Ad Tech Business Director

Publicis Groupe; City of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading advertising agency in the UK is seeking an Ad Technology Business Director to spearhead digital ad tech initiatives. This role involves leading strategy and optimising advertising technology across global markets. The ideal candidate will have in-depth knowledge of the digital advertising ecosystem and a strong background in change management, with excellent communication skills required. This 12-month role offers hybrid working arrangements and comprehensive employee benefits.

Benefits

WORK YOUR WORLD opportunity

REFLECTION DAYS

HELP@HAND BENEFITS

FAMILY FRIENDLY POLICIES

FLEXIBLE WORKING, BANK HOLIDAY SWAP

BIRTHDAY DAY OFF

GREAT LOCAL DISCOUNTS

Qualifications

• Deep understanding of digital advertising platforms and ecosystems.
• Strong working knowledge of Dynamic Creative Optimisation tools.
• Track record in delivering successful change management in complex environments.

Responsibilities

• Lead the activation and optimisation of digital advertising technology.
• Work with partners to ensure compliance with marketing standards.
• Drive rollouts of advanced solutions and support markets.

Skills

Digital advertising ecosystem knowledge

Dynamic Creative Optimisation

Change management programs

Excellent communication skills

Analytical thinking

Proactive mindset

Tools

DV360

Google Campaign Manager

SA360

Job description

Company description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdeliveringReturnonInvestment;butit’salsoaboutgoingbeyondtodelivera

ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld’s leadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.

Overview

Are you a digital ad tech leader who thrives on driving innovation, shaping global strategy, and enabling transformational change? We’re looking for an Ad Technology Business Director to join our global team on an initial 12-month fixed-term contract, leading strategic technology and data initiatives across 40+ markets for one of the world’s biggest CPG brands.

This is a high-impact role where you’ll collaborate with local, regional, and global stakeholders to bring cutting-edge advertising technology, data solutions, and operational excellence to life. You’ll be the bridge between product, technology, media activation, and market teams—ensuring seamless delivery of both day-to-day support and major strategic projects.

Responsibilities

What you’ll do

• Lead the activation, governance, and optimisation of digital advertising technology solutions across global markets.
• Work closely with verification and measurement partners to ensure compliance with brand safety, marketing standards, and market requirements.
• Drive global rollouts of advanced solutions—including Dynamic Creative Optimisation—and support markets by solving challenges, improving workflows, and fostering adoption.
• Develop future-ready ad tech roadmaps aligned with business transformation goals and the evolving digital landscape.
• Champion integration of AdTech with MarTech, retail media, and commerce platforms—ensuring accuracy, interoperability, and measurement integrity.
• Support onboarding, training, and capability building across global teams to raise knowledge, performance, and adoption of best practices.
• Bring forward guidance on emerging technologies, from data privacy and clean rooms to blockchain, AI, CDPs, and more.
• Manage cross-functional implementation of data and technology initiatives while ensuring operational excellence, scalability, and financial clarity.
• Host regular knowledge-sharing sessions and play a key role in quarterly business reviews.
• Lead successful delivery of tech and data integration projects end-to-end.

Qualifications

What you’ll bring

• Deep understanding of the digital advertising ecosystem—including platforms such as DV360, Google Campaign Manager, SA360, DSPs, and more.
• Strong working knowledge of Dynamic Creative Optimisation tools and approaches.
• A track record of developing and delivering successful change management programs in complex, multi-market environments.
• The ability to craft a compelling vision—and inspire and unite internal teams and clients around it.
• Excellent communication and presentation skills, capable of shaping powerful narratives and influencing stakeholders at all levels.
• Commercial acumen and confidence managing profitability, utilisation, and financial performance.
• A proactive mindset, able to spot potential issues early and escalation where needed.
• Strong analytical thinking—comfortable interrogating data, reading signals, spotting opportunities, and building strategic recommendations.
• Meticulous attention to detail and a passion for accuracy and operational excellence.
• Experience working within restricted category industries is highly advantageous.
• Previous agency experience preferred.

If you’re ready to shape the future of global ad technology and guide a major global brand through its next wave of digital transformation, this 12-month fixed-term opportunity is your chance to make an immediate impact.

Additional information

Zenith Internationalhas fantastic benefits on offer to all of our employees. In addition to the classics,Pension,Life Assurance, Private Medical and IncomeProtectionPlanswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).