Senior Marketing Automation Specialist (SFDC/Marketo)

Dentsu International; Greater London; Hybrid; GBP 45,000 - GBP 65,000; Full time

Job summary

A global marketing firm based in London is seeking an SFDC Marketing Automation Specialist to strengthen its marketing efforts. This role involves designing and optimizing automated campaigns, managing data integrity, and supporting lead management processes. Candidates should have 3-5 years of experience with marketing automation platforms and CRM systems like Salesforce. The ideal candidate is detail-oriented and capable of communicating complex technical information effectively. A hybrid work model is available.

Qualifications

• 3-5 years of experience with Salesforce Marketing Account Engagement or Pardot.
• Hands-on experience with CRM platforms, preferably Salesforce, and administrator certification.
• Excellent understanding of B2B campaign operations.
• Knowledge of API-based integrations and tools.

Responsibilities

• Design, build, launch, and optimize multi-step automated campaigns.
• Manage audience lists, segmentation, and data integrity.
• Configure and optimize lead scoring models.
• Train stakeholders on marketing technology tools and best practices.

Skills

Marketing automation platforms

CRM platforms

Lead lifecycle understanding

Analytical mindset

HTML/CSS for email templates

Job description

A global marketing firm based in London is seeking an SFDC Marketing Automation Specialist to strengthen its marketing efforts. This role involves designing and optimizing automated campaigns, managing data integrity, and supporting lead management processes. Candidates should have 3-5 years of experience with marketing automation platforms and CRM systems like Salesforce. The ideal candidate is detail-oriented and capable of communicating complex technical information effectively. A hybrid work model is available.