Enterprise Senior Sales Executive

Avalara, Inc.; Greater London; Hybrid; GBP 80,000 - GBP 100,000; Full time

Job summary

A leading compliance technology firm is seeking a Senior Sales Executive to drive new business growth across the UK and Nordics. In this hybrid role, you will engage with C-level executives to position the company's multi-product tax compliance solution as essential for digital transformation. The successful candidate will have 5+ years in business development within B2B SaaS, strong storytelling and influencing skills, and a solid grasp of indirect tax and compliance automation. Competitive salary and extensive benefits are offered.

Benefits

Competitive salary

Performance bonuses

Health and wellness benefits

Generous paid time off

Inclusive culture

Qualifications

• 5+ years of experience in new business development in complex, consultative B2B environments.
• Proven success in attaining quotas and closing new business.
• Experience selling to CFOs and senior finance leaders.

Responsibilities

• Drive new revenue growth by identifying and closing new enterprise clients.
• Lead strategic sales engagements with C-level stakeholders.
• Align Avalara’s products with client operational priorities.

Skills

Business development

Consultative selling

Influencing and storytelling

Knowledge of ERP ecosystems

Indirect tax compliance

Familiarity with AI

Tools

SAP

Oracle

Job description

What You’ll Do

Avalara is looking for a Senior Sales Executive to guide new business growth across the UK, Ireland and the Nordics. This strategic role focuses on acquiring enterprise customers and expanding Avalara’s footprint in a dynamic tax and compliance landscape.

You will be an accomplished consultative seller, comfortable engaging with the CFO Office and senior IT directors. Position Avalara’s multi-product tax compliance platform as a key enabler of digital transformation and global scale.

Responsibilities

• Drive net-new revenue growth by identifying, engaging, and closing new enterprise clients across the region.
• Lead strategic sales engagements with C‑level stakeholders, aligning Avalara’s value proposition with operational and growth priorities.
• Position and sell Avalara’s multi‑product suite, including VAT, sales tax, cross‑border compliance, and automation solutions, as an integrated compliance platform.
• Demonstrate experience with AI’s role in compliance, helping clients understand how autonomous systems enhance tax accuracy and monitoring.
• Develop territory and account strategies aligned with Avalara’s global growth goals and local market opportunities.
• Collaborate with marketing, alliances and partner teams to lead localized campaigns, nurture the ERP (SAP & Oracle) and technology partner ecosystem, and accelerate pipeline growth.
• Provide market intelligence and customer feedback to influence product development and go‑to‑market strategies.
• Maintain current knowledge of UKI, Nordics tax legislation and a working understanding of international indirect tax frameworks, including the US.

Qualifications

• 5+ years of experience in new business development in complex, consultative B2B SaaS, ERP, FinTech or tax technology environments.
• Consistent quota attainment with proven new‑business success.
• Experience selling to the CFO Office and senior finance leaders with strong influencing and storytelling skills.
• Deep familiarity with ERP ecosystems, especially SAP, and how they integrate with compliance or finance solutions.
• Solid grasp of indirect tax and compliance automation in the UKI and Nordics; up‑to‑date with industry trends.
• Awareness of or curiosity about AI and its impact on compliance operations.
• Experience contributing to regional marketing and partner strategies is desirable.
• Hybrid role with travel to the London office required.

How’ll Take Care of You

• Competitive base salary, performance bonuses and equity.
• Generous paid time off, paid parental leave and a robust benefits package.
• Health & wellness benefits including private medical, life and disability insurance.
• Inclusive culture and commitment to diversity, equity and inclusion.

About Avalara

Avalara is an AI‑first company building an industry‑leading cloud compliance platform. We process over 54¹ billion customer API calls and more than 6.6¹ million tax returns a year. Our growth is real – we’re a billion‑dollar business and we are not slowing down until we’ve achieved our mission to be part of every transaction in the world.

Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, U.S. Veteran status or any other factor protected by law. If you require reasonable adjustments during the recruitment process, please let us know.