Channel Executive

Premier Inn Limited; City of London, Chalk Hill; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A leading hotel chain is seeking a Programmatic Channel Executive to enhance digital marketing efforts. You will manage advertising campaigns, analyze performance metrics, and collaborate closely with the marketing team to drive brand strength and increase hotel occupancy. Proven experience in Programmatic/Display advertising and a data-driven mindset are essential. This full-time role promotes innovation in a creative environment and offers hybrid working arrangements.

Benefits

Up to 10% matched pension

Up to 60% discount on stays

Annual Incentive up to 15% Bonus

Qualifications

• Proven experience in Programmatic/Display advertising.
• Ability to interpret performance metrics and translate them into actionable insights.
• Good grasp of how channels work together to drive results.
• Able to work independently and manage multiple projects.

Responsibilities

• Manage Programmatic/Display channels ensuring effective campaign execution.
• Build relationships with external agencies for strategic alignment.
• Deliver reporting and data analysis to track KPIs and inform strategy.
• Collaborate with marketing teams for unified strategies.
• Identify growth opportunities and improve campaign performance.

Skills

Programmatic/Display advertising

Data-driven mindset

Digital media mix

Project management

Job description

Join to apply for the Channel Executive role at Premier Inn.

Premier Inn are looking for a passionate and proactive Programmatic Channel Executive to join our Digital Marketing team, specialising in Programmatic/Display marketing. This role is pivotal in driving incremental revenue, increasing hotel occupancy and building long‑term brand strength through full‑funnel digital marketing strategies.

Contract Type: Full‑Time and Permanent

Salary: Up to £45,000pa (for the right experience)

Location: Holborn - London or Houghton Regis, Bedfordshire and hybrid working with coming to the office a minimum of 3 days a week

Why You’ll Love It Here

• Up to 10% matched pension
• Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand
• Annual Incentive of up to 15% Bonus

What you’ll be doing:

• Lead the day-to-day management of Programmatic/Display channels, ensuring campaigns are planned, activated, and optimised effectively.
• Build and maintain strong relationships with external agencies, ensuring alignment with strategic goals and high-quality execution.
• Deliver insightful reporting and data analysis to track KPIs, identify opportunities and inform future strategy.
• Work closely with our wider marketing teams including Brand, PR and Product to ensure strong cross‑departmental stakeholder management and a unified full‑funnel mindset.
• Use data‑driven insights to identify growth opportunities, test new strategies, and continuously improve campaign performance.

What you’ll need:

• Proven experience in Programmatic/Display advertising.
• A data‑driven mindset with the ability to interpret performance metrics and translate them into actionable insights.
• A good grasp of the digital media mix and how channels work together to drive results.
• Ability to work independently, manage multiple projects, and bring proactive energy to the team.

Be part of our Commercial Team at Whitbread

Our brands speak for themselves, but that’s down to the work that our Marketing team put in. Creativity and innovation allow us to elevate our brands, gain new guests and keep our regulars coming back for more. From producing branded adverts that showcase our ever‑changing hotel rooms, right through to promoting new launches, B2B and collaborating with Media agencies to deliver different digital campaigns, you’ll be there using insight, data and strategy to get our brands noticed.

Seniority level

Not Applicable

Employment type

Full‑time

Job function

Advertising and Marketing

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