Senior Product Designer, Product Growth

The Design Project; Greater London; On-site; GBP 60,000 - GBP 80,000; Full time

Job description

Job Title: Senior Product Designer, Product GrowthCompany: ITVLocation: White City, London - HybridJob Type: Full time, 12 Month Fixed-Term ContractCategory: Product Design, Growth OperationsDate Posted: 2026-02-10T17:03:24Experience Level: 5-10 YearsRemote Status: Hybrid

• Spearhead hypothesis-led design initiatives to drive measurable growth within ITV's streaming ecosystem, focusing on optimizing user acquisition, activation, and retention funnels.
• Leverage a deep understanding of user psychology and data analysis to identify friction points in the user journey and design high-velocity experiments to eliminate them.
• Collaborate closely with Product Managers, Data Analysts, and Engineers to define and execute an experimentation backlog, translating user behavior insights into impactful design solutions.
• Own the end-to-end design process for growth initiatives, from low-fidelity wireframes for rapid testing to high-fidelity, polished UI across mobile, web, and Connected TV (CTV) platforms, ensuring a premium brand experience.

📝 Enhancement Note: This role is a critical component of ITV's "Streaming, Interactive & Data" division, directly impacting the success of ITVX. The focus on "Product Growth" and "Growth Operations" signifies a data-driven, experimental approach to design, requiring a candidate who can balance rapid iteration with polished execution to drive key business metrics like subscriptions and engagement. The 12-month fixed-term contract suggests a project-based or expansionary need within the team.

📈 Primary Responsibilities

• Hypothesis-Led Design: Lead design strategy by formulating hypotheses and defining success metrics for new features and optimizations, rather than simply fulfilling feature requests.
• Funnel Optimization: Conduct in-depth analysis of the complete user journey, from initial discovery and registration through to the subscription lifecycle, pinpointing and resolving drop-off points to improve conversion rates.
• Rapid Experimentation: Design, prototype, and facilitate the launch of A/B and multivariate tests, demonstrating the ability to create both scrappy versions for quick learning and polished designs for scaling.
• Behavioral Design Application: Apply principles of behavioral economics and psychology (e.g., nudges, social proof, cognitive ease) to design interventions that enhance user activation, drive long-term retention, and increase subscriber value.
• Cross-Functional Collaboration: Foster strong partnerships with Product Managers, Data Analysts, and Engineers to collaboratively prioritize the experimentation roadmap, interpret complex user behavior data, and ensure seamless integration of design solutions.
• Full-Stack Execution: Manage the design lifecycle from initial low-fidelity wireframes for testing purposes to high-fidelity, pixel-perfect UI designs that uphold a premium brand aesthetic across diverse platforms including Mobile, Web, and Connected TV (CTV).
• Design System Contribution: Develop and contribute reusable "Growth Patterns" to the existing Design System, creating scalable components for onboarding, upsells, and cross-selling strategies.
• User Activation Enhancement: Redesign onboarding flows to ensure new users immediately reach their "value moment," accelerating time-to-value and reducing early churn.
• Conversion and Monetization Optimization: Streamline and enhance the checkout and transaction experience to minimize friction, boost conversion rates, and increase overall subscriber lifetime value.
• Retention Loop Design: Develop strategic engagement triggers and re-engagement flows to encourage lapsed users to return to the ITVX experience, fostering sustained viewership.
• Platform Integration: Improve the user journey across partner platforms to create a seamless and intuitive entry point into ITV's streaming services.

📝 Enhancement Note: The responsibilities clearly indicate a role focused on iterative design and data-driven decision-making. The emphasis on "hypothesis-led design," "rapid experimentation," and "funnel optimization" aligns with growth-focused product roles. The need for "full-stack execution" across multiple platforms (Mobile, Web, CTV) highlights the breadth of design challenges.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Design, Human-Computer Interaction, Psychology, or a related field is beneficial.Experience: Extensive experience (typically 5-10 years) in a Product Design (UX/UI) role, with a strong emphasis on growth-focused product development and experimentation.

Required Skills:

• Portfolio Demonstrating Growth Impact: A comprehensive portfolio showcasing previous work with a clear, measurable impact on key growth metrics (e.g., conversion rates, user activation, retention, monetization).
• Growth Framework Expertise: Proven experience working with and applying growth frameworks such as Acquisition, Activation, Engagement, Retention, and Monetization funnels.
• Multi-Platform Design Proficiency: Strong expertise in designing user experiences across multiple platforms, including iOS, Android, and Web.
• Advanced Figma & Prototyping: Mastery of Figma for design creation, wireframing, and prototyping, including advanced interaction and motion design capabilities.
• Agile/Squad Environment Experience: Demonstrated ability to thrive and collaborate effectively within Agile or Squad-based development environments, working closely with engineering and data teams.

Preferred Skills:

• Connected TV (CTV) Design Experience: Prior experience designing specifically for Connected TV platforms (e.g., Apple TV, Fire TV, Roku).
• Motion Design Expertise: Proficiency in motion design, utilizing tools like Lottie or similar, to create engaging and dynamic user interfaces.
• Behavioral Economics & Psychology Application: A strong theoretical and practical understanding of behavioral economics and psychology principles and their application in product design to influence user behavior.
• Data Analysis & Interpretation: Ability to interpret complex data dashboards, user analytics, and A/B test results to inform design decisions.
• Design System Development: Experience contributing to or developing design systems, particularly with reusable growth patterns.

📝 Enhancement Note: The "extensive experience" requirement, coupled with the specific need for a portfolio demonstrating "measurable growth impact," positions this as a senior-level role. The emphasis on Figma, multi-platform design, and Agile environments are standard for modern product design roles, while the specific mention of growth frameworks, behavioral economics, and CTV experience highlights the specialized nature of this position.

• Growth-Centric Case Studies: Showcase 2-3 detailed case studies focusing on growth initiatives where your design contributions led to quantifiable improvements in user acquisition, activation, conversion, or retention.
• Metrics and ROI Demonstration: Clearly articulate the key metrics used to measure success for each project and present the resulting ROI or business impact of your design solutions.
• Experimentation Process: Illustrate your process for hypothesis generation, A/B test design, and iteration based on experimental outcomes.
• User Journey Mapping: Include examples of how you've mapped and optimized complex user journeys, particularly within acquisition and subscription funnels.
• Cross-Platform Consistency: Demonstrate your ability to maintain brand consistency and user experience quality across different platforms (web, mobile, CTV).

Process Documentation:

• Hypothesis Formulation: Evidence of how you structure design hypotheses, linking them directly to specific user problems and desired business outcomes.
• Experimentation Workflow: Documentation or examples of your workflow for designing, prototyping, and collaborating on the implementation of A/B tests.
• Data Interpretation & Synthesis: Examples of how you translate raw data and analytical insights into actionable design recommendations and iterative improvements.
• Design System Contribution: Showcase any contributions to design systems, particularly any reusable "Growth Patterns" you may have developed.

📝 Enhancement Note: For a "Senior Product Designer, Growth" role, the portfolio is paramount. It must go beyond aesthetics to prove analytical capability and demonstrable business impact. The focus should be on the process of growth design, not just the final output. Candidates need to clearly articulate how their designs directly influenced user behavior and business metrics.

Salary Range: Given the Senior Product Designer role, hybrid work in London, and the 12-month fixed-term contract nature, a competitive salary range is expected. Based on industry benchmarks for similar roles in London (as of early 2026), it would likely fall between £65,000 - £90,000 per annum, depending on the candidate's specific experience and demonstrated impact.

• Hybrid Working Model: Flexibility to work remotely and from the White City, London office, promoting work-life balance.
• Pension Scheme: Comprehensive company pension contribution.
• Health & Wellbeing: Access to health and wellbeing programs and resources.
• Professional Development: Opportunities for learning, training, and attending relevant industry events.
• Company Perks: Potential for access to ITV's content and other employee benefits.
• Contractual Benefits: Specific benefits associated with a fixed-term contract role.

Working Hours: Standard full-time hours, approximately 40 hours per week, with potential for flexibility given the hybrid arrangement.

📝 Enhancement Note: The salary range is an estimate based on typical Senior Product Designer roles in London, UK, considering the current market conditions and the specific requirements of a growth-focused role. The fixed-term nature might influence the exact compensation structure, potentially including a higher base salary or a pro-rata benefit package. ITV is a major media organization, so benefits are expected to be robust.

Industry: Media & Entertainment, Broadcasting, Digital Streaming (ITVX). ITV is a major player in the UK media landscape, with a significant digital transformation underway to enhance its streaming services.Company Size: ITV is a large, publicly traded company, likely employing several thousand individuals globally. This scale offers opportunities for significant impact and exposure to complex, large-scale systems.Founded: ITV was formed in 1955. Its long history in broadcasting is now being rapidly adapted for the digital age with a strong focus on direct-to-consumer (DTC) offerings like ITVX.

Team Structure:

• Division: Streaming, Interactive & Data. This division is central to ITV's digital strategy.
• Reporting: The Senior Product Designer reports to the Head of Product Design within this division.
• Cross-functional Groups: Works within a "cross-functional product group" (squad), collaborating closely with Product Managers, Data Analysts, and Engineers. This agile, team-based approach is common in tech-forward media companies.

Methodology:

• Hypothesis-Driven Experimentation: A core operational methodology, emphasizing data-informed design and iterative testing to drive growth.
• Agile Development: Work is likely managed through agile frameworks (Scrum, Kanban) to facilitate rapid iteration and responsiveness.
• User-Centric Design: A strong focus on understanding user behavior and applying psychological principles to create engaging experiences.
• Data Analysis: Integral to the design process, using analytics to inform decisions and measure impact.

📝 Enhancement Note: ITV's transition from traditional broadcasting to a digital-first streaming service (ITVX) is a significant strategic initiative. The "Streaming, Interactive & Data" division is at the forefront of this transformation. The culture likely blends creative media sensibilities with a modern tech-driven approach, prioritizing data, experimentation, and user engagement.

Operations Career Level: This role is positioned as "Senior," indicating a need for significant autonomy, expertise, and the ability to lead design initiatives independently. It requires not just execution but also strategic input into the growth roadmap.Reporting Structure: Reporting to the Head of Product Design, the Senior Product Designer will likely have direct interaction with senior product leadership and will be a key player in influencing design direction for growth initiatives.Operations Impact: The role has a direct and significant impact on critical business objectives: subscriber acquisition, conversion rates, user engagement, and retention for ITVX. Success in this role translates directly into revenue growth and market share for ITV's digital streaming services.

• Specialization in Growth Design: Deepen expertise in behavioral economics, experimental design, and conversion rate optimization (CRO) within a large-scale media environment.
• Leadership in Design Systems: Contribute to and potentially lead the development of reusable "Growth Patterns" within ITV's Design System, influencing design standards across the organization.
• Cross-Functional Leadership: Develop strong collaborative leadership skills by guiding product groups and influencing product strategy through design insights and data-driven recommendations.
• Potential for Full-Time Conversion: While a 12-month contract, successful performance could lead to opportunities for full-time employment or extensions, depending on business needs and project outcomes.
• Exposure to CTV & Advanced Platforms: Gain valuable experience designing for sophisticated platforms like Connected TVs, which are key for media consumption.

📝 Enhancement Note: As a Senior role within a critical growth-focused team, this position offers substantial opportunities for professional development in specialized areas of product design and strategy. The contract nature implies a need for immediate impact, but also the potential for longer-term engagement based on performance and organizational needs.

Office Type: Hybrid work model, combining remote work with in-office presence at the White City, London location. This suggests a modern, flexible work environment.Office Location(s): White City, London, UK. This is a well-established media hub, likely offering a vibrant and collaborative workspace.Workspace Context:

• Collaborative Spaces: The office environment likely features collaborative zones designed for team meetings, brainstorming sessions, and cross-functional work.
• Technology & Tools: Access to industry-standard design and collaboration tools (Figma, prototyping software, project management tools, communication platforms like Slack/Teams).
• Team Interaction: Opportunities for regular face-to-face interaction with Product Managers, Data Analysts, Engineers, and fellow designers, fostering a strong team dynamic and knowledge sharing.

Work Schedule: The standard working hours will be approximately 40 hours per week. The hybrid model allows for flexibility in structuring the work week, balancing focused remote work with collaborative in-office days. This flexibility is beneficial for deep work required in design and analysis, as well as for team syncs and workshops.

📝 Enhancement Note: The hybrid model in a major London office indicates a professional and well-resourced work environment. The emphasis on cross-functional collaboration suggests that in-office days will be strategically used for intensive teamwork and strategic alignment.

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios, focusing on the demonstration of growth impact and relevant experience.
• Portfolio Presentation & Discussion: An interview session where the candidate presents 1-2 key case studies from their portfolio, highlighting their process, challenges, and measurable outcomes. Expect in-depth questions about design decisions, experimentation, and data interpretation.
• Design Challenge/Exercise: A practical assessment, potentially involving a take-home task or an in-session exercise, focused on a growth-related problem. This tests problem-solving skills, design thinking, and ability to apply growth principles.
• Cross-Functional Team Interviews: Meetings with Product Managers, Data Analysts, and Engineers to assess collaboration skills, communication style, and understanding of technical constraints.
• Final Interview: With the Head of Product Design or a senior leader to discuss strategic alignment, cultural fit, and overall suitability for the role.
• Quantify Everything: For each project, clearly state the problem, your role, the solution, the methodology (e.g., A/B test), and most importantly, the quantifiable results (e.g., "increased conversion by X%", "reduced drop-off by Y%" ).
• Show Your Process: Go beyond final screens; detail your research, hypothesis generation, wireframing, prototyping, testing, and iteration phases.
• Focus on Growth: Select projects that specifically demonstrate your impact on user acquisition, activation, engagement, or monetization.
• Tell a Story: Structure your case studies as narratives that highlight challenges, your strategic approach, and the ultimate impact.
• Tailor to ITVX: If possible, show an understanding of ITVX's current user experience and suggest potential areas for growth-related design improvements.
• Understand Growth Funnels: Be prepared to discuss and design for specific stages of the user journey (Acquisition, Activation, Retention).
• Hypothesis Generation: Practice formulating testable hypotheses based on user data or common growth principles.
• Data Interpretation: Be ready to interpret sample data sets or user behavior scenarios and translate them into design solutions.
• Behavioral Design Concepts: Refresh your knowledge of nudges, cognitive biases, and psychological principles relevant to user behavior.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a data-driven, experimental mindset and the ability to translate design thinking into measurable business outcomes. Candidates should be ready to defend their design decisions with data and strategic reasoning.

Primary Tools:

• Figma: The core tool for UI design, wireframing, prototyping, and potentially component creation for the Design System. Advanced proficiency in its features, including collaboration and prototyping capabilities, is essential.
• Prototyping Tools: Beyond Figma, experience with tools like Principle, After Effects, or Lottie for motion design and richer interactions may be beneficial.
• Design Systems: Familiarity with working within or contributing to established Design Systems.

Analytics & Reporting:

• Data Analysis Tools: Experience with tools like Google Analytics, Adobe Analytics, Amplitude, Mixpanel, or similar platforms for understanding user behavior, tracking funnels, and interpreting A/B test results.
• Data Visualization Tools: Ability to interpret dashboards from tools like Tableau, Power BI, or Looker (or internal ITV equivalents) to extract insights.

CRM & Automation:

• While not directly managing CRM, understanding how design impacts user journey within CRM-linked flows (e.g., email onboarding) is valuable.
• A/B Testing Platforms: Experience with platforms like Optimizely, VWO, or internal experimentation frameworks to design and analyze tests.

📝 Enhancement Note: Proficiency in Figma is a must. The role requires a strong ability to work with data and analytics tools to inform design decisions and measure success, which is critical for a "Growth Designer" position.

Operations Values:

• Data-Driven Decision Making: A core value, where design choices are informed by data, experimentation, and user insights.
• Test & Learn Mentality: Embracing experimentation as a primary way to discover effective solutions and iterate quickly.
• User-Centricity: Deep empathy for the user, focusing on solving their problems and creating seamless experiences.
• Collaboration & Communication: Valuing teamwork, open communication, and constructive feedback across disciplines.
• Impact & Growth Focus: A shared commitment to driving measurable business growth and achieving key performance indicators.
• Premium Brand Experience: Maintaining high standards of design quality and brand consistency across all touchpoints.
• Agile Squads: Working within small, cross-functional teams ("squads") where close collaboration is expected daily.
• Iterative Feedback Loops: Regularly sharing work, seeking feedback from peers and stakeholders, and incorporating constructive criticism.
• Transparent Communication: Openly discussing hypotheses, experiment designs, results, and learnings with the team and wider stakeholders.
• Shared Ownership: A sense of collective responsibility for the success of growth initiatives.

📝 Enhancement Note: The culture emphasizes a blend of creative problem-solving and rigorous, data-backed execution. Success hinges on effective collaboration within agile teams and a shared commitment to achieving growth targets through continuous experimentation.

• Balancing Speed and Quality: The need for rapid experimentation can sometimes conflict with the desire for perfectly polished, high-fidelity designs. Learning to strategically balance these is key.
• Interpreting Complex Data: Extracting actionable insights from large datasets and diverse user behaviors requires strong analytical skills.
• Cross-Platform Consistency: Ensuring a cohesive and premium user experience across mobile, web, and CTV platforms presents unique design challenges.
• Driving Behavior Change: Designing interventions that effectively influence user psychology and lead to sustained engagement and conversion is inherently challenging.
• Experimentation Backlog Prioritization: Collaborating effectively to prioritize which tests to run, given limited resources and time, requires strong strategic input and negotiation.
• Specialized Growth Design Training: Deepen knowledge in areas like conversion rate optimization (CRO), behavioral psychology, and advanced experimentation techniques.
• Industry Conferences & Workshops: Opportunities to attend events focused on product growth, UX, and digital media.
• Mentorship: Learning from senior designers, product managers, and data analysts within ITV.
• Exposure to Large-Scale Systems: Gaining experience designing for millions of users on a prominent streaming platform.
• Skill Expansion: Opportunity to develop expertise in areas like motion design or CTV-specific UX patterns.

📝 Enhancement Note: This role offers significant opportunities for growth in a highly sought-after field (growth design). The challenges are inherent to the nature of growth work, making it an exciting space for continuous learning and problem-solving.

Strategy Questions:

• "Describe a time you used behavioral psychology principles to improve a product's conversion rate. What was your hypothesis, what did you design, and what were the results?" (Focus on articulating the "why" behind your design and its measurable impact.)
• "Walk us through a complex user journey you've optimized. How did you identify friction points, what experiments did you run, and how did you measure success?" (Highlight your analytical process, experimentation methodology, and data interpretation skills.)
• "How do you balance the need for rapid iteration in A/B testing with maintaining a high-quality, premium brand experience across multiple platforms?" (Show your understanding of trade-offs and strategic design execution.)

Company & Culture Questions:

• "Why are you interested in ITV's growth initiatives and specifically ITVX?" (Research ITVX's current strategy, target audience, and competitive landscape.)
• "How do you approach collaborating with Product Managers and Data Analysts? Can you give an example of a successful cross-functional project?" (Demonstrate your teamwork and communication skills.)
• "How do you measure the success of your design work beyond vanity metrics? What KPIs are most important for growth?" (Show your business acumen and focus on impact.)
• Structure Your Narrative: For each case study, clearly define the problem, your role, the proposed solution, the design process (including research and iteration), the experiment conducted, and the quantifiable results.
• Highlight Growth Metrics: Ensure your presentation explicitly calls out the key growth metrics you influenced and the percentage of improvement or impact.
• Showcase Your Process: Detail your hypothesis generation, wireframing, prototyping, user testing, and data analysis steps.
• Be Prepared for Deep Dives: Anticipate questions about your design decisions, the trade-offs you made, and how you interpreted the data.
• Articulate Value: Clearly communicate the business value your design solutions delivered.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a data-driven, experimental mindset and the ability to translate design thinking into measurable business outcomes. Candidates should be ready to defend their design decisions with data and strategic reasoning.

To apply for this Senior Product Designer, Product Growth position:

• Submit your application through the provided Oracle Cloud portal link.
• Curate Your Portfolio: Select 2-3 growth-focused case studies that clearly demonstrate your impact on key metrics (acquisition, activation, conversion, retention). Ensure each case study details your process, hypothesis, design solutions, experimentation, and quantifiable results.
• Tailor Your Resume: Highlight experience with growth frameworks, A/B testing, multi-platform design, and collaboration in agile environments. Use keywords from the job description and quantify your achievements wherever possible.
• Prepare Your Presentation: Practice articulating your portfolio case studies, focusing on storytelling, strategic decision-making, and the business impact of your designs. Be ready to discuss your approach to hypothesis-led design and rapid experimentation.
• Research ITVX: Understand ITV's streaming product, its target audience, and the competitive landscape. Familiarize yourself with their current user experience and identify potential areas for growth-oriented design improvements.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Application Requirements

Candidates should have extensive experience in product design with a portfolio demonstrating measurable growth impact. Strong skills in multi-platform design and familiarity with growth frameworks are essential.