Digital Marketing Lead - SEO & Content

NFP Canada Corp; Greater London; Hybrid; GBP 40,000 - GBP 60,000; Full time

Job summary

A leading marketing firm in Bromsgrove is seeking a Digital Marketing Lead - SEO and Content to enhance organic growth and oversee SEO strategies. This position requires a minimum of 3 years of experience in SEO and content development, a proven ability to improve visibility and conversions, and excellent analytical skills. Candidates should be familiar with tools like SEMrush and Google Analytics 4. This role offers a dynamic work environment with opportunities for career advancement and a range of employee benefits.

Benefits

Matched employer pension contributions

Comprehensive private healthcare

Generous annual leave allowance

Life Assurance

Opportunity for hybrid working

Employee events and socials

Qualifications

• Minimum 3+ years hands-on SEO and content experience.
• Strong understanding of AI tools for SEO, content, and reporting.
• Proficiency with GA4, Search Console, SEMrush, and similar tools.

Responsibilities

• Own and deliver a full SEO strategy.
• Conduct keyword research for high-intent opportunities.
• Create and optimize SEO-friendly content.
• Analyze organic performance using analytic tools.
• Collaborate with developers on technical SEO.

Skills

SEO and content experience

Data analysis skills

Excellent writing and editing

Project management

Communication skills

AI tools for SEO

Tools

Google Analytics 4

SEMrush

Screaming Frog

Job description

We’re hiring for a Digital Marketing Lead – SEO and Content to support our growing Marketing team!

To keep up with our growth in the UK and Ireland, we’re looking for a dedicated Digital Marketing Lead – SEO and Content to drive organic growth and lead on all search-focused activity within our digital team. This role centres on SEO excellence and high-quality content creation, which also supports broader digital marketing activity including paid search, website optimisation and email platform updates when required.

You’ll own our SEO roadmap and content strategy, using data-led insights to deliver measurable improvements to visibility, traffic, and lead generation. Working closely with international SEO and digital specialists, you will develop best-practice content, guide optimisation across key markets, and ensure our digital presence continues to evolve in line with industry trends and algorithm updates.

We’re looking for someone with:

• Minimum 3+ years hands-on SEO and content experience; some PPC exposure desirable
• Proven track record improving organic visibility, rankings, and conversions
• Excellent writing, editing, and content optimisation skills
• Strong understanding of AI tools for SEO, content, and reporting
• Proficiency with GA4, Search Console, Screaming Frog, Looker Studio, SEMrush (or similar)
• Strong analytical mindset and ability to present insights clearly
• Highly organised, proactive, and comfortable managing multiple projects
• Excellent communication skills, stakeholder management, and cross-functional or international collaboration experience
• Google Ads or Google Analytics Certifications is desirable
• Experience managing or supporting paid search campaigns is desirable

Using these skills, you’ll be:

• Developing, owning, and delivering a full SEO strategy to improve search rankings, visibility, and lead generation
• Conducting keyword research to identify high-intent opportunities that align with commercial goals
• Creating, briefing, and optimising SEO-friendly content, including landing pages, blogs, marketing copy, and meta data
• Analysing organic performance using GA4, Search Console, SEMrush and other tools to make data-driven recommendations
• Partnering with international SEO and marketing specialists to align strategy, share insights, and support global initiatives
• Identifying and resolving SEO and technical issues such as crawl inefficiencies, redirect chains, duplicate content, and indexation gaps
• Collaborating with developers to ensure technical recommendations are accurately implemented
• Supporting the paid media specialist with planning and optimising campaigns across Google Ads and Bing
• Writing and testing ad copy and support landing page optimisations
• Helping to analyse cross-channel performance to unify organic and paid insights
• Monitoring budgets, bids, and efficiency where required, contributing optimisation recommendations
• Assisting with website updates, content uploads, and QA to ensure accuracy, performance, and SEO alignment
• Collaborating with digital and development teams to improve user experience and on-site conversion
• Supporting the copy creation and management of our email marketing platform when required
• Tracking KPIs with GA4, Search Console, Google Ads, and SEMrush
• Ensuring conversion tracking and tagging are accurately implemented
• Identifying growth opportunities through trend analysis and competitor insights
• Improving content quality, visibility, and engagement metrics
• Improving marketplace or multi-channel visibility where relevant

Who is NFP?

With over 600 people in the UK and Ireland and over 8,000 employees worldwide, NFP is part of the Aon group and specialise in helping businesses in four core areas:

• Insurance (helping them manage key risks)
• Health and safety (supporting them to create a safer workplace for their employees)
• Employee benefits (helping them reward their people more effectively)
• HR, people and talent (supporting employers and their people to thrive through changes and challenges)

What you’ll love about working here

• working in a dynamic, fast-paced organisation in an exciting industry
• the opportunity to do globally impactful work from day one
• learning from industry and business line specialists with decades of experience
• a huge variety of projects to work on and challenges to solve
• our People First culture, which illustrates our commitment to your wellbeing and development, not just as an employee but as a human being
• a rich suite of employee benefits and out-of-work perk

The great benefits we offer

Finances

It’s important to know you’re paid fairly for the hard work you put in, which is why we complete regular reviews to keep your salary in line as you progress. Plus, we offer initiatives to support and give you financial peace of mind.

• Matched employer pension contributions
• Life Assurance and Group Income Protection
• Lifestyle discounts for well-known brands

Work-life balance

We appreciate the importance of your life outside of work and the benefits of an effective work-life balance. That’s why our policies and culture respect your ability to be flexible, helping you be your best self both in and out of the office.

• Opportunity for hybrid working
• Generous annual leave allowance

Health and wellbeing

We firmly believe in supporting the whole person, not just the employee. At NFP, you have access to a number of initiatives and resources designed to support your physical and mental health and wellbeing.

• Comprehensive Private healthcare
• Healthcare cash plan
• Additional days off throughout the year to focus on your wellbeing

Charity and community work

At NFP, your sense of purpose will stretch far beyond your job role. With numerous opportunities to support charities and local initiatives close to our heart, you’ll be able to join us in making a real difference.

• Numerous charity fundraising challenges and events throughout the year
• Opportunities to volunteer and give back to the community
• Award-winning apprenticeship program, helping local schoolchildren take their first steps into the world of work

Social

It’s not all hard work; we also love to let our hair down. By providing plenty of opportunities to socialise with your colleagues throughout the year, we help ensure our people get on personally as well as professionally.

• Two large employee events every year for summer and Christmas
• Enjoy out-of-work events and socials to get to know your team better
• Good office locations with plenty of opportunity to socialise outside of work

Inclusion and belonging

We’re proud holders of Insurance Business Magazine’s 5-Star Inclusion and Belonging Employer award. Through our dedicated Inclusion and Belonging committee, we hold educational events that foster a culture of curiosity, not