence. Please note this job role has a travel requirement with time split between our Hotels in Leeds and York. Please only apply if you are able to commit to this travel.

In return, we are offering a rewarding role with scope for career progression along with;

• Competitive salary
• Stream - the ability to access up to 40% of your wages as you earn them each week
• 28 days annual leave (rising to 33 after 5 years)
• Health cash plan and Employee Assistance Programme available 24/7
• Discounted accommodation, food and drink across our beautiful properties
• Pension & Life Assurance
• Employee Assistance Programme
• Enhanced maternity and paternity pay
• Apprenticeships available
• Long service awards, including free meals and free stays with your friends or family
• Bespoke training and development programmes accessible to all
• An engaging & supportive work environment

About Us

Daniel Thwaites, founded in 1807 by Daniel Thwaites, has grown from a small brewery in Blackburn, Lancashire to a diversified hospitality business. Initially focused on brewing, the company expanded under the leadership of Daniel's descendants. By the late 19th century, Thwaites was a well-established brewery with a network of public houses.

A leading name in the hospitality industry, renowned for providing exceptional experiences and services to our guests. We pride ourselves on our luxury accommodations, top-tier dining experiences, and unparalleled customer service.