Brand Experience Lead Snacks

General Mills; Uxbridge; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A global leader in food products is seeking an experienced professional to lead the brand communication for their Snacks portfolio. The ideal candidate will have over 8 years of FMCG marketing communications experience and will oversee multi-market brand strategies. This role emphasizes collaboration with internal teams and agency partners to drive innovative campaigns. Benefits include hybrid working, wellbeing initiatives, and a robust bonus scheme, aimed at promoting a thriving workplace culture.

Benefits

Flexible working hours

Free Headspace account

Bonus scheme

Health and dental insurances

Enhanced family leave

Subsidized canteen

Extra days for volunteering

Qualifications

• 8+ years of experience leading marketing communications in FMCG.
• Strong background in managing multi-market brands.
• Proven track record in delivering best-in-class campaigns.

Responsibilities

• Lead the brand communication vision and strategy for snacks.
• Guide internal teams and agency partners to develop campaigns.
• Ensure brand alignment across all communication touchpoints.

Skills

Experience in FMCG marketing communications

Agency leadership

Consumer-first mindset

Campaign development

Job description

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

About the Job

This is a unique opportunity to shape the future of our global Snacks category, leading brand experience across design and communications for two of our most important brands. You’ll bring consumer insights, strategic thinking, and creative brand craft together to deliver campaigns and activations that drive growth and strengthen brand image worldwide.

As part of the Snacks brand development leadership team, you’ll work across markets in Europe, Australia, Asia, and Latin America, collaborating with local teams, global partners, and capability experts. If you’re ambitious, agile, and ready to make a global impact, this role is your chance to help shape the future of snacking.

What your role is

In this role, you’ll lead the brand communication vision and strategy for our snacks portfolio across international markets, shaping how our brands engage and inspire consumers around the world. You’ll create and adapt communications across all promotional channels and pack touchpoints, ensuring every activation drives business goals and long-term brand growth.

You’ll work closely with both internal teams and agency partners, guiding them to uncover bold, innovative ideas and deliver compelling, consumer-first communications. By developing sharp, insight-driven briefs, you’ll inspire partners to create meaningful campaigns that resonate with shoppers and strengthen our brands’ presence globally.

Consistency and collaboration will be central to your success. You’ll act as a guardian of the brand across all touchpoints ensuring alignment of communications with strategic frameworks, while partnering with brand marketers and cross-functional teams to deliver seamless, high-impact communication strategies and plans.

What you will bring to the team

You’ll have 8+ years of experience in FMCG marketing communications, with a strong background in managing multi-market brands and delivering best-in‑class campaigns across digital, social, PR, and beyond. Skilled in agency leadership and collaboration, you know how to translate strategy into actionable, multi‑faceted plans that drive results.

With a consumer‑first mindset, you stay ahead of behaviours, cultural shifts, and emerging trends, using these insights to inspire innovative communications. Combined with excellent influencing skills and a readiness to challenge “business as usual,” you’ll bring fresh thinking, creativity, and impact to every project you lead.

What’s in it for you?

• Work with Heart – Offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.
• Wellbeing – We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.
• Bonus – Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.
• Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.
• Family & Carers Leave – Every family is unique. Our approach allows every family to have the opportunity to spend quality time off to support them from the point of birth or adoption to care, with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer‑to‑peer recognition and discount platforms, 2 extra days for volunteering work, and more…