Senior Sales Go-to-Market & Agency Strategist

RevOps Tools; Greater London; On-site; GBP 80,000 - GBP 100,000; Full time

Job summary

A leading technology company is seeking a Senior Sales GTM & Agency Strategist in London. This role involves owning and designing the Global Sales GTM Playbook, developing agency enablement strategies, and executing high-priority sales plays. Candidates should have over 5 years of experience in a B2B SaaS environment, deep expertise in the digital advertising industry, and strong coaching and communication skills. Join a fast-growing company with competitive compensation, processes, and a collaborative culture.

Benefits

Competitive compensation

Collaborative culture

Exposure to senior stakeholders

Qualifications

• 5+ years of experience in a high-growth B2B SaaS environment in Sales Enablement, Sales Training, or Sales Leadership.
• Proven ability to design, implement, and drive adoption of complex sales methodologies.
• Deep expertise in the digital advertising or AdTech industry landscape.

Responsibilities

• Own, design, and maintain the end-to-end Global Sales GTM Playbook.
• Develop and execute the Agency enablement strategy.
• Create tailored narratives, workshops, and training for the global Agency segment.

Skills

Sales Enablement

B2B SaaS

Sales Training

Coaching

Communication

Job description

Senior Sales GTM & Agency Strategist

Preferred Location: London

Reports To: Director, Global Revenue Enablement

Mission: Drive Sales Excellence Through Strategic Playbooks

The Senior Sales GTM & Agency Strategist is the chief architect of the Sales GTM Playbook and the owner of the commercial selling process. This role is responsible for ensuring global consistency, commercial excellence, and accelerating deal velocity by designing and implementing strategic sales plays, core narratives, and high-impact training programs across Smartly’s Global Sales and Agency organizations.

You will transform high-level strategy into actionable, repeatable steps that empower sellers to diagnose pain, build a quantified business case, and win against the competition.

What You’ll Own

1. Sales & Agency GTM Strategy and Playbook Ownership

• GTM Playbook Master: Own, design, and maintain the end-to-end Global Sales GTM Playbook, ensuring all sales stages, exit criteria, and methodologies are clearly defined, adopted, and effective.
• Agency Strategy: Develop and execute the Agency enablement strategy and work with the Partnerships & Competitive Lead to create tailored narratives, workshops, and training for the global Agency segment.
• Narrative & Positioning: Partner with Product Marketing to translate product features and competitive intelligence into clear, differentiated, and value-based sales narratives and positioning for global commercial teams.
• Sales Plays: Design, roll out, and measure high-priority sales plays and initiatives (e.g., Vertical-specific campaigns, new product GTMs) to increase pipeline generation and speed time-to-close.

2. Commercial Coaching and Skill Enablement

• New Hire & Foundational Training: Own the role-specific orientation experience for new Sales and Agency hires, focusing on discovery, scoping, and value articulation.
• Coaching & Practice: Develop and lead high-impact practice sessions and role-plays (e.g., Scoping, Objection Handling, Executive Pitching) to drive skill transfer and stickiness, ensuring consistency across regional pods.
• Certification & Assessment: Collaborate with the Enablement Training Manager to design and execute ongoing certifications that benchmark seller competency in core skills, process adoption, and methodology execution.

3. Cross-Functional Execution & Accountability

• Operation Rigor: Partner with Sales Leadership and Revenue Operations to enforce sales process rigor and ensure Pre-Sales engagement is maximized and deals are properly qualified.
• Content Activation: Work with the Content Governance team to embed AI-backed competitive intelligence and best-in-class messaging directly into the Outreach sequences and Sales Co-Pilot tool.
• Performance Insight: Collaborate with Sales Operations to analyze performance data (deal velocity, win rates, campaign lift) to identify coaching gaps and strategically inform future playbook iterations.

We’re Looking For You If You Have

• 5+ years of experience in a high-growth B2B SaaS environment in Sales Enablement, Sales Training, or a Sales Leadership role.
• Proven ability to design, implement, and drive adoption of complex sales methodologies (e.g., Challenger, MEDDPICC, Sandler, Miller-Heiman).
• Deep expertise in the digital advertising, paid social, or AdTech industry landscape.
• Exceptional communication and presentation skills, with a track record of coaching and influencing senior sales leaders and high-performing sellers.
• Demonstrated experience managing large-scale GTM projects cross-functionally across Sales, Product Marketing, and Operations.
• A strong bias for action and a passion for turning strategy into measurable commercial results.

Why Join Smartly

• Work at the forefront of AdTech with a fast-growing global SaaS company.
• Exposure to senior stakeholders and strategic decision-making.
• Collaborative, international culture with offices worldwide.
• Competitive compensation and benefits package.

About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands reach and engage consumers and learn what performs best.

Smartly is a multinational and diverse team of 750+ employees from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard.