Marketing Executive jobs in United States

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper‑intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast‑growing unicorn with over $200 million in ARR and growing over 2× year‑over‑year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

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We’re looking for a Senior Marketing Manager to lead our paid social growth channel on Meta (Facebook) and associated platforms (Instagram, Reels, Audience Network). This is a hands‑on growth marketing role: you’ll own the paid social strategy, execute campaigns, run rigorous tests, measure incrementality, and manage multi‑million dollar budgets. You’ll partner closely with creative, analytics, product, and growth teams to ensure Cleo is making the most of paid social to acquire, activate, and retain users at scale.

• Own the full funnel paid social channel on Meta: building campaigns, setting budgets, choosing creatives, analysing performance, and making optimisations.
• Manage an eight‑figure annual budget across Meta platforms, allocating spend, optimising bids/placements, and ensuring efficiency and scale.
• Develop and run rigorous incrementality testing frameworks to understand the true impact of paid social, designing hold‑out tests, lift studies, and ensuring measurement integrity.
• Lead creative testing and optimisation: briefing creative, collaborating with design teams, testing different formats (Stories, Reels, Carousel, UGC) and surfacing what works.
• Drive experimentation across event‑tracking, optimisation strategy, custom audiences/ lookalikes, and emerging Meta features to push performance ahead of curve.
• Monitor and analyse campaign performance in depth, beyond surface metrics (e.g. CPA/ROAS) to trends, cohort behaviour, LTV impact, retention and incremental value. Use these insights to iterate and scale.
• Partner cross‑functionally with Growth, Analytics, Product, and Marketing teams to align on target audiences, attribution frameworks, measurement, and creative strategy.
• Establish a regular review rhythm: dashboards, weekly/monthly deep dives, sprint‑style experiment planning and performance reviews. Communicate insights and strategy to senior stakeholders.
• Ensure we’re continuously improving our paid social operating model, best practices, process improvements, tooling, and knowledge sharing across the team.

• 4+ years minimum hands‑on experience in paid social/paid acquisition, with significant exposure on Meta/Facebook/Instagram.
• Proven experience managing large‑scale paid social budgets and delivering measurable impact at scale.
• Strong experience in designing and interpreting incrementality or lift studies (e.g. hold‑out testing, incrementality measurement), proving value of paid social beyond standard attribution.
• Deep expertise in Meta’s ad ecosystem: Ads Manager, Advantage+, SKAN/AEM, custom audiences/lookalikes, placement optimisation, creative formats (Reels, Stories, etc). You stay up to date with Meta’s evolving features and can quickly adopt new tactics.
• Analytical mindset: comfortable with querying data sets, funnel breakdown and ideally SQL or a BI tool.
• Creative mindset + test‑and‑learn ethos: you brief creative, drive A/B and multivariate tests, iterate quickly and scale what works.
• Strong collaboration & stakeholder skills: you’ll work across Growth, Product, Analytics and Marketing and present to senior leadership, so you must communicate complex analysis into clear, strategic insights.
• Comfortable operating in a fast‑moving environment, prioritising experiments, optimising rapidly and managing ambiguity.
• (Optional but highly desirable) Experience in fintech, subscription or consumer app environments where paid social is a key acquisition lever.
• You are excited about Cleo’s mission to help people improve their financial lives, you’re motivated by impact and scale.

• A competitive compensation package (base + equity) with bi‑annual reviews, aligned to our quarterly OKR planning cycles.
• Work at one of the fastest‑growing tech startups, backed by top VC firms, Balderton & EQT Ventures.
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work.
• Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.

• Company‑wide performance reviews every 6 months.
• Generous pay increases for high‑performing team members.
• Equity top‑ups for team members getting promoted.
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days).
• 6% employer‑matched pension in the UK.
• Private Medical Insurance via Vitality, dental cover, and life assurance.
• Enhanced parental leave.
• 1 month paid sabbatical after 4 years at Cleo.
• Regular socials and activities, online and in‑person.
• We'll pay for your OpenAI subscription.
• Online mental health support via Spill.
• Workplace Nursery Scheme.
• And many more.

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio‑economic backgrounds. If there’s anything we can do to accommodate your specific situation, please let us know.

App access for people in the UK & Europe: If you are an iOS user, please use this link to sign up to our TestFlight version of the app, so you can have a play around with the functionality and features: https://testflight.apple.com/join/fDG9hWng

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Cleo AI. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Cleo AI may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Cleo AI’s Candidate Privacy Notice

United Kingdom | $85,000 - $90,000 | 1 month ago