Hybrid ABM Marketing Lead – Enterprise (UK&I)

Hewlett Packard Enterprise; Reading; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading technology firm is seeking a Future of Work Commercial Marketing Manager in Reading, UK. Responsible for leading ABM programs, this role calls for a candidate with at least 5-7 years in B2B marketing and a strong grasp of data analytics and stakeholder engagement. You will collaborate closely with sales teams to drive lead generation and conversion, creating valuable marketing-generated opportunities. Join us in reshaping enterprise marketing towards future readiness.

Qualifications

• 5-7 years experience in B2B enterprise marketing.
• Hands-on ownership of ABM and demand generation.
• Strong stakeholder leadership skills.

Responsibilities

• Build and execute ABM programs for corporate accounts.
• Launch integrated demand campaigns for lead generation.
• Collaborate with sales teams to generate opportunities.

Skills

B2B enterprise marketing

Account-based marketing (ABM)

Demand generation

Data analytics

Stakeholder leadership

Strategic planning

Tools

Marketing automation tools

ABM platforms

Analytics software

Job description

A leading technology firm is seeking a Future of Work Commercial Marketing Manager in Reading, UK. Responsible for leading ABM programs, this role calls for a candidate with at least 5-7 years in B2B marketing and a strong grasp of data analytics and stakeholder engagement. You will collaborate closely with sales teams to drive lead generation and conversion, creating valuable marketing-generated opportunities. Join us in reshaping enterprise marketing towards future readiness.