Strategic Key Account Manager – Bakery Ingredients

Zeelandia UK Ltd; Wigan; On-site; GBP 50,000 - GBP 70,000; Full time

Job summary

A leading supplier of bakery ingredients is looking for a Key Account Manager to drive revenue growth and manage strategic accounts. The successful candidate will develop account plans, ensure CRM compliance, and collaborate with various teams to enhance customer experiences. This role requires proven B2B sales experience in the food manufacturing sector, and strong skills in negotiation and data analysis. The position is based in Wigan, UK.

Qualifications

• Experience in FMCG or food manufacturing sector, especially with supply chain environments.
• Proven experience in B2B sales within the bakery ingredients sector.
• Strong technical understanding of bakery processes and ingredient functionality.

Responsibilities

• Deliver annual sales plan for assigned key accounts.
• Own account management process; ensure CRM data accuracy.
• Develop and execute strategic account plans.
• Contribute to DEI, sustainability, and wellbeing initiatives.
• Monitor market trends and competitor activity.

Skills

Strategic account planning and relationship management

Negotiation and influencing skills with senior stakeholders

Data analysis and forecasting (Excel, BI tools)

Problem-solving and solution selling in a technical environment

Clear written and verbal communication

Proficient in CRM systems (e.g., Salesforce)

Food safety standards (e.g., BRC, HACCP)

Commercial acumen in managing pricing structures

Project management credentials (e.g., PRINCE2, Six Sigma)

Education

Professional certifications in Key Account Management or Sales Leadership

Tools

Salesforce

MS Office Suite

Job description

A leading supplier of bakery ingredients is looking for a Key Account Manager to drive revenue growth and manage strategic accounts. The successful candidate will develop account plans, ensure CRM compliance, and collaborate with various teams to enhance customer experiences. This role requires proven B2B sales experience in the food manufacturing sector, and strong skills in negotiation and data analysis. The position is based in Wigan, UK.