Digital Demand Data Products Senior Lead

Ethel M; City of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading organization in digital marketing is seeking a Senior Lead for Digital Demand Data Products in London. This role involves defining the data strategy, developing governance models, and collaborating with various teams to enhance data product effectiveness. The ideal candidate will have strong experience in data strategy and governance, ensuring alignment with compliance regulations. This full-time position offers a hybrid work model.

Qualifications

• Proven experience in data product ownership and strategy.
• Strong understanding of data governance and compliance.
• Ability to manage stakeholder engagements effectively.

Responsibilities

• Define and own the Data Strategy and roadmap.
• Lead the development of data standards and governance models.
• Collaborate with marketing and sales teams to embed data products.

Skills

Data Strategy

Data Governance

Stakeholder Engagement

PESO Performance

Job description

Digital Demand Data Products Senior Lead page is loaded## Digital Demand Data Products Senior Leadremote type: Hybridlocations: GBR-London-Londontime type: Full timeposted on: Posted Todayjob requisition id: R142006**Job Description:****Data Product Strategy & Ownership*** Define and own the Data Strategy, roadmap, and initiatives that enable Digital Demand Transformation (e.g., Data Spine, taxonomy, content/data governance, reporting frameworks).* Translate transformation needs into clear data product requirements across omni-channel strategy development, consumer journey mapping, Paid, Earned, Shared and Owned (PESO) Media and Content, CRM, commerce, and performance measurement.* Ensure the data strategy supports both foundational enablement and advanced practices like personalisation and near-time attribution.**Governance & Taxonomy*** Lead the development and rollout of data taxonomy, standards, and governance models to ensure consistency and interoperability across platforms.* Establish processes to maintain data quality, accuracy, compliance, and integrity across global and regional teams.* Partner with Legal, Compliance, and IT to ensure responsible data use and alignment with privacy regulations. **Activation & Enablement*** Collaborate with regional marketing and sales teams to embed data products into ways of working, ensuring they can be activated to drive PESO performance, commerce growth, and consumer engagement* Partner with capability leads (Content, Channel, CRM, Consumer Care) to ensure data is powering optimisation and decision-making.* Ensure data products are scalable, user-friendly, and meet the needs of both business and technical stakeholders.**Stakeholder Engagement & Delivery*** Act as the bridge between business and technology, working closely with Digital Technologies, Finance, and external partners (e.g.Publicis, tech providers) to deliver fit-for-purpose data solutions.* Prioritise requests, manage trade-offs, and communicate product roadmaps and progress transparently to stakeholders.* Drive benefits realisation by linking data initiatives to measurable outcomes (e.g., campaign effectiveness, consumer journey optimisation, ROI).**Continuous Improvement*** Monitor usage and adoption of data products, incorporating feedback into the roadmap for continuous improvement.* Stay ahead of emerging data technologies, tools, and practices to ensure Mars’ Digital Demand data capabilities remain industry-leading.#LI-EN1#TBDDT[](blob:https://mars.wd3.myworkdayjobs.com/f9ef835e-bebe-475f-8f6b-66a06c0c470a)0:00 / 2:58