Innovation Marketing Manager

PepsiCo Deutschland GmbH; Greater London; Hybrid; GBP 55,000 - GBP 75,000; Full time

Job summary

A global consumer goods company in Greater London seeks a Strategic Marketer to own the complete lifecycle of the appliances category. You will drive product strategy, collaborate with cross-functional teams, and lead market research to identify consumer insights. The ideal candidate will have over 7 years of marketing experience in FMCG or Appliances and a master's degree in marketing. If you are passionate about consumer-led innovation, this role offers exciting opportunities for growth and collaboration in a flexible environment.

Qualifications

• 7+ years of marketing experience in product & innovation, ideally in FMCG or Appliances.
• Consumer-centric mindset with a passion for understanding consumer behavior.
• Strong strategic acumen with a focus on action and experimentation.

Responsibilities

• Develop product strategy for appliances category across multiple markets.
• Lead consumer and market research to identify trends and opportunities.
• Collaborate with R&D, design, supply chain, and marketing teams to launch products.

Skills

Strategic marketing

Consumer research

Communication

Collaboration

Data analysis

Education

Master's degree in marketing or related field

Job description

Overview

As a key member of the Global Appliances Category Team, you will own the end-to-end lifecycle of a strategic range within our appliance portfolio. You’ll drive product strategy, define roadmaps, and collaborate cross-functionally to deliver exceptional products that meet customer needs and exceed market expectations. This role is designed for a strategic marketer who wants to shape the future growth of the category, translating insights into disruptive, consumer-led innovation pipeline. Are you ready to make the world Drink Better?

This role requires strong collaboration across global and local teams, working with R&D, Markets, Commercialization, Insights, Design, Supply Chain, and PepsiCo brand teams.

Responsibilities

• Develop and execute the product strategy for the appliances category across multiple markets
• Lead consumer and market research to identify trends, pain points, and opportunities
• Define product requirements and prioritize features based on impact and feasibility
• Collaborate with R&D, design, supply chain, and marketing teams to bring products to market
• Monitor product performance and iterate based on customer feedback and data
• Own pricing, positioning, and go-to-market strategies for new launches

Qualifications

• Master degree in marketing, Business Administration or related field.
• >7 years marketing experience in product & innovation — ideally in FMCG or Appliances. Experience in energy drinks or functional hydration is a plus.
• Consumer-centric mindset, with a deep passion to understand consumer behavior
• Strong strategic acumen with a bias for action and experimentation turning insights into winning ideas.
• A team player who loves to work in a fast-paced culturally diverse, collaborative matrix organization
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization
• Passion for sustainability, wellness, and consumer-led disruption.
• Happy to travel / work flexibly in a remote team set-up