Ecommerce General Manager - Myprotein Western Europe

The Hut Group; Manchester; On-site; GBP 70,000 - 90,000; Full time

Job summary

A global ecommerce group is seeking a General Manager for Myprotein Western Europe to drive strategic growth and brand development. This position requires strong leadership in e-commerce and digital marketing, with a focus on performance across key markets. Ideal candidates will have over 5 years of experience, excellent analytical skills, and a passion for health and fitness. The role is based in Manchester and offers diverse responsibilities in a dynamic environment.

Benefits

Bespoke development programs

On-site gym

25 days annual leave plus bank holidays

Enhanced maternity and paternity pay

Access to Employee Assistance Programme

Up to 50% staff discount on THG brands

Qualifications

• Minimum of 5+ years’ experience in e-commerce, digital marketing, or general management.
• 3+ years in a management/leadership role managing cross-functional teams.
• Proven track record of P&L ownership and delivering profitable growth.
• Deep understanding of e-commerce and digital marketing landscapes.
• Strong commercial and analytical acumen.
• Experience leading and developing teams within a high-growth business.
• Excellent stakeholder management and communication skills.

Responsibilities

• Own the P&L and deliver sustainable growth across various European markets.
• Develop and execute annual business and marketing strategy.
• Lead cross-functional teams for best-in-class customer experience.
• Drive commercial performance using data insights.
• Collaborate with key departments for efficient market operations.
• Oversee marketing strategy for brand campaigns.
• Develop market-specific influencer strategy for brand awareness.
• Build strong regional partnerships and understand market trends.
• Foster a high-performance culture and mentor team members.

Skills

E-commerce experience

Digital marketing

P&L ownership

Leadership

Analytical acumen

Stakeholder management

Job description

Division

Location

UK, Manchester

Job Type

Full-time

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Reporting to: Chief Commercial Officer

Location: THG HQ, Manchester (WA15 0AF) - Fully Office Based

THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.

Why be the General Manager – Myprotein Western Europe at THG?

As the General Manager forMyproteinWestern Europe,you’llplay a pivotal role in driving the strategic growth and performance of our leading health and nutrition brand across key European markets. This is a unique opportunity to lead a high-impact business within a global powerhouse, taking full ownership of commercial strategy, profitability, and brand development across diverse markets.

• Own the P&L and deliver sustainable growth acrossDACH,France &Benelux, driving revenue, margin, and profitability targets.
• Develop and execute a comprehensive annual business and marketing strategy that delivers brand and commercialobjectives.
• Lead cross-functional teams , including tradingandmarketingto deliver best-in-class customer experience and brand consistency across all touchpoints.
• Drive commercial performance ,leveragingdata insights to inform decisions on pricing, promotions, and product strategy.
• Collaborate closely with key departments including supply chain,logistics, finance, and compliance to ensure efficient market operations.
• Oversee marketing strategy , aligning paid and organic channels, CRM, influencer activity, and brand campaigns to drive acquisition and retention.
• Influencerstrategy, Develop and execute a market-specific influencer strategy, ensuring partnerships, content, and creator activity drive brand awareness, engagement, and commercial performance across Western Europe.
• Build strong regional partnerships andmaintaina deep understanding of market trends, competitors, and consumer behaviour toidentifygrowth opportunities.
• Foster a high-performance culture , providing leadership, mentorship, and professional development to team members across the region.

What skills and experience do I need for this role?

• Minimum of5+years’ experience in e-commerce, digital marketing, or general management, ideally within a consumer brand or FMCG environment.
• 3+ experience in a management/leadership rolemanaging cross functional teams
• Proventrack recordof P&L ownership and delivering profitable growth across multiple markets.
• Deep understanding ofe-commerce and digital marketing landscapesacross Western EU, including trading performance and localisation strategies.
• Strong commercial and analytical acumen, with the ability to translate data into actionable insight.
• Experience leading and developing teams within a high-growth, fast-paced business.
• Excellent stakeholder management and communication skills, with the ability to influence at all levels.
• Additional language (Dutch, German, French) highly desirable
• Entrepreneurial mindset with a passion for health, fitness, and innovation.

What We Offer

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our up-skilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’twant to work on your birthday? Wedon’teither! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Access face-to-face and virtual appointments with our in-house GP.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-arton-site gym.
• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Access to on-site barber.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

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