Performance Marketing Manager

Applied Intuition Inc.; Greater London; On-site; GBP 50,000 - GBP 70,000; Full time

Job summary

A leading digital marketing agency in Greater London is seeking a Performance Marketing Manager to oversee digital campaigns across various channels. The ideal candidate will have a minimum of 5 years of digital marketing experience, particularly in B2B contexts. Responsibilities include managing acquisition strategies, optimizing performance against KPIs, and collaborating with sales and external agencies. Strong analytical skills and expertise in digital marketing tools, especially Google Analytics, are essential. A commitment to inclusivity and sustainability is central to our values.

Qualifications

• 5+ years of relevant digital marketing experience.
• Experience in managing digital marketing campaigns.
• Ability to work autonomously and collaboratively.

Responsibilities

• Implement and oversee acquisition efforts.
• Develop and manage performance marketing strategies.
• Optimize channel performance against KPIs.
• Conduct research and analyses on datasets.

Skills

Digital marketing campaign management

Analytical skills

Communication and presentation

Collaboration with agencies

Tools

Google Analytics

Martech solutions

Job description

OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Performance Marketing Manager

Location: London

About the role:

The Performance Marketing Manager will play a key role in executing marketing campaigns across digital performance channels, including paid search, paid social, SMS/WhatsApp, programmatic and display, for our client, an internationally recognized B2B organization. The Digital Centre of Excellence (DCoE) within the client’s pharmaceutical practice is appointed to drive digital best practices, develop digital channel strategies, and grow audience engagement across all digital touchpoints. In this role, you will support the Performance Marketing Lead by executing, optimizing, and reporting on marketing campaigns, leveraging 3-4 years of relevant experience to collaborate with marketing and sales teams and external agencies.

You'll be part of a wider team within a Digital Centre of Excellence and will be responsible for managing key digital marketing channels. You'll work closely with the Performance Marketing Lead and the wider marketing team and collaborate with client’s external agencies and partners to ensure seamless campaign execution and innovation.

What you will be doing:

• Implement and oversee acquisition efforts, supporting business growth strategies through ROI-based methods and data-driven approaches.
• Develop and manage performance marketing strategies that align with the business's objectives and targets.
• Assist in identifying management information to monitor performance and discover any hindrances early.
• Work consultatively to gather requirements, understanding the organisation's needs, and making informed recommendations.
• Manage digital marketing activities across paid channels: social, search, PPC, and display.
• Conduct research and analyses on datasets to create effective program and campaign strategies.
• Optimize channel performance against KPIs and support budget allocation and spend management activities.
• Identify new opportunities for digital platforms, fostering innovation and thought leadership.
• Collaborate with Sales, Strategy & Planning leaders, and Creative teams to align marketing strategies with regional goals and KPIs.
• Create a culture of digital expertise by sharing learnings and performance insights with cross-functional teams.
• Utilize analytical tools such as Google Analytics for formulating SEO and SEM strategies, and articulate complex information clearly.
• Maintain communication with internal and external partners to ensure alignment on deliverables and timelines.
• Conduct in-depth post-program analyses and develop hypotheses to improve spend efficiency and channel performance continuously.

What you need to be great in this role:

• Proven experience in managing digital marketing campaigns and working with client-side and agency teams.
• Strong analytical skills with the ability to synthesize data into actionable insights.
• Ability to work autonomously and collaborate effectively with external agencies and partners.
• Excellent communication and presentation skills—both written and spoken.
• Experience in the pharmaceutical sector is beneficial, and B2B experience is essential.
• Familiarity with Martech solutions is advantageous.
• 5+ years of relevant digital marketing experience.

Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible

Be always learning and listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. We work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.