Senior Marketing Automation Specialist (SFDC/Marketo)

Cardinal Path, LLC; Greater London; Hybrid; GBP 45,000 - GBP 65,000; Full time

Job summary

A leading marketing agency in London is seeking an SFDC Marketing Automation Specialist. This role focuses on designing and optimizing marketing automation campaigns, managing audience lists, and supporting lead management processes. Ideal candidates will have 3-5 years of experience with marketing automation platforms, specifically Salesforce, and knowledge of CRM systems. Strong analytical skills and an understanding of B2B campaign operations are essential. The position offers a full-time, permanent contract in a hybrid working environment.

Qualifications

• 3-5 years of experience with marketing automation platforms like Salesforce Marketing Account Engagement.
• Experience with CRM platforms, preferably Salesforce, with administrator certification or equivalent.
• Strong understanding of B2B campaign operations and funnel metrics.

Responsibilities

• Design, build, launch, and optimize multi-step automated marketing campaigns.
• Manage audience lists and ensure data integrity within marketing automation systems.
• Configure and optimize lead scoring models and support lifecycle programs.

Skills

Marketing automation platforms (Salesforce)

CRM platforms (Salesforce)

Lead lifecycle management

HTML/CSS

Analytical mindset

Tools

Marketo

API-based integrations (Zapier, etc.)

Job description

A leading marketing agency in London is seeking an SFDC Marketing Automation Specialist. This role focuses on designing and optimizing marketing automation campaigns, managing audience lists, and supporting lead management processes. Ideal candidates will have 3-5 years of experience with marketing automation platforms, specifically Salesforce, and knowledge of CRM systems. Strong analytical skills and an understanding of B2B campaign operations are essential. The position offers a full-time, permanent contract in a hybrid working environment.