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A leading hotel chain in the UK is looking for a Digital Acquisition Executive to optimize digital media channels and maximize ROI. The role involves managing campaigns to increase website bookings and revenue while collaborating with in-house teams and agencies. The ideal candidate has a strong background in digital marketing, proven analytical skills, and can effectively manage communication. This position offers a salary up to £30,000 plus bonuses, a hybrid working model, and various employee benefits, including private health care and discounts.
Job Description
Find where you belong! Are you ready to turn data-driven insights into record-breaking digital results? Do you thrive on optimising campaigns that convert browsers into loyal customers? If so our Digital Acquisition Executive role could be for you.
As Digital Acquisition Executive for Travelodge you’ll maximise the return on investment of digital paid media advertising channels. You’ll assist the Acquisition team to deliver an increase in website bookings, revenue and visits while supporting key hotels and hotel locations identified by the business. You’ll be responsible for the management, optimisation and delivery of digital sales KPIs for at least one digital paid media channel.
You’ll have the opportunity to develop within an organisation where digital channels drive the majority of customer bookings with significant digital investment, and where the digital team has grown rapidly over the past 12 months. This is a great opportunity to work with some of the leading digital agencies, as well as direct contact with key digital partners such as Google, Facebook, and TripAdvisor.
We believe in creating an inclusive workplace where everyone can be their true self and belong. We work hard to improve the diversity of our teams and celebrate our differences. And we care about our colleagues’ wellbeing, so we ensure there are plenty of resources available so everyone can look after their emotional, physical, financial and work wellbeing. We call this “Better Me”.
To be successful in this role, you’ll have proven experience managing at least one digital paid media channel (such as display, social or affiliates) and a strong understanding of digital marketing, acquisition/media channel management or ecommerce. You’ll be confident in managing agencies and working collaboratively with in-house teams, with strong communication skills.
You’ll demonstrate strong analytical capability, including experience using reporting and optimisation tools such as Google Analytics, Excel and AI tools, alongside a solid understanding of budgeting, forecasting and channel-specific KPIs. You’ll have a good grasp of digital media best practice and be highly motivated, organised and detail-oriented, comfortable working in a fast-paced, results-driven environment with a clear focus on performance, delivery and optimisation.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.