Commercial jobs in United Kingdom

Digital Media Manager – Retail Media (Essential Home) at Reckitt

Essential Home, with a trusted portfolio of world‑class Air Care, Surface, Laundry and Pest Control products, brings the purpose of making a house your home to the market. Fuelling this newly formed business and leadership team is a diverse and inclusive culture that listens and learns, and that is entrepreneurial, agile and action oriented.

With high‑quality brands such as Air Wick, Cillit Bang, Calgon and Mortein, now is an exciting time to join a dynamic company full of purpose, pace and energy, creating a truly unique learning and career opportunity for all.

The Digital Activation Hub Team at Essential Home is a dynamic and highly skilled group dedicated to bridging the gap between marketing strategy and platform execution in digital media activations. This team is at the forefront of digital innovation, leveraging their extensive knowledge across various digital activation platforms to drive excellence in campaign performance. Reporting to the Digital Trading Lead, you will be responsible for ensuring that our digital media is planned strategically and executed with precision across activation platforms, harnessing platform capabilities and following best practices.

The Retail Media and Paid Search Manager is a key player in driving Essential Home’s digital presence across leading retail platforms such as Amazon Ads, Pacvue, Criteo, Citrus Ad and Google Ads. This role is primarily execution focused (70%), responsible for managing in‑platform campaign activations, performance tracking and real‑time optimisations to deliver against KPIs such as ROAS, reach and conversion. The remaining 30% involves strategic and tactical planning—translating audience insights into actionable media plans, contributing to annual brand planning and refining platform playbooks.

Working closely with internal cross‑functional teams and external partners, the Retail Media Manager ensures campaigns are aligned with brand objectives and platform capabilities. The ideal candidate brings deep expertise in retail media, strong analytical acumen and a proactive mindset to test, learn and scale what works. This role demands a balance of precision in execution and strategic foresight, making it ideal for someone who thrives in a fast‑paced, data‑driven environment.

• Strategic and Tactical (30%)
  • Translate brand and audience insights into actionable retail media paid search plans that align with campaign objectives and platform capabilities.
  • Develop monthly and quarterly activation calendars, ensuring alignment with promotional periods, product launches and retailer‑specific events.
  • Contribute to the creation and refinement of platform playbooks, incorporating learnings, best practices, and evolving capabilities from Amazon, Pacvue, Criteo and Citrus Ad.
  • Support budget allocation and phasing decisions, ensuring optimal spend distribution across platforms, products and timeframes.
  • Provide strategic oversight on test‑and‑learn initiatives, helping to prioritise hypotheses, define success metrics and scale winning tactics.
• Execution and Optimisation (70%)
  • Manage end‑to‑end campaign execution on Retail Media (Search & Display) and Paid Search (Google Ads) ensuring timely launches and accurate set‑up.
  • Monitor daily campaign performance and make real‑time optimisations to improve efficiency and meet KPIs.
  • Implement platform‑specific best practices for targeting, bidding and creative formats to maximise impact.
  • Leverage platform tools and betas to enhance campaign effectiveness and stay ahead of retail media innovations.
  • Coordinate with internal teams (brand, analytics, finance) to align execution with broader marketing goals.
  • Conduct A/B testing and test‑and‑learn pilots to identify scalable tactics and improve media productivity.
  • Track and report on key metrics such as ROAS, conversion rate and share of voice, providing actionable insights.
  • Ensure accurate budget pacing and delivery, adjusting spend based on performance trends and seasonal shifts.
  • Collaborate with external partners and platform reps to troubleshoot issues and unlock new opportunities.
  • Document and share campaign learnings and case studies to inform future activations and team knowledge.
  • Proactively share successful case studies and results with wider teams to foster a culture of excellence.

• 3–5 years of hands‑on experience managing retail media campaigns on platforms like Walmart Connect and Amazon Ads, including Sponsored Products, DSP and Paid Search.
• Proven track record of executing and optimising performance‑driven campaigns, with a strong understanding of retail media KPIs such as ROAS, conversion rate and share of voice.
• Experience working with retail media tools and dashboards, including campaign set‑up, budget pacing and performance reporting.
• Familiarity with retail media strategy and planning, including seasonal activation calendars, promotional alignment and audience targeting.
• Demonstrated ability to collaborate with cross‑functional teams (brand, sales, analytics) and external partners (agencies, platform reps) to drive campaign success.
• Experience in understanding brand planning, marketing goals and objectives to translate them into media plans and activations.

Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimisation, Digital Marketing, Commercial acumen, Collaboration, P&L management, FMCG/Consumer Health Experience, Brand Management, Media Planning, Media Strategy, Negotiation.

With inclusion at the heart of everything we do, we support our people at every step of their career journey and invest in wellbeing through parental benefits, an Employee Assistance Programme, and life insurance for all employees globally. We provide a range of other benefits in line with the local market and offer participation in global share plans. Eligible roles receive short‑term incentives to recognise outstanding results, with rewards in line with Reckitt's pay‑for‑performance philosophy.

We recognise that in real life, great people don't always 'tick all the boxes'. That is why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Marketing and Sales
• Industry: Consumer Goods Rental