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SFDC Marketing Automation Lead - Campaigns & MarTech

Dentsu

Greater London

Hybrid

GBP 50,000 - GBP 70,000

Full time

Today
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Job summary

A global marketing company in London is seeking an experienced SFDC Marketing Automation Specialist. The role involves designing and optimizing automated marketing programs, managing audience segmentation, and utilizing various marketing technology tools. Candidates should have 3-5 years of experience in marketing automation and CRM platforms, particularly Salesforce, with strong analytical capabilities. The position promotes diversity and offers a hybrid working model, ensuring a supportive and inclusive environment.

Qualifications

  • 3-5 years of experience with marketing automation platforms.
  • 3-5 years of hands-on experience with CRM platforms.
  • Excellent understanding of lead lifecycle and B2B campaign operations.

Responsibilities

  • Design, build, launch, and optimize multi-step automated campaigns.
  • Maintain and enhance the marketing automation platform (Marketo).
  • Manage audience lists, segmentation, and data integrity.

Skills

Experience with marketing automation platforms (Salesforce Marketing Account Engagement, Pardot)
Hands-on experience with CRM platforms (preferably Salesforce)
Analytical mindset
Knowledge of API-based integrations
Experience with HTML/CSS for email template edits
Job description
A global marketing company in London is seeking an experienced SFDC Marketing Automation Specialist. The role involves designing and optimizing automated marketing programs, managing audience segmentation, and utilizing various marketing technology tools. Candidates should have 3-5 years of experience in marketing automation and CRM platforms, particularly Salesforce, with strong analytical capabilities. The position promotes diversity and offers a hybrid working model, ensuring a supportive and inclusive environment.
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