Digital Marketing Executive

Manpower; Kingston upon Thames; Hybrid; GBP 52,000; Full time

Job summary

A global recruitment firm is seeking a Digital Marketing Executive to support a renowned FMCG client in Kingston upon Thames. This role involves developing multi-channel campaigns, managing SEO efforts, and enhancing B2B and B2C marketing strategies in a dynamic environment. The ideal candidate will have 2-3 years of experience in digital marketing, solid analytical skills, and the ability to communicate effectively. This is a full-time temporary position offering competitive compensation of up to £52,000 annually.

Benefits

Free parking

Discounted products from Unilever

Access to gym facilities

Qualifications

• 2–3 years of experience in digital marketing, retail media or performance marketing.
• Familiarity with major retail media platforms and campaign management tools.
• Proficient in PowerPoint, Excel, and digital reporting tools.

Responsibilities

• Develop and deliver multi-channel campaigns.
• Plan, execute, and report on SEO strategies.
• Manage and expand social media channels.

Skills

B2B digital marketing

B2C marketing

SEO

Data management

Analytical skills

Communication skills

Education

Certifications in digital marketing

Tools

Marketo

Google Analytics

Adobe Analytics

Job description

Digital Marketing Executive (B2B/B2C)

Manpower is looking for a Digital Marketing Executive (B2B/B2C) to work with our global FMCG client, renowned for brands such as Magnum, Carte d'Or, Cornetto, Walls, and to become an integral part of their fast‑paced FMCG environment.

Location & role details

Position based in Kingston upon Thames, Surrey. Full‑time temporary maternity cover for 12 months, 36.25 hours per week, Monday to Friday. Compensation up to £52,000 per annum (pro‑rata), depending on experience. The role offers a mix of remote and onsite working, subject to adjustment based on business requirements.

About the Company: Life Tastes Better with Ice Cream. The Magnum Ice Cream Company is all about growth – growing our business, customers’ businesses and people’s careers. With 19,000 ice‑cream colleagues and iconic brands like Magnum, Selecta, Cornetto and Ben & Jerry’s, served in 76 countries, we are the world's largest ice‑cream company. We have been taking pleasure seriously for more than 100 years.

We are investing to unlock the full growth potential under The Magnum Ice Cream Company as a standalone entity, after its separation from Unilever in December 2025. We dream big but keep things simple to act fast. If you want to grow with us, make an impact, and shape the future of ice cream, this is the place for you!

About the Role

How we show up as TMICC with our customers and channels is key to driving sales and creating memorable brand experiences. We need to ensure that the B2C and B2B journeys are seamless and always put our brands front and centre.

In a world where B2B wholesale & retailer digital activity is increasing, we focus on enhancing how our brands connect with retailers and food‑service partners through digital commerce channels. From a B2C perspective, competition for share of voice is fierce; we aim to attract consumers and make it clear why they should choose our ice cream.

Key Responsibilities

• B2B Digital:
  • Develop and deliver multi‑channel campaigns: create engaging email, social, and SMS communications for current and prospective customers and wholesaler partners.
  • SEO and website management: plan, execute, and report on SEO strategies and website performance.
  • Social media growth: manage and expand social channels to showcase products, services, and company culture.
  • Data management: source, cleanse, and segment contact data for targeted B2B campaigns.
  • Marketing automation: maintain and optimise smart lists in Marketo, ensuring compliance and effective segmentation.
  • Lead generation reporting: monitor pipeline metrics and support sales reporting.
  • Product asset management: oversee product information and assets to support customers and wholesale partners.
• B2C Shopper Marketing:
  • Programme development: collaborate with Shopper Marketing Manager and Brand teams to align priorities and identify shopper activation opportunities that meet KPIs and Category Value Drivers.
  • Budget allocation: assign agreed budgets to shopper activation programmes based on channel and retailer priorities.
  • Retailer execution: lead the creation and delivery of shopper marketing programmes in identified retailers.
  • Agency briefing: brief creative agencies and Shopper Activation Teams on key projects.
  • ROI evaluation: plan, measure, and evaluate shopper marketing programmes, leveraging insights to improve efficiency and effectiveness.

Qualifications

• 2–3 years of experience in digital marketing, retail media, or performance marketing, ideally within FMCG, retail, or agency environments.
• Familiarity with major retail media platforms (e.g., Meta Ads, Marketo, Adobe Analytics, Google Analytics) and campaign management tools.
• Experience managing or supporting the execution and reporting of performance‑driven media campaigns.
• Sound understanding of digital marketing metrics, consumer journeys, and e‑commerce ecosystems.
• Analytical mindset with the ability to interpret campaign data and extract actionable insights.
• Strong organisational and cross‑functional collaboration skills.
• Excellent written and verbal communication skills.
• Proficient in PowerPoint, Excel, and digital reporting tools.
• Relevant certifications in digital marketing or social media management are a plus.

About You

You’re an experienced marketing professional with a strong background in B2B & B2C environments, ideally within FMCG or agency settings. You know how to harness marketing automation platforms – such as Marketo – to deliver high‑impact campaigns and manage customer data with precision.

Your expertise in lead generation is second nature, combining strategic thinking, smart segmentation, and CRM best practices to drive results. Exceptional organisational skills, a performance‑driven mindset, and the ability to thrive under deadlines and targets are essential.

You are a clear and confident communicator—both written and verbal—with a sharp eye for detail and a creative approach to problem‑solving.

Additional Information

Kingston working environment:

• Contractors based at Kingston eligible for free parking at a local carpark.
• There is a Unilever Staff Shop located on the Ground Floor next to the main entrance, where contingent workers can purchase discounted Unilever products.
• A canteen.
• A gym available for use on the Ground Floor (subscription included). Facilities include cardiovascular equipment, resistance machines, spin bikes, free‑weights area, boxing equipment, stretch/matted area, classes (bookable directly), showers, and hairdryers.