VP Brand & Product Storytelling — Global Bet Brand

DAZN Group; Greater London; On-site; GBP 100,000 - GBP 140,000; Full time

Job summary

A major sports and media company is seeking a VP Brand & Product Storytelling to build the DAZN Bet brand from the ground up. This senior leadership role requires exceptional storytelling capability and experience in brand building within the betting or media sectors. Responsibilities include defining the brand narrative, connecting product innovation with marketing, and leading storytelling for product launches. The role offers a competitive benefits package including private medical insurance and flexible working options.

Benefits

25 days’ annual leave

Private medical insurance

Life assurance

Pension contributions up to 5%

Flexible working options

Qualifications

• Senior leadership experience in Brand, Product Marketing or Storytelling.
• Proven experience building or re-founding a brand.
• Exceptional storytelling capability with a strong portfolio.
• Ability to translate complex products into simple stories.
• Experience operating at the intersection of Product and Marketing.

Responsibilities

• Build and define the global DAZN Bet brand from scratch.
• Own the DAZN Bet brand story across all markets.
• Partner with Performance Marketing to drive customer engagement.
• Lead storytelling for major product launches and campaigns.
• Set scalable storytelling frameworks for local execution.

Skills

Senior leadership experience

Exceptional storytelling capability

Ability to translate complex products

Experience in betting, gaming, sports

Commercially minded and data-aware

Strong creative judgement

Job description

A major sports and media company is seeking a VP Brand & Product Storytelling to build the DAZN Bet brand from the ground up. This senior leadership role requires exceptional storytelling capability and experience in brand building within the betting or media sectors. Responsibilities include defining the brand narrative, connecting product innovation with marketing, and leading storytelling for product launches. The role offers a competitive benefits package including private medical insurance and flexible working options.