Head of Marketing - Shuffle Finance

Up World; City of London; On-site; GBP 60,000 - 75,000; Full time

Job summary

A growing technology-driven rewards company in London is seeking a Head of Marketing to drive the strategy for their consumer app. The ideal candidate will have extensive B2C marketing experience and a proven record of scaling user bases. You’ll lead marketing initiatives and a small team to enhance app engagement and drive growth. This role offers a competitive salary along with various perks, including flexible work arrangements.

Benefits

20 days holiday plus winter shutdown

Cycle to work scheme

12 work from anywhere days a year

Qualifications

• Experience in scaling user bases significantly.
• Strong skills in CRM and retention strategies.
• Familiarity with performance marketing on platforms like Meta and TikTok.

Responsibilities

• Own the marketing strategy to grow app users.
• Define and optimise KPIs for acquisition and retention.
• Lead CRM across various channels.

Skills

B2C marketing experience

CRM and lifecycle management

Data-driven approach

Influencer acquisition

Strategic planning

Job description

About Shuffle

Shuffle is a fast-growing circular finance platform supporting the UK’s best hospitality venues and rewarding customers through our consumer app. We’ve launched in Manchester, Liverpool and Glasgow, with more cities on the way, backed by £4m from top-tier VCs.

We’re building a high-performing, in-person team in London and are now hiring our first senior marketing leader.

The Role

We’re looking for a hands‑on Head of Marketing (for our consumer app) to own and scale our B2C growth engine - from strategy to execution. Reporting to the co‑founder, you’ll drive app downloads, activation and engagement, build our CRM and lifecycle programmes, and test new channels to make Shuffle the go‑to rewards app for hospitality.

You’ll lead a small team, work with freelancers, and collaborate closely with product, data and ops.

What You’ll Do

• Own the marketing strategy to grow from 18k to 100k+ users.
• Define and optimise acquisition, activation, retention and referral KPIs.
• Lead CRM across email, push and in‑app (Customer.io).
• Build and improve referral, rewards and segmentation strategies.
• Oversee social, content, influencers and affiliate programmes.
• Manage paid performance via freelancers (Meta, TikTok).
• Run local and city‑launch marketing, partnerships and OOH.
• Bring a test‑and‑learn, data‑driven approach while staying scrappy.

Who You Are

• Experienced B2C marketer with strong consumer app or marketplace experience.
• Proven at scaling user bases from tens of thousands upward.
• Skilled in CRM, lifecycle, segmentation and retention.
• Comfortable with influencer/micro‑creator acquisition and referral growth.
• Happy in a fast‑paced startup and confident switching between strategy and hands‑on execution.

What We Offer

• £60k–£75k salary DOE.
• Chance to own the marketing function.
• Key role in our growth and city‑launch playbook.
• 20 days holiday + winter shutdown + bank holidays.
• Cycle to work scheme.
• 12 “work from anywhere” days a year.
• Shoreditch (office‑based, WFH Wednesdays)