Senior B2B Marketing Lead - Digital & Events

Alexander Technologies, Inc.; North East; On-site; GBP 40,000 - GBP 43,000; Full time

Job summary

A UK-based technology firm is seeking a Senior Marketing Lead to develop and execute digital marketing strategies in a B2B environment. The candidate will oversee SEO, PPC, email marketing, and offline events while maintaining performance metrics and ensuring compliance with GDPR. This role requires a deep understanding of digital channels and the ability to manage complex campaigns efficiently, alongside strong communication and organizational skills. The position is office-based in Peterlee with a salary of £40,000-£43,000 depending on experience.

Qualifications

• Experience in B2B digital marketing.
• Strong understanding of the marketing mix.
• Ability to analyze and improve marketing performance.

Responsibilities

• Develop and deliver digital marketing strategy.
• Monitor and report on marketing performance.
• Coordinate offline marketing activities.
• Maintain campaign data and ensure GDPR compliance.

Skills

Digital marketing

SEO

PPC

Email marketing

Content management

Event coordination

GDPR awareness

CRM platforms

Strong communication

Education

Degree in relevant discipline

Tools

Google Ads

GA4

Google Search Console

Workbooks CRM

Spotler

WordPress

Job description

A UK-based technology firm is seeking a Senior Marketing Lead to develop and execute digital marketing strategies in a B2B environment. The candidate will oversee SEO, PPC, email marketing, and offline events while maintaining performance metrics and ensuring compliance with GDPR. This role requires a deep understanding of digital channels and the ability to manage complex campaigns efficiently, alongside strong communication and organizational skills. The position is office-based in Peterlee with a salary of £40,000-£43,000 depending on experience.