Principal CRM & Next-Best-Action Strategist

Optima Partners; United Kingdom; Hybrid; GBP 70,000 - GBP 100,000; Full time

Job summary

A dynamic consultancy firm in the UK is seeking a Principal Consultant specializing in CRM & Next-Best-Action Decisioning. This role involves shaping customer engagement strategies and leading transformation initiatives for leading brands. Ideal candidates will possess 8+ years of experience in data-driven marketing and strong leadership capabilities. Join a fast-scaling team passionate about marketing transformation.

Qualifications

• 8+ years’ experience delivering data-driven marketing, CRM, or decisioning initiatives.
• Experience with technical configuration of NBA/CRM platforms.
• Proven ability to shape and lead large-scale decisioning transformation programmes.
• Strong client relationship and delivery management experience.

Responsibilities

• Shape enterprise-level customer engagement and NBA strategies.
• Set the strategic direction for client maturity progression.
• Define the vision for use of AI and contextual data.
• Establish enterprise measurement frameworks.
• Lead and mentor multi-disciplinary teams.

Skills

Data-driven marketing

CRM systems

Decisioning strategies

Client relationship management

Team leadership

Microsoft PowerPoint

Microsoft Excel

Tools

Pega CDH

Adobe Experience Platform

Job description

A dynamic consultancy firm in the UK is seeking a Principal Consultant specializing in CRM & Next-Best-Action Decisioning. This role involves shaping customer engagement strategies and leading transformation initiatives for leading brands. Ideal candidates will possess 8+ years of experience in data-driven marketing and strong leadership capabilities. Join a fast-scaling team passionate about marketing transformation.