Head of Marketing

Crafted; Battle; On-site; GBP 50,000 - GBP 70,000; Full time

Job summary

A hospitality brand in the United Kingdom is seeking a Head of Marketing to lead all marketing activities. This role involves building a direct audience, managing external agencies, and driving growth through innovative campaigns. The ideal candidate should have a minimum of 5 years of marketing experience in the hospitality sector and a strong understanding of SEO and PPC. This position offers significant scope to shape the marketing future as the company expands its portfolio.

Benefits

Collaborative working environment

Opportunities for personal development

Qualifications

• Minimum 5 years of marketing experience in the hospitality sector.
• Strong understanding of SEO & PPC.
• Creative and able to manage multiple projects.

Responsibilities

• Manage and develop the consumer brand across marketing channels.
• Execute an annual marketing plan for the hotel.
• Drive partnerships with aligned brands and support marketing efforts.

Skills

SEO

PPC

Stakeholder management

Agency management

Team leadership

Tools

CRM platforms

Hospitality technology platforms

Job description

We’renot hiring people to fill a seat or add to our headcount.We’rehiring people to craft our culture,ethosand success. Thisis a big dealfor us, and we knowit’sa big deal for you: a new role defines how you spend your days, who you spend them with, and what your future looks like.

Together,we’llshape each other’s entire trajectory. That deserves thoughtfulness,empathyand respect.It’swhy this job description is deliberately detailed. We want you to know exactly whatyou’restepping into. The challenges, the opportunities, the quirks of the role, and the kind of impactyou’llhave.

Us

Crafted is a series of life-friendly hotels andclubswhere guests can bethemselvesand fill up on the good stuff: nature, food, wellbeing, craft,peopleand play. Crafted atPowdermillsin East Sussex opened in November 2025 as our first hotel, with severalmore planned in the coming years.More specifics will follow as planning and pieces fall into place. So, for now,here’sthe sentiment behind Crafted…

It’seasy to get overwhelmed by life. To switch to autopilot and go through the motions.We’rebusy but not on the things we love doing, we spend more time on our phone, and we misplace our bounce and spark.

We all need a tune up now and again. To escape to somewhere that makes us feel totally at ease. Not so we can step away from life, but so we can come back to it. This is where Crafted comes in.

Our aim is to create a network of connected destinations that people come back toagain and againbecauseit’swhere they feel good about life. Somewhere to work on life, come together, and connect locally.

You

Crafted’sculture will be inclusive and agile but with ambitious goals and a start-up mentality. We need to execute brilliantly from day one and every team member will contribute wherever they are able.

As Head ofMarketing,you will be a highly organised, creative individual who will lead all marketing activities across digital, print, social, and partnerships. This role involves building a direct audience, managing external agencies, and driving growth through innovative campaigns, events, and collaborations.You'llalso oversee brand execution across all touchpoints, enhance the guest experience, and ensure alignment with businessobjectives.

This is a hands-on role with the opportunity to grow alongside the company as we expand our portfolio, offering significant scope to shapeCrafted’smarketing future.

That said, as Head of Marketing, your primary responsibilities will be to:

• Manage and develop the consumer brand ensuring consistent messaging across all marketing channels including digital, print, socials, partnerships.
• Create and implement an annual marketing plan and budget for the first hotel (Powdermills) as well as support with launch plans for future assets.
• Manage all brand marketing collateral, ensuring consistency and quality across assets, including guest room materials, channel-specific support for the revenue team, and employment branding for local hiring initiatives.
• Execute the tried and tested marketing channels to ensure distribution isfar and wideto start with but also invest in building a direct-to-consumer CRM and strategy to mitigate OTA fees and costs for the longer term.Build and own our own audience.
• Plan and execute quarterly marketing, programming, and event strategies for the hotel, while overseeing cultural activities such as music, events, wellness, and talks in collaboration with the team.
• Manage PR and digital agencies, reviewing and optimising strategies as needed.
• Manage creative acquisition campaigns, optimise based on data, oversee third-party agencies, and create targeted CRM communication plans, newsletters, and audience-specific strategies for B2B, locals, members, leisure guests, and wellness.
• Explore new and creative growth strategies includingidentifyingnew channels, formats, campaigns and partners with aligned audiences and values.
• Contribute to the continuous review and enhancement of the guest journey and ensure our technology systems are optimised to learn and convert enquiries to maximise table reservations, room bookings and meeting and events bookings.
• Website management.
• Drive investment and activations with food and drink suppliers and affiliate brands, while collaborating with the founder toestablishpartnerships with aligned brands and audiences and execute joint marketing initiatives.
• Drive partnerships with aligned brands and affiliates to support marketing efforts and activations.
• Lead and manage a small marketing team, providing strategic direction while staying hands-on in execution.
• Manage and support content creation for all marketing channels and social media.
• Leverage guest data and stay updated on marketing and industry trends to drive informed decisions andmaintaina competitive edge.
• Manage brand execution acrossall touchpoints (The Restaurant, Cocktail bar, Pub, Wellness, Hotel, Socials)
• Activelychampionand promote the brands’ diversity,equityand inclusion strategy.
• Complete other tasks as necessary andreasonably requiredin line with business needs .

We’relooking for someone with:

• Minimum 5 years marketing experience in arelevanthospitalitysectorin essential.
• Ability to prioritise and handle multiple projects at once.
• A great collaborator with stakeholder management with the wider team.
• Effective communicator and confident to present.
• Have a strong understanding of SEO & PPC and how to build an engaged consumer audience through a mixture of organic and user generated content supplemented with executing paid ads on social media and influential channels.
• Agency management experience with demonstrable results (likely to be PR and digital).
• People management experience as well as familiar with internal reporting to stakeholders.
• Commercial, numerate, and analytical. High attention to detail.
• Capability to convert insights into action.
• An interest and knowledge in food and drink trends helpful but not essential.
• Previousexperience with hospitality technology platforms such as Muse,Revinateand other relevant programs would be helpful but also experience from other direct to consumer systems and CRM would be welcome.
• Within reasonable travelling distance toPowdermillsor wiling to relocate

Together

We hire people with personality who have a desire to continuously learn. Each person should bring themselves to work to shape our culture and keep us real, interesting, and original.

To create a comfortable environment for all,guestand staff, we prioritise teamwork over titles:no one’stoo important to lend a hand, ortonew to have a good opinion. We need low egos buthigh expectations: people who are humble enough to jump in, and serious about making an impact.

Three valueswe’llexpect you to live by:

• Enjoy it:it’sstill work, but ifyou’rehaving fun then so are our guests.It’sok ifyou’rehumming behind the bar or moving with the music.
• Own it: whoever you are, and whatever your role, someone’s enjoyment is in your hands. Always keep an eye out.
• Improve it: ask for feedback (anddon’tbe scared ofwhat follows), andbe curious.We’llgive you plenty of chances to learn and develop.

Note: positive Environmental, Social and Governance (ESG) principles are integrated across these three values.