CRM & Comms Pub Marketing Executive

Thwaites; Blackburn; On-site; GBP 25,000 - GBP 35,000; Full time

Job summary

A leading pub operator in Blackburn is seeking a Pub Marketing Executive to enhance marketing efforts and drive footfall into pubs. The role involves working closely with the Pub Marketing Manager to manage campaigns, support creative assets, and maintain the CRM program. Candidates should possess strong communication skills, a creative mindset, and experience in marketing, particularly with CRM systems and email campaigns. The position offers opportunities for career growth and various employee benefits.

Benefits

Access to up to 40% of wages as you earn

Health cash plan with discounts

33 days holiday

Employee Assistance Programme

Enhanced maternity and paternity pay

Discounted accommodation, food, and drink

Pension and life assurance

Long service awards

Qualifications

• Must demonstrate CRM experience and end-to-end implementation.
• Experience in a marketing role preferably running email marketing campaigns.
• Knowledge of GDPR.
• Good level of IT skills including email and Microsoft Office.
• Engaging with a positive approach to customers.

Responsibilities

• Support marketing and communication needs via new CRM program.
• Manage online review platforms.
• Draft campaigns for the consumer database.
• Run CRM campaigns promoting individual businesses.
• Update content for the resource centre website.
• Copywriting for articles and web pages.

Skills

Creative and innovative

Excellent communication skills

Strong project planning

Understanding of marketing concepts

Tools

CRM systems

Canva

Adobe

WordPress

Microsoft Office Suite

Job description

We are excited to be recruiting for a Pub Marketing Executive. This role will work closely with the Pub Marketing Manager to support our leased and tenanted estate with the aim of driving footfall into pubs.

Your day-to-day activities will include:

• Supperting the marketing and communication needs of our pubs via a new CRM programme and data collection.
• Management of online review platforms and our centralised resource website.
• upporting the creative requirements of Pub Marketing Manager for digital display media and social media use.
• Supporting and drafting regular campaigns to consumer databas and developing and building on this consumer database
• Developing and running CRM campaigns on behalf of pub businesses promoting individual businesses and our wider Thwaites brand including key events, our beers and local tactical promotions.
• Utilising our CRM platform to manage data health and segmentation.
• Developing and drafting regular campaigns to pub businesses to support usage of above website resource centre and general communications with pub businesses
• Regularly updating and developing new content (including but not limited to articles, infographics, videos and copy) for our central resource centre website to support pub businesses
• Copywriting for a multitude of purposes including articles, guides and web pages
• Building new content on resource centre using WordPress (coding experience not required)
• Building engagement and usage of central resource website to ensure support and ideas are accessed by pub operators using key analytics and metrics.
• Liaising and communicating with colleagues and agency to develop new ideas and sections of website to ensure consistency and professional language and aesthetic
• Supporting implementation and training of Reputation.com with pub businesses
• Offering remote support to both Pub Marketing Manager and pub operators on developing success with Reputation.com
• Creation of key creative assets for digital display media and social media
• Supporting Pub Marketing Manager on ad-hoc tasks and projects

Who are we looking for someone who:

• Is creative and innovative with a passion for new concepts and ideas
• Demonstrates our values of warm hospitality, innovation, eye for detail and craftsmanship in everything you do.
• A quick learner and eager to understand new systems
• Understands marketing concepts, focussed on engagement of pub consumer and pub operator
• Knowledgeable on and able to demonstrate copywriting skills (for print, web and social media)
• An exceptional communicator with the ability to influence colleagues and pub operators with great team working skills
• Able to project plan and work to strict deadlines

Experience required:

• Must be able to demonstrate CRM experience and end-to-end implementation
• Experience of working with customers, be engaging with a bright and positive approach
• Will have experience in a marketing role preferably running email marketing campaigns
• Basic understanding of GDPR
• Good level of IT skills: /email/ Microsoft office package (Excel/Word/Power point);
• Will have experience of working with systems such as Canva, Adobe and Wordpress.

In return we are offering a rewarding role with scope for career progression along with:

• A fun environment where you will receive the training and support to develop and progress
• Stream – the ability to access up to 40% of your wages as you earn them
• Free parking onsite
• Health cash plan with access to discounted high street perks
• 33 days holiday
• Employee Assistance Programme
• Enhanced maternity and paternity pay
• Apprenticeships available
• Discounted accommodation, food and drink in our beautiful Hotels and Inns across the country
• Pension & Life assurance
• Long service awards, including free meals and free stays with your friends or family