Sales Manager

Newsquest; Warrington; On-site; GBP 45,000 - GBP 48,000; Full time

Job summary

A leading media company in Warrington is seeking an experienced Sales Manager to lead a team of Digital Advertising Consultants. The role focuses on driving revenue growth, developing sales strategies, and embedding a coaching culture. The ideal candidate will have a strong background in media advertising or proven sales leadership. Benefits include a competitive salary, uncapped commission, generous holiday, and opportunities for career progression.

Benefits

Competitive salary + uncapped commission

25 days holiday + bank holidays + birthday off

Holiday buy scheme

Structured career progression & ongoing training

Pension plan & mental health support

Gym membership

Cycle to Work scheme

Eye care vouchers

Retail discounts

Team building days

Annual volunteer charity day

Qualifications

• Background in media advertising preferred; strong sales leaders from other industries considered.
• Experience in selling high-value digital advertising solutions.
• Proven capability in designing and implementing sales tactics to improve team performance.

Responsibilities

• Lead, coach, and motivate a team of Digital Advertising Consultants.
• Grow revenue across existing key accounts and secure new business opportunities.
• Collaborate with senior leadership to support wider digital transformation strategies.

Skills

Commercial Acumen

Data & Insight Analysis

Tactical Development & Drive

Digital Knowledge

Coaching Culture

Digital Sales Expertise

Key Account Development

CRM & Process Excellence

Job description

Application Deadline: 30 March 2026

Department: Sales and Commercial

Employment Type: Permanent

Location: Warrington

Reporting To: Emily Wood

Compensation: £45,000 - £48,000 / year

Description

Are you a driven and strategic leader with a passion for digital media and sales performance? Newsquest Media Group / LOCALiQ is seeking a dynamic Sales Manager to lead a team of Digital Advertising Consultants, driving revenue growth and delivering innovative multimedia solutions to clients across your region.

As a Sales Manager, you will play a pivotal role in leading, coaching, and developing a high‑performing digital sales team across a defined territory or category. You will be responsible for embedding a coaching culture, spending at least 50% of your time working directly with your team in the field or virtually, supporting their development and driving performance.

A background in media advertising is preferred, though strong sales leaders from other industries will also be considered. You will oversee both new business activity and key account growth, ensuring operational excellence, high-quality customer outcomes, and strong revenue performance across digital and multimedia solutions.

You will collaborate closely with the Sales Director to support strategic digital revenue initiatives, while leading day‑to‑day sales operations with precision, positivity, and commercial focus.

Key Responsibilities

• Lead, coach, and motivate a team of Digital Advertising Consultants to achieve revenue targets and activity goals.
• Drive performance through SMART objectives, KPI-led coaching, and structured development plans.
• Grow revenue across a portfolio of existing key accounts while identifying and securing new business opportunities.
• Support your team in building creative, multimedia-led marketing proposals and identifying digital solution opportunities.
• Implement effective sales tactics, ensuring activity levels and strategies are optimised to deliver results.
• Maintain strong operational oversight, managing pipelines, forecasting, and CRM hygiene to the highest standard.
• Work collaboratively with senior leadership to support wider digital transformation and revenue strategies.
• Spend significant time supporting your team in the field (minimum 50%), observing, coaching, and evaluating performance.

Skills, Knowledge & Expertise

• Commercial Acumen: Strong understanding of sales KPIs, revenue drivers, and local business economics. Ability to convert commercial insights into practical sales strategies.
• Data & Insight Analysis: Confident in interpreting performance data, spotting trends, and identifying opportunities or gaps. Ability to set and track clear, data‑driven goals.
• Tactical Development & Drive: Proven capability to design, implement, and measure sales tactics that elevate team performance. Skilled in adjusting messaging, activity, and targeting.
• Digital Knowledge: Strong grasp of LOCALiQ digital solutions and a broad understanding of the digital marketing landscape, including SEO, PPC, display advertising, and paid social.
• Coaching Culture: Demonstrated success motivating, developing, and upskilling sales teams both in‑person and remotely. Able to embed a coaching culture that grows capability and confidence.
• Digital Sales Expertise: Experience selling or coaching high‑value digital advertising solutions, such as digital display, paid social, and multimedia packages.
• Key Account Development: Ability to nurture client relationships, grow customer spend, and drive maturity in digital solution adoption.
• CRM & Process Excellence: High proficiency with CRM platforms and internal workflows, ensuring accuracy, strong forecasting, and process consistency.

Job Benefits

• Competitive salary + uncapped commission
• 25 days holiday + bank holidays + your birthday off
• Holiday buy scheme for extra flexibility
• Structured career progression & ongoing training
• Pension plan & mental health support
• Perks & discounts including:
  • Gym membership
  • Cycle to Work scheme
  • Eye care vouchers (€50 towards glasses)
  • Retail discounts
• Team building days & annual volunteer charity day

Newsquest Media Group is an equal opportunities employer and welcomes applications from all community sectors regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment process will consist of various stages and activities. As part of our commitment to fairness to all applicants, we will take into account any adjustments that could help you.