Senior Marketing Manager, Live B2B Tech Events

Techoraco; City of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading event organization in the UK is looking for a Senior Marketing Manager to drive innovative marketing strategies that maximize paid attendance for events. Candidates should have over 7 years of experience in marketing, particularly in large-scale B2B events. The role demands a deep understanding of brand strategy and event positioning, as well as exceptional communication and analytical skills. A competitive compensation and benefits package is offered.

Benefits

Medical, dental and vision coverage

Employer matching retirement plan

Flexible work arrangements

Qualifications

• 7+ years of progressive marketing experience in a B2B environment.
• Demonstrated ability to drive paid attendance at large-scale events.
• Exceptional verbal and written communication skills.

Responsibilities

• Develop and oversee strategic marketing plan for events.
• Define unique value proposition for event positioning.
• Lead integrated, data-driven marketing campaigns.

Skills

Event positioning

Brand strategy

Digital marketing

Data interpretation

Persuasive storytelling

Project management

Creative campaign development

Analytical mindset

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

Digital marketing platforms

CRM systems

Job description

A leading event organization in the UK is looking for a Senior Marketing Manager to drive innovative marketing strategies that maximize paid attendance for events. Candidates should have over 7 years of experience in marketing, particularly in large-scale B2B events. The role demands a deep understanding of brand strategy and event positioning, as well as exceptional communication and analytical skills. A competitive compensation and benefits package is offered.