Marketing and Brand Designer

The Design Project; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A thriving fintech company in Holborn, London is seeking a Marketing and Brand Designer to enhance brand consistency across all channels. The role requires collaborating with marketing and product teams to deliver compelling design solutions while owning and refining the brand identity. Candidates should have 3-5 years of experience and proficiency in Adobe Creative Suite and Figma. A relevant degree is preferred. This full-time position offers a hybrid working model and an attractive salary package between £35,000 and £50,000, including various employee benefits.

Benefits

Stock Options

Private Medical Insurance

Dental Insurance

Enhanced Maternity Leave

Enhanced Paternity Leave

Free Gym

Subsidised Lunch

Deliveroo Allowance

Qualifications

• 3-5 years of experience as Marketing Designer or similar role.
• Strong portfolio showcasing marketing assets and brand identity.
• Ability to collaborate across teams to align design with business objectives.

Responsibilities

• Create marketing materials including graphics, infographics, and presentations.
• Manage and evolve brand identity while adhering to guidelines.
• Collaborate on web design to improve user experience.

Skills

Proficiency in Design Software

Digital Asset Design

Print Design Capabilities

Brand Identity Development

Presentation Design

Collaboration and Communication

Attention to Detail

Interest in Fintech & Marketing

Education

Bachelor's degree in Graphic Design or related field

Tools

Adobe Creative Suite

Figma

Job description

Job Title: Marketing and Brand DesignerCompany: YouLendLocation: Holborn, England, United KingdomJob Type: FULL_TIMECategory: Marketing Operations / Brand DesignDate Posted: 2026-01-12Experience Level: 2-5 yearsRemote Status: On-site (Hybrid possible, based on office days)

• Drive brand consistency and visual communication across all marketing channels, from digital assets to print collateral.
• Collaborate cross-functionally with marketing, product, sales, and commercial teams to translate business objectives into compelling design solutions.
• Own and refine YouLend's brand identity, ensuring adherence to brand guidelines and contributing to its evolution as a leading embedded finance platform.
• Develop high-quality marketing assets that support campaign objectives, drive growth, and enhance user engagement across various touchpoints.
• Contribute to the improvement of web and digital user journeys through wireframes, prototypes, and high-fidelity designs.

📝 Enhancement Note: This role bridges marketing strategy and creative execution, requiring a strong understanding of how design influences business growth and brand perception within the fintech sector. The "hybrid" aspect suggests potential for remote work on certain days, but the primary expectation is on-site presence in Holborn.

📈 Primary Responsibilities

• Asset Creation: Design and deliver a wide range of marketing materials, including social media graphics, infographics, email banners, landing page visuals, presentations, and ebooks.
• Brand Stewardship: Own and evolve YouLend’s visual brand identity, ensuring strict adherence to brand guidelines across all internal and external communications and safeguarding brand integrity.
• Digital Experience Enhancement: Collaborate with the broader design team and website manager to conceptualize and design improved website user interfaces, wireframes, prototypes, and high-fidelity mockups.
• Print and Event Collateral: Produce professional, print-ready materials such as brochures, flyers, posters, and event signage to support marketing campaigns and industry events.
• Sales and Commercial Enablement: Develop visually persuasive PowerPoint presentations and pitch decks tailored for sales teams and strategic partnership initiatives.
• Messaging Alignment: Work in close partnership with marketing and content teams to ensure visual elements effectively complement and amplify campaign messaging and strategic objectives.
• Web Design Collaboration: Contribute to the visual design and user experience of the company website and other digital platforms.
• Campaign Visuals: Develop creative concepts and visuals for integrated marketing campaigns across multiple channels.

📝 Enhancement Note: The responsibilities emphasize a hands-on design role with significant ownership over brand assets and identity. The need to support sales and commercial teams with compelling presentations highlights the direct impact of design on revenue generation.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles with this level of responsibility and creative demand. Equivalent practical experience will also be considered.

Experience: 3-5 years of professional experience in a Marketing Designer, Graphic Designer, or similar creative role, with a focus on marketing and brand development.

Required Skills:

• Proficiency in Design Software: Strong expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma, demonstrating the ability to move from concept ideation to final execution.
• Digital Asset Design: Proven experience in creating high-quality marketing assets for digital platforms, including social media, email, web banners, and landing pages.
• Print Design Capabilities: Experience in designing and preparing files for print production, including brochures, flyers, and event collateral.
• Brand Identity Development: Demonstrated ability to understand, apply, and evolve brand guidelines, ensuring visual consistency across all platforms.
• Presentation Design: Skill in creating impactful and visually appealing PowerPoint or Google Slides presentations for sales, marketing, and stakeholder communications.
• Collaboration and Communication: Excellent interpersonal skills with the ability to effectively receive feedback, articulate design rationale, and collaborate with diverse teams (marketing, sales, product, commercial).
• Attention to Detail: Meticulous approach to design execution, ensuring accuracy, consistency, and adherence to brand standards.
• Interest in Fintech & Marketing: A genuine curiosity and interest in the fintech industry, marketing strategy, and how design contributes to business growth and brand perception.

Preferred Skills:

• Video Editing & Motion Graphics: Experience with video editing software (e.g., Adobe Premiere Pro, After Effects) and creating motion graphics for marketing content.
• Startup/Fintech Experience: Previous experience working within a fast-paced startup environment or the fintech sector, understanding its unique demands and pace.
• Web Design/UX Principles: Familiarity with web design principles, UX/UI best practices, and experience contributing to website wireframing and prototyping.

📝 Enhancement Note: The emphasis on both Adobe Creative Suite and Figma suggests a need for a designer who can handle both established print workflows and modern digital design and prototyping tools. The preference for video/motion graphics and startup/fintech experience indicates areas where candidates can differentiate themselves.

• Demonstrate Brand Evolution: Showcase examples of how you've developed, maintained, or evolved brand identities, highlighting your ability to ensure consistency across diverse applications.
• Marketing Campaign Assets: Include a range of marketing assets created for specific campaigns, demonstrating your understanding of campaign objectives and target audiences.
• Digital & Print Examples: Present a clear distinction between digital marketing assets (social media, web graphics, email banners) and print collateral (brochures, event materials).
• Presentation Design Showcase: Feature examples of compelling sales or marketing presentations that effectively communicate complex information visually.
• Figma & Adobe Suite Proficiency: Ensure your portfolio clearly reflects your command of both Adobe Creative Suite and Figma, showcasing your versatility across different design tools.
• Problem/Solution Framework: For key projects, articulate the design challenge, your creative process, and the measurable impact or outcome of your design solutions.

Process Documentation:

• Design Workflow: Be prepared to discuss your typical design process, from brief intake and concept development through to execution, feedback incorporation, and final delivery, emphasizing efficiency and collaboration.
• Brand Guideline Application: Articulate how you approach understanding and applying existing brand guidelines and, if applicable, how you contribute to their refinement or expansion.
• Cross-Functional Collaboration: Be ready to describe how you collaborate with non-design stakeholders (marketing, sales, product) to gather requirements, present concepts, and iterate on designs.
• Tool Integration: Discuss how you leverage different tools (e.g., Figma for prototyping, Adobe for final assets) within your workflow to optimize efficiency and output quality.

📝 Enhancement Note: A strong portfolio is critical for this role. It should not only showcase aesthetic quality but also demonstrate strategic thinking, understanding of marketing objectives, technical proficiency, and the ability to work within brand constraints while pushing creative boundaries.

Salary Range: Based on the experience level (3-5 years), location (London, UK), and industry (Fintech), a competitive salary range for a Marketing and Brand Designer in Holborn, London, would typically fall between £35,000 and £50,000 per annum. This estimate considers the cost of living in London, the demand for skilled design professionals in the tech sector, and YouLend's growth stage.

• Stock Options: Opportunity to own a stake in the company's success.
• Private Medical Insurance: Comprehensive health coverage through Vitality.
• Dental Insurance: Dental care coverage provided by BUPA.
• Employee Assistance Program (EAP): Access to support services through Health Assured.
• Enhanced Maternity and Paternity Leave: Generous leave policies to support new parents.
• Modern Office Space: A sophisticated and well-equipped office located in Central London.
• On-site Gym: Access to a free gym within the Holborn office building.
• Subsidised Lunch: Discounted meals through the Feedr service.
• Deliveroo Allowance: Provided for late working hours in the office.
• Monthly In-Office Masseuse: Wellness benefit to support employee well-being.
• Team and Company Socials: Regular events to foster team cohesion and company culture.
• Activity Clubs: Participation in clubs like Football Power League, Paddle, and Yoga.

Working Hours: The role is advertised as FULL_TIME, with an estimated standard working week of 40 hours. While the office is in Holborn, the "hybrid" designation suggests some flexibility may be available, allowing for a blend of on-site and remote work, though specific days in the office will be expected.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for London and the specified experience level. The benefits package is extensive, highlighting YouLend's commitment to employee well-being and engagement, which is a significant draw for candidates in competitive markets.

Industry: Fintech, specifically Embedded Finance. YouLend operates at the intersection of financial technology and e-commerce/platform services, providing crucial financing solutions to businesses. This industry is characterized by rapid innovation, a focus on scalability, and a data-driven approach.Company Size: YouLend is a growing, well-capitalized company. Having funded over 370,000 businesses and achieving significant revenue growth, it operates beyond a startup phase but retains a dynamic, high-growth ethos. The marketing team is described as "small but mighty," indicating a lean, impactful structure.Founded: While the founding date isn't explicitly stated, YouLend's significant growth and funding milestones suggest it has been established for several years, allowing it to refine its operating model and market position.

Team Structure:

• Marketing Team: The Marketing Designer will be a key member of a small, focused marketing team, reporting directly to the Senior Marketing Manager. This implies a collaborative, hands-on environment where individual contributions have a visible impact.
• Cross-Functional Collaboration: The role requires close working relationships with product, design, sales, and commercial teams. This indicates a culture of interdepartmental cooperation and shared goals.
• Reporting Line: Reporting to the Senior Marketing Manager provides a clear line of accountability and mentorship within the marketing function.

Methodology:

• Data-Driven Approach: YouLend emphasizes a "data-driven culture," suggesting that decisions, including design choices, should be informed by insights and performance metrics.
• Speed and Efficiency: The company values "speed (anti-red tape)," indicating a preference for agile processes and quick decision-making, which is common in fast-paced fintech environments.
• Independent Work: An "independent work environment where results matter" suggests autonomy and a focus on outcomes, requiring proactive and self-motivated individuals.

📝 Enhancement Note: YouLend's culture appears to blend the agility and innovation of a startup with the structure and professionalism of a well-funded, established fintech company. The emphasis on data, speed, and independence is crucial for candidates to understand when applying.

Operations Career Level: This role represents an intermediate-level position within the marketing and design function. It offers a solid foundation for a career in marketing design, brand management, or broader marketing roles within the fintech industry. The "design brains and muscle of the growth function" positioning suggests significant responsibility and potential for impact.

Reporting Structure: The Marketing and Brand Designer reports directly to the Senior Marketing Manager. This provides a clear path for mentorship, performance feedback, and guidance on career development within the marketing team.

Operations Impact: The designer's work will directly influence YouLend's brand perception, marketing campaign effectiveness, sales enablement, and potentially website conversion rates. By visually communicating the company's value proposition and brand identity, the role plays a crucial part in driving business growth and market penetration.

• Brand Identity Leadership: Potential to grow into a lead brand designer role, taking on more strategic responsibility for brand direction and visual strategy.
• Fintech Marketing Expertise: Develop specialized knowledge and a strong portfolio within the high-demand fintech sector, opening doors to senior marketing or branding roles in similar companies.
• Cross-Functional Skill Development: Gain experience collaborating with diverse departments, enhancing understanding of sales cycles, product development, and overall business strategy, which can lead to broader marketing management roles.
• Design Specialization: Opportunity to deepen skills in specific areas like motion graphics, UX/UI, or campaign design, becoming a subject matter expert.
• Mentorship from Senior Manager: Direct guidance from a Senior Marketing Manager can accelerate learning and career progression.

📝 Enhancement Note: The role is positioned as pivotal to the growth function, offering significant opportunities for a designer eager to contribute strategically and develop within the dynamic fintech space.

Office Type: YouLend offers a "modern and sophisticated office space" located in Central London (Holborn). This suggests a professional, well-equipped environment designed for collaboration and productivity.

Office Location(s): The primary listed location is Holborn, England, United Kingdom. This central London location is well-connected and offers access to amenities.

Workspace Context:

• Collaborative Hub: The office is designed to foster collaboration, with spaces likely conducive to team meetings, brainstorming sessions, and cross-functional interactions.
• On-site Amenities: The presence of a free gym, subsidised lunch, and a masseuse indicates a strong focus on employee well-being and convenience within the office environment.
• Technology Integration: As a fintech company, it's expected that the office will be equipped with modern technology to support design workflows and communication.
• Independent Work Culture: While collaborative spaces exist, the culture also emphasizes independent work, suggesting that designers will have focused time and potentially dedicated workstations for individual tasks.

Work Schedule: The role is full-time, with an estimated 40 hours per week. The "hybrid" aspect implies that while on-site presence is expected, there may be flexibility for remote work on certain days, allowing for a balance that supports focused design work and team collaboration.

📝 Enhancement Note: The office environment is a significant perk, offering not just a workspace but a range of amenities aimed at enhancing employee experience and productivity, which is a key differentiator for attracting talent.

Interview Process:

• Initial Screening: A brief call with a recruiter or HR to assess basic qualifications, cultural fit, and salary expectations.
• Hiring Manager Interview: A discussion with the Senior Marketing Manager to delve deeper into your experience, design philosophy, and understanding of the role's responsibilities. This is where your portfolio will be a primary focus.
• Portfolio Review & Design Challenge: A dedicated session where you will present your portfolio, discussing key projects, your design process, and how you've applied design to achieve marketing objectives. You may also be given a small, time-bound design challenge to assess your skills, problem-solving abilities, and how you approach specific tasks relevant to YouLend's brand and marketing needs.
• Cross-Functional Interview: Potentially an interview with stakeholders from sales, product, or commercial teams to assess collaboration skills and how you translate business needs into design.
• Final Interview/Offer: A concluding conversation, possibly with a marketing lead or senior management, to finalize the decision and extend an offer.
• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in marketing design, brand identity, digital assets, and presentations. Tailor your selection to highlight experience relevant to fintech and B2B marketing.
• Tell a Story: For each project, clearly articulate the brief, your role, your creative process (ideation, sketching, iteration), the tools used, the challenges faced, and the outcomes or impact achieved. Quantify results where possible (e.g., improved engagement, higher conversion rates).
• Showcase Brand Consistency: Include examples that demonstrate your ability to work within and evolve brand guidelines.
• Highlight Tool Proficiency: Ensure your portfolio visually demonstrates your command of Adobe Creative Suite and Figma.
• Prepare for "Why YouLend": Be ready to explain why you are interested in YouLend specifically, demonstrating research into their business, brand, and industry.
• Understand the Brief: If given a design challenge, read the brief carefully and ask clarifying questions about objectives, target audience, and desired outcomes.
• Time Management: Practice designing within time constraints, focusing on delivering a clear and effective solution rather than perfection.
• Presentation Clarity: Be prepared to present your challenge solution concisely, explaining your rationale and design choices.

📝 Enhancement Note: The interview process is likely to be thorough, with a strong emphasis on evaluating your portfolio and practical design skills. Be prepared to articulate your thought process and demonstrate how your design work contributes to business objectives.

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop (image editing, web graphics), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print collateral, ebooks).
• Figma: A critical tool for modern UI/UX design, wireframing, prototyping, and collaborative design workflows. Its use suggests a focus on digital experiences and efficient team collaboration.

Analytics & Reporting:

• While not a primary design tool, familiarity with how design impacts analytics and reporting metrics is valuable. This might include understanding how to design for conversion rate optimization (CRO) on landing pages or how visual elements affect engagement on social media.

CRM & Automation:

• Presentation Software: Proficiency in PowerPoint and likely Google Slides for creating sales decks and marketing presentations.
• Collaboration Tools: Experience with tools like Slack, Microsoft Teams, or similar for internal communication and project management.
• Project Management Software: Familiarity with tools like Asana, Trello, or Jira, which are often used for managing design tasks and project workflows.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and Figma indicates that proficiency in these tools is non-negotiable. Experience with video editing and motion graphics is a desirable bonus, suggesting potential future needs or expanded project scope.

Operations Values:

• Growth-Oriented: A strong emphasis on driving business growth through effective marketing and design.
• Data-Informed: Decisions are guided by data and performance metrics, requiring designers to understand how their work impacts business outcomes.
• Speed and Agility: A culture that values quick execution and adaptability, minimizing bureaucracy.
• Collaboration: A strong emphasis on working effectively with cross-functional teams to achieve shared goals.
• Innovation: As a fintech leader, YouLend likely values creative problem-solving and staying ahead of industry trends.
• Ownership: Employees are encouraged to take initiative and responsibility for their work.
• Cross-Functional Integration: The role necessitates close partnership with marketing, sales, product, and commercial teams, requiring clear communication and a team-player attitude.
• Feedback Exchange: Expect a culture where constructive feedback is given and received to continuously improve design output and campaign effectiveness.
• Proactive Communication: Given the emphasis on speed, proactive communication and alignment with stakeholders are crucial.

📝 Enhancement Note: YouLend fosters a culture that blends professional ambition with a supportive, results-driven environment. Candidates who are proactive, collaborative, and data-aware will thrive here.

• Balancing Brand Identity and Campaign Needs: Effectively translating diverse marketing and sales objectives into designs that remain consistent with YouLend's established brand identity.
• Fast-Paced Environment: Adapting to the rapid pace of a growing fintech company, requiring quick turnaround times and the ability to manage multiple projects simultaneously.
• Evolving Brand Landscape: Keeping YouLend's visual identity fresh and relevant in a competitive and rapidly changing fintech market.
• Cross-Functional Alignment: Ensuring that design solutions meet the varied needs and expectations of different departments.
• Fintech Industry Immersion: Gaining deep insight into the fintech sector, its trends, and its design considerations.
• Brand Strategy Involvement: Opportunity to contribute to the strategic evolution of YouLend's brand identity.
• Skill Enhancement: Potential to develop skills in video editing, motion graphics, or advanced UI/UX design, depending on project needs and personal development goals.
• Career Progression: Clear path for advancement within the marketing team, potentially into a Lead Designer or Marketing Manager role.

📝 Enhancement Note: The role offers a significant opportunity to grow within a high-impact area of a successful fintech company, tackling challenges that are both creative and strategically important.

Strategy Questions:

• "Describe your process for developing visual assets for a new marketing campaign. How do you ensure alignment with the overall campaign messaging and brand guidelines?"
• "Walk me through a project where you had to refine or evolve a brand identity. What was your approach, and what were the key considerations?"
• "How do you approach designing a sales presentation or pitch deck to effectively communicate value and drive engagement?"
• "Tell me about a time you collaborated with non-design stakeholders to bring a design project to completion. What challenges did you face, and how did you overcome them?"

Company & Culture Questions:

• "What interests you about YouLend and the embedded finance industry?"
• "How do you see your design skills contributing to YouLend's growth objectives?"
• "Describe your ideal work environment. How do you thrive in a fast-paced, data-driven culture?"
• "How do you stay updated on design trends and best practices, particularly within the fintech sector?"
• Structure: Organize your portfolio logically, perhaps by project type (campaigns, brand, web) or by chronological order of impact.
• Narrative: For each selected project, craft a compelling narrative: problem, solution, impact. Focus on the "why" behind your design choices.
• Visuals: Ensure your presentation is visually clean, professional, and showcases your design skills. Use high-quality mockups.
• Tool Demonstration: Be ready to briefly discuss or even demonstrate your proficiency in Figma and Adobe Creative Suite if asked.
• Conciseness: Respect the allocated time, delivering key insights efficiently.

📝 Enhancement Note: Prepare to discuss not just your design output but also your strategic thinking, collaborative process, and understanding of how design serves business objectives. Demonstrating curiosity about YouLend and the fintech sector will be highly advantageous.

To apply for this Marketing and Brand Designer position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your submitted portfolio prominently features examples of marketing collateral, brand identity work, digital assets, and presentations, ideally demonstrating experience in B2B or fintech contexts.
• Resume Optimization: Tailor your resume to highlight the required skills and responsibilities, using keywords such as "Marketing Design," "Brand Identity," "Adobe Creative Suite," "Figma," "Digital Marketing," "Print Design," and "Fintech." Quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, showcasing your portfolio with clear narratives, and preparing answers to common interview questions related to design strategy, collaboration, and industry interest.
• Company Research: Thoroughly research YouLend's website, recent news, and market position to understand their brand, business model, and the embedded finance landscape. This will enable you to articulate your interest and fit more effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Application Requirements

The ideal candidate should have 3-5 years of experience in marketing design, with strong proficiency in Adobe Creative Suite and Figma. They should also possess strong communication skills and an interest in marketing strategy and fintech.

Stock Options, Private Medical Insurance, Dental Insurance, Enhanced Maternity Leave, Enhanced Paternity Leave, Free Gym, Subsidised Lunch, Deliveroo...