Ad Tech & Data Leader: Global Audience Strategy

Publicis Groupe; Greater London; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A global marketing company is seeking an Ad Tech & Data Manager who will lead ad technology and audience strategies for diverse clients in luxury, travel, and FMCG sectors. This role requires strong knowledge of ad tech, data governance, and project management. You will develop audience strategies and ensure robust ad tech practices. With a hybrid work model, you'll have a chance to influence data activation across various markets and make a significant impact.

Benefits

Pension

Life Assurance

Private Medical

Reflection Days

Flexible Working

Great local discounts

Qualifications

• Strong knowledge of ad servers, DSPs, identity, and measurement platforms.
• Hands-on experience with ad serving or activation platforms.
• Solid experience with tagging, tracking QA, and data quality governance.

Responsibilities

• Lead ad tech strategy and operations, ensuring platforms and governance are robust.
• Own and evolve the ad tech roadmap to unlock performance and efficiency.
• Define audience management standards and guide the use of 1st, 2nd, and 3rd-party data.

Skills

Ad technology knowledge

Data quality governance

Project management

Communication skills

Audience segmentation

Tools

Google Marketing Platform

Ad serving platforms

DSPs

Job description

A global marketing company is seeking an Ad Tech & Data Manager who will lead ad technology and audience strategies for diverse clients in luxury, travel, and FMCG sectors. This role requires strong knowledge of ad tech, data governance, and project management. You will develop audience strategies and ensure robust ad tech practices. With a hybrid work model, you'll have a chance to influence data activation across various markets and make a significant impact.