Ad Tech & Data Leader: Global Audience Strategy

Publicis Groupe; Greater London; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A global marketing firm in the United Kingdom is seeking an Ad Tech & Data Manager to lead strategy and operations for ad technology across various client sectors. This role includes owning ad tech foundations, driving audience activation strategies, and ensuring the quality of tagging and data governance. The ideal candidate should have strong experience in ad serving platforms like Google Marketing Platform and proven project management skills. This position supports a hybrid working pattern, allowing a balance of workplace and remote work.

Benefits

Pension Plan

Private Medical Insurance

Flexible working options

Reflection Days

Health and wellbeing support

Local discounts

Qualifications

• Strong knowledge of digital advertising ecosystem.
• Hands-on experience with ad serving platforms.
• Proven project management skills across teams.

Responsibilities

• Lead ad tech strategy and operations.
• Develop audience management standards.
• Build and maintain tagging and asset inventories.

Skills

Ad serving knowledge

Project management

Tagging and tracking QA

Audience segmentation

Tools

Google Marketing Platform

DSPs

Job description

A global marketing firm in the United Kingdom is seeking an Ad Tech & Data Manager to lead strategy and operations for ad technology across various client sectors. This role includes owning ad tech foundations, driving audience activation strategies, and ensuring the quality of tagging and data governance. The ideal candidate should have strong experience in ad serving platforms like Google Marketing Platform and proven project management skills. This position supports a hybrid working pattern, allowing a balance of workplace and remote work.