eCommerce Business Manager - Next Onsite Advertising

NEXT Retail Ltd.; Leicester; On-site; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading UK fashion retailer is seeking an eCommerce Business Manager to spearhead onsite advertising efforts. You will oversee a team, driving innovative strategies that enhance customer engagement and optimize sales on the Next website. This role requires a strong background in eCommerce and marketing, effective cross-functional collaboration, and a passion for fashion. Enjoy flexible working conditions and significant career opportunities while contributing to a fast-growing team at the heart of a major retailer.

Benefits

25% off most NEXT products

Company performance-based bonus

On-site nursery

10% off most partner brands

Access to discounts at Staff Shops

Free on-site parking

Discounted flexible gym memberships

Qualifications

• Proven experience within eCommerce and Marketing at senior level.
• Experience in collaborating with cross-functional teams.
• Excellent communication skills for technical and non-technical stakeholders.
• Familiarity with A/B testing methodologies.
• Ability to work in a fast-paced environment.
• Proficiency in eCommerce platforms and analytics tools.
• Passion for delivering exceptional shopping experiences.
• Experience in line managing and leading a team.
• Keen interest in fashion and retail.

Responsibilities

• Manage the onsite advertising team.
• Review commercial performance and maximize increment sales growth.
• Optimize adverts end-to-end on design and targeting.
• Run A/B tests to improve performance.
• Work closely with digital marketing teams for best practices.
• Collaborate with data science and design teams for targeting.
• Monitor KPIs and provide weekly trading updates.
• Analyze reporting to identify trends and opportunities.
• Adapt to changes in ecommerce landscape or user behavior.

Skills

eCommerce experience

Cross-functional collaboration

Excellent communication

A/B testing

Analytical skills

Fast-paced environment adaptability

Customer-centric mindset

Team management

Interest in Fashion and Retail

Tools

eCommerce platforms

Analytics tools

Job description

eCommerce Business Manager - Next Onsite Advertising

Job ID Job ID 73624

Team Team Digital & Marketing

Location Location Leicester

Posting Date Posting Date 30/01/2026

Apply Before Apply Before 13/02/2026

We are looking for an eCommerce Business Manager to join our growing eCommerce UK Trading team and be at the forefront of our UK growth, focusing on Next Onsite Advertising! This position is based at Head Office in Leicestershire, offering a competitive salary alongside great benefits!

At NEXT, not only are we one of the UK’s largest fashion retailers, but we’re also one of the largest listed companies, full-stop. Selling our products and thousands of world-famous brands, both in-store and online UK and Internationally. What’s more, we’re growing. Fast. And it’s the kind of growth and investment that is exciting for everyone in our business.

The UK Trading team fuels UK growth by optimising online product sales on Next.co.uk across Womenswear, Menswear, Childrenswear and Home. They drive exciting product launches and strategic promotions to maximise sales and brand visibility.

About the Role:

As the eCommerce Business Manager in the eCommerce UK team, you will take a leading role in shaping the impact of our onsite marketing and how customers engage with the Next website. You’ll take full ownership of our onsite advertising strategy, driving commercial success and unlocking meaningful, incremental sales growth. With your sharp commercial mindset and passion for fashion, you’ll spot innovative ways to elevate ad performance while keeping our aesthetic polished and inspiring. You’ll lead high-impact projects, working closely with data science to refine targeting and uncover new opportunities for improvement, and partnering with marketing teams to brief standout assets and share insights across channels. Continually analysing performance, you’ll fine-tune creatives, targeting, and placements to ensure every advert delivers maximum ROI - playing a pivotal role in taking our onsite marketing to new heights.

What else is involved?

• You will manage the onsite advertising team (2 within the UK and 6 offshore).
• Review the commercial performance of onsite advertising, making data-driven decisions to maximise incremental sales growth and ROI.
• Optimise adverts end-to-end - refining design, content, placements, audience targeting and scaling the best-performing creatives.
• Run A/B tests and other optimisation initiatives to continually improve onsite advertising performance and the overall customer journey.
• You will work closely with digital marketing and product marketing teams, sharing learnings across channels and ensuring adverts reflect the latest sales performance and trend insights.
• You will partner with data science, design and development teams to drive improvements to targeting, creative quality and advert delivery.
• Load new adverts, set up audience targeting, and grow the volume of relevant onsite social content.
• Push the advert technology and onsite marketing channel forward, aiming to replicate the success and sophistication of offsite advertising.
• Regularly monitor KPIs such as incremental sales, conversion and ROI, providing weekly trading updates that highlight key issues and opportunities.
• Analyse reporting and data insights to identify trends, user behaviour changes, and opportunities to optimise the sales funnel, ensuring all decisions are commercially driven and focused on delivering sales and profit uplift.
• Set the direction for growth of onsite advertising and keep all stakeholders aligned on priorities and strategy.
• Collaborate across ecommerce UK, International and Total Platform trade teams to implement improvements and report back on successes and learnings.
• Own testing and optimisation techniques that elevate customer experience and drive performance.
• Stay informed about ecommerce trends, emerging technologies and competitor activity, providing recommendations to keep the site competitive.
• You adapt quickly to changes in the ecommerce landscape, trading patterns or user behaviour to maintain a competitive onsite marketing experience.

You’ll be doing all this from our Leicestershire Head Office. Our offices are inspiring, yes. But we understand that life happens. So, we’re big on making sure your work, works for you which is why we offer flexible working.

Bring your energy. Play to your strengths. Make things bigger and better than before. Let’s Take It On.

About You:

• Proven experience within eCommerce and Marketing at senior level.
• Experience in collaborating with cross-functional teams and managing relationships with third-party platforms and vendors.
• Excellent communication skills with the ability to convey complex ideas to both technical and non-technical stakeholders.
• Familiarity with A/B testing methodologies and a commitment to continuous improvement.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Proficiency in using eCommerce platforms and analytics tools.
• A passion for delivering an exceptional shopping experience and a customer-centric mindset.
• Experience in line managing and leading a team.
• A keen interest in Fashion and Retail.
• 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
• Company performance based bonus
• On-site Nursery available; OFSTED outstanding in all areas
• 10% off most partner brands & up to 15% off Branded Beauty
• Early VIP access to sale stock
• Access to fantastic discounts at our Staff Shops
• Restaurants with great food at amazing prices
• Access a digital GP and other free health and wellbeing services
• Free on-site parking
• Financial Wellbeing - Save, track and enhance your financial wellbeing
• Apprenticeship - Grow and develop on the job whilst gaining a qualification
• Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
• Support Networks - Access to Network Groups to empower and celebrate each other
• Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more

Conditions apply to all benefits. These benefits are discretionary and subject to change.

We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, feel free to get in touch with us by email [e-mail] (please include 'Workplace Adjustments' in the subject line), or call us on 0116 284 2486 and leave a voicemail.

Team Overview

The Digital & Marketing team brings creativity, technology, and insight together. From bold campaigns and boundary-pushing design to product innovation, digital evolution, and vital data support, these teams shape seamless experiences and drive the business forward.

Explore similar opportunities across our business.

You’ve probably heard of NEXT, but did you know about our portfolio? Every brand in our offering brings a distinct story, attitude and community. Spanning contemporary lifestyle brands, established high street names and timeless collections, together they showcase the vibrancy of today’s retail world.

About NEXT

You know Next, but did you know we’re a FTSE-100 retail company employing over 35,000 people across the UK and Ireland. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 500 stores, plus the Next Online and it’s now possible to buy on-line from over 70 countries around the world! So we’ve gone global!

Challenges. Opportunities. The future. Let’s take it on at NEXT.