Senior Marketing Automation Specialist (SFDC/Marketo)

Merkle Company; Greater London; Hybrid; GBP 40,000 - GBP 60,000; Full time

Job summary

A leading marketing firm in London seeks an experienced SFDC Marketing Automation Specialist to design and optimize automated marketing campaigns. You will manage the marketing technology stack and collaborate with teams to enhance messaging and workflows. Candidates should have 3-5 years of experience with marketing automation and CRM platforms, alongside strong analytical skills. The role offers a permanent position with a hybrid work option.

Qualifications

• 3-5 years of experience with marketing automation platforms.
• Hands-on experience with CRM platforms, preferably Salesforce.
• Excellent understanding of lead lifecycle and B2B campaign operations.

Responsibilities

• Design and optimize multi-step automated marketing campaigns.
• Manage audience lists and data integrity within CRM systems.
• Support lifecycle programs for lead nurturing and retention.

Skills

Marketing automation platforms

CRM platforms

Analytical mindset

HTML/CSS for email templates

Tools

Salesforce Marketing Account Engagement

Pardot

Snaplogic

Fivetran

Zapier

Job description

A leading marketing firm in London seeks an experienced SFDC Marketing Automation Specialist to design and optimize automated marketing campaigns. You will manage the marketing technology stack and collaborate with teams to enhance messaging and workflows. Candidates should have 3-5 years of experience with marketing automation and CRM platforms, alongside strong analytical skills. The role offers a permanent position with a hybrid work option.